Seamless integrations
Every conversation becomes clean CRM data, synced into the stack you already run. No rip and replace.
Your CRM, filled in automatically
Most CRMs are full of gaps: missing fields, stale notes, half-finished records. Reps are too busy selling to update them.
Craft fixes that automatically. As soon as a conversation ends, Craft pulls out price, objections, competitors, timelines, and outcomes, and syncs them into the right fields. Deals have context. Pipelines stay current. Forecasts get sharper, without manual entry.
Clean data isn't just admin. It's faster decisions and better visibility.
Synced after every conversation
- Price and quoted amounts
- Objections and concerns
- Competitors mentioned
- Timelines and next steps
- Outcomes and dispositions
Headless API
Not every team runs a standard stack. Craft is built for that.
Craft's REST API enables fully bidirectional, custom integrations. A developer familiar with REST APIs can have a working integration running in hours. Your process stays intact. Your data gets smarter.
Craft is built to connect with anything.
What's possible with the API
Read developer docs- Recording summaries written as CRM notes to create a full activity trail
- Automatic recording-to-appointment matching
- Deep-link triggers to start and stop Craft recordings directly from your own mobile app
- CRM context surfaced inside Craft: customer names, job amounts, outcomes
- AI-extracted fields (budget, objections, decision-makers, timelines) pushed back into your CRM automatically
Integrate Craft, your way
A flexible, documented API. Sync appointments, pull AI insights, and trigger recordings from your tools, in hours, not days.
FAQs
Which CRMs does Craft integrate with?
Craft integrates with 20+ CRMs, field service platforms, and phone systems out of the box, including ServiceTitan, Jobber, Housecall Pro, Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics 365, AccuLynx, Go High Level, LeadPerfection, JobNimbus, MarketSharp, ImproveIt360, RingCentral, Aircall, Five9, and NICE inContact.
Does Craft eliminate manual CRM data entry?
Yes. As soon as a conversation ends, Craft extracts price, objections, competitors, timelines, and outcomes from the recording and syncs them into the right CRM fields automatically, so reps sell instead of typing, and pipelines stay current.
Does Craft have an API for custom integrations?
Yes. Craft's REST API enables fully bidirectional, custom integrations: sync appointments, pull AI-extracted insights, write recording summaries as CRM notes, and trigger recordings from your own tools via deep links. A developer familiar with REST APIs can have a working integration running in hours.
Keep your stack. Add the intelligence.
Most teams are fully integrated within their first week.