Craft is the Siro alternative that coaches the rep in the moment

The only full customer journey platform for home services — cross-appointment AI insights from the contact center to the home to the follow-up.

AI agents answer and book 90%+ of calls, 24/7
Real-time coaching on every call and in-home appointment
Customers are seeing about a 31% lift in sales

Or call (929) 309-1787

Trusted by leading home services companies

Why Choose Craft Over Siro?

Siro is a strong field recording platform, and it keeps shipping: Half Time checkpoints, roleplay, and cross-conversation analytics. Craft is a full revenue engine. The difference shows up in three revenue leaks field recording never touches: leads that call after hours and book with a competitor, unsold estimates followed up with no context from the appointment, and a call center nobody is coaching. Craft covers intake, the in-home appointment, and the follow-up on one shared context layer.

Feature-by-Feature Comparison

Feature	Craft	Siro
Real-time in-home AI coaching Craft coaches live during the breakaway: what the customer hasn't bought into and how to adjust the close. Siro's Half Time is a checkpoint.		Half Time checkpoint
In-field sales coaching Analyze face-to-face pitches to boost close rates.
Offline recording mode Capture appointments without internet; data syncs when back online.
Door to Door mode AI coaching for canvassing reps in the field.
Purpose-built contact center coaching, scoring & compliance Dedicated call center product with booking rate visibility, compliance monitoring, and agent-specific coaching workflows.		—
Dynamic Rehash Engine Craft re-engages unsold leads automatically using appointment insights. Siro identifies rehash opportunities and drafts messages; reps still send them.	Autonomous	Drafts for reps
Multi-channel AI follow-up agents (SMS, email, voice) Autonomous follow-up campaigns across SMS, email, and voice using appointment context — customer why, objections, and next steps.		—
AI sales insights Analytics and reporting on sales performance and coaching opportunities.
AI agents across the full customer journey Automated agents for rehash, speed to lead, follow-up, and more — covering every stage from first call to closed deal.		—
CRM and phone system integrations Connects to your existing CRM and phone system so data flows automatically.
Built exclusively for home services		Home services + auto, telecom, and other industries

Sources: Siro website and public materials, July 2026. Contact us for corrections.

Wilson

Heating, Cooling, Plumbing & Electrical

Switched from Siro • 31.4% revenue increase

"We've used other tools before. Techs didn't use them, and we even had a few quit. Craft's real-time AI flipped the script. Techs are hyped. And before we could finish onboarding one team, the others were already asking to go next."

Paul Gryniuk

VP of Sales, Wilson

31.4%

Revenue increase per opportunity

Real-time

AI coaching during calls

Read the full case study

FAQs

Field Pro / Sales Pro is Siro's technology white-labeled under the ServiceTitan brand, so every Siro capability and limitation applies: a Half Time mid-appointment checkpoint, no call center coaching layer, and follow-up that drafts messages for reps rather than working estimates autonomously. Craft complements a ServiceTitan stack with real-time in-home coaching, contact center Coaching & QA, and context-aware rehash, the layers Field Pro doesn't cover.

Three places: leads that call after hours and book with a competitor before anyone responds, unsold estimates followed up with no context from the appointment, and a call center nobody is coaching. Craft covers all three on the same platform that coaches the in-home appointment.

See How Craft Covers the Full Customer Journey

Join hundreds of home services companies using Craft to book more jobs and close more sales.