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100+ teams chose Craft over Siro

Coaching your reps actually want to use, and follow-up that helps close the sale.

Just some of the industry leaders that chose Craft over Siro.

  • Express Flooring
  • Refloor
  • T3 Services
  • USA Bath
  • USA Insulation

Craft and Siro, side by side.

CraftSiro

In the home

Records in-home appointments
Craft:
Yes
Siro:
Yes
Reliable recordingCraft builds a native app for iOS and for Android, the way Apple and Google intend. Siro runs one shared app on both.
Craft:
Built for each device
Siro:
One shared app; less reliable
AI sales coaching
Craft:
Yes
Siro:
Yes
Records with no signalBasements, rural jobs, dead zones.
Craft:
Yes
Siro:
Yes
Mid-appointment checkpointCoaching partway through, while the sale is still open.
Craft:
Since mid 2025
Siro:
Halftime, launched April 2026
Hands-free coachingThe AI calls the rep and talks through the appointment. No app to open, nothing to read.
Craft:
Yes
Siro:
Yes
RoleplayPractice built from your real appointments.
Craft:
Included
Siro:
Limited, capped
Deep researchAsk questions across every recorded appointment.
Craft:
Included
Siro:
Limited, capped

After the appointment

Automated follow-upTexts and emails the homeowner referencing the conversation.
Craft:
Sent for you
Siro:
No
CRM integrations
Craft:
20+ CRMs, custom builds supported
Siro:
Yes
Open API
Craft:
Every plan
Siro:
Yes
Production briefs
Craft:
Yes
Siro:
No

The company

Rep adoptionA tool reps avoid records nothing.
Craft:
Built for adoption
Siro:
Built for micromanagement
Who it’s built for
Craft:
Home improvement only
Siro:
Also dealerships, med spas, senior living, telecom, etc.
Who they answer toIncentives are everything.
Craft:
Employee owned. We only answer to our customers.
Siro:
Private investors; $500MM+; misaligned incentives
Price
Craft:
We’ll beat your Siro quote
Siro:
Typically $2,000 to $3,000 per rep, per year

Why teams switch to Craft.

  1. AI that takes action.

    Siro’s Rehash finds unsold deals worth revisiting and drafts a message for the rep to send.

    Craft sends the follow-up itself, fills in the CRM, and calls the rep to talk through what happened. The follow-up reflects the homeowner’s objections. The coaching call helps the rep figure out what to try next time. Your team has less work to do.

  2. Everything is included.

    Roleplay, deep research, and live coaching come with every Craft plan.

  3. One platform across the entire customer journey.

    Siro covers the in-person conversation. Craft is an ecosystem.

    Many customers work with us because they see the value in having an AI partner across the entire customer journey, from the first call through the follow-up. Some of the other solutions Craft offers are: AI agents for appointment setting, live coaching for contact center agents, rep assignment, and follow-up agents. Each product uses what your customers actually said in the conversation, alongside the notes your reps and agents put in the CRM.

    Other customers choose to work with us just for sales coaching, and that is fine too.

    Clark Brothers
    “Overall, we love that Craft is an all-in-one platform instead of having to rely on several separate tools.”
    OwnerClark Brothers

  4. Built only for home improvement.

    Windows and doors, bath and kitchen, siding, flooring, and roofing. Siro also sells to car dealerships, apartment and senior living communities, med spas, and telecom.

2.8×

Craft customers grow faster.
Craft customers grow revenue 2.8x faster than the average home improvement company.

Read the report

A few good questions.

Is Craft better than Siro for home improvement companies?

Yes, if you sell home improvement. Siro sells in-person sales coaching across many industries, from car dealerships to med spas. Craft is built only for in-home sales: roofing, windows, flooring, bath remodeling, and other major home improvements. Craft helps during the appointment, then follows up using what the homeowner actually said. Teams like Express Flooring, USA Bath, and Refloor use Craft.

How does Craft pricing compare with Siro?

Live coaching, conversation intelligence, AI roleplay, and Coaching Calls are all included in Craft’s sales coaching. We’ll beat your Siro quote.

Can we switch before our Siro renewal?

Yes, we’ve helped customers get out of contracts and are happy to take a look case by case.

Does Siro coach reps during the appointment?

Siro launched Halftime Mode in April 2026, a prompt at a natural break in the conversation. Before that its coaching was a debrief after the appointment. Craft has run the mid-appointment checkpoint since mid 2025.

Is Siro a better fit outside home improvement?

Yes. If you sell outside home improvement, in med spas, car dealerships, or property management, Siro is the better option. Craft is built only for home improvement.

Do we have to use the whole Craft platform?

No. You can use Craft just for sales coaching and keep the rest of your setup. Add AI agents, contact center coaching, rep assignment, or follow-up when they make sense for your team. You don’t have to buy or roll out the whole platform to get started.

Meet the team. See why home improvement teams switch to Craft.

Book a demo
Express Flooring
“Not only is your product the most valuable, but you guys are fun to work with so we appreciate that.”
Director of SalesExpress Flooring