Coach every rep like you were in the room

AI sales coaching software records every in-home appointment and scores it against your sales process, so a manager reviews every rep from one dashboard instead of riding along on one appointment a day. Jonnathan Rodriguez, CRO of Express Flooring, puts it this way: "A sales manager has the ability to now be in 20 ride-alongs a day, instead of being on one."

Brookstone Windows & Doors lifted close rate 19.9% company-wide. Wilson increased revenue per sales opportunity by 31.4%. LevelTech lifted net sales per lead issued 43.9%. Across customers, teams typically see close-rate improvements in the 10–20% range, driven by every rep running the proven process on every appointment.

Measure it. Craft scores every appointment against your own scorecard, so process adherence becomes a number reps and managers both see. During its rollout, Express Flooring watched close rate and average order climb in step with how much reps studied their own appointments.

Weeks instead of months when practice does not depend on live leads. New hires rehearse verbally against an AI homeowner, get scored on your process, and retry until consistent before their first real appointment. Craft customers ramp new reps 50 to 100% faster.

Yes, when it is framed as game film rather than surveillance. Reps use the same recordings to hear themselves, build highlight reels, and prove their improvement, and top performers tend to use it most. Wilson saw enthusiastic rep adoption alongside a 31.4% lift in revenue per opportunity.