2026Rilla vs Siro
Two ways to coach the visit, and one system that runs the whole journey.
Rilla coaches outside sales teams in solar, banking, telecom, and consumer packaged goods, and Siro coaches in-person sales teams in auto dealerships, multifamily and senior living, medical aesthetics, and wholesale distribution.
Craft is built only for home improvement, covers the entire customer journey on one system, and coaches the rep in real time.
Trusted by leading home improvement operators
Why teams choose Craft over Rilla and Siro.
Rilla and Siro are good tools for field sales teams that span industries. Craft is the one for a team that sells home improvement.
Built only for home improvement.
Windows and doors, bath and kitchen, siding, flooring, and roofing. Rilla sells outside sales coaching across solar, banking, telecom, and consumer packaged goods; Siro sells in-person sales coaching to dealerships, property teams, med spas, and distributors.
The entire customer journey, one system.
The inbound call answered and booked, live agent assist and QA for contact center agents, the in-home appointment, lead scoring and rep assignment, and follow-up with the customer after the sale. Rilla and Siro cover the in-person conversation.
Real time, built for rep adoption.
Craft has run the mid-appointment checkpoint, the two minute step-out, since mid 2025, helping the rep while the homeowner is still in the room. Rilla Live is a manager-side listen-in, and Siro launched Halftime Mode in late April 2026.
When to choose Rilla
Rilla
Your field sales team sells outside home improvement, in solar, banking, telecom, or consumer packaged goods, and you want a virtual ridealong with custom scorecards and manager listen-in.
When to choose Siro
Siro
Your in-person sales team works auto dealerships, multifamily or senior living communities, med spas and medical aesthetics, telecom, home builders, or wholesale distribution, and you want a phone-first recording app reps carry to every appointment, Halftime coaching prompts, roleplay practice, and offline recording.
When to choose Craft
Craft
You sell windows and doors, baths and kitchens, siding, flooring, or roofing and want one system for the entire customer journey: the inbound call answered and booked, contact center agents assisted and scored, the in-home appointment coached in real time, the lead scored and assigned, and the customer followed up after the sale.
How Rilla, Siro, and Craft compare
All three record the in-person conversation and coach the rep on it. If your field team sells outside home improvement, Rilla and Siro cover those industries and Craft does not.
What it is
- Rilla
- A virtual ridealong that records the visit and scores it for the manager.
- Siro
- In-person sales coaching recorded from the rep's phone.
- Craft
- A system for home improvement that runs the call, the home, and the customer after it.
Recording and scorecards
- Rilla
- The same ground: recording, offline mode, custom scorecards.
- Siro
- The same ground: recording, offline mode, custom scorecards.
- Craft
- The same recording, plus the inbound call and the customer after the sale.
When coaching arrives
- Rilla
- After the conversation. Rilla Live lets a manager listen in.
- Siro
- After the conversation, with Halftime Mode as a checkpoint since April 2026.
- Craft
- During the appointment, with the mid-appointment checkpoint since mid 2025.
Who it is built for
- Rilla
- The manager, who reviews the visit without riding along.
- Siro
- The rep, who reviews the conversation afterwards.
- Craft
- The rep, helped while the customer is still in front of them.
Roleplay practice
- Rilla
- Not offered publicly.
- Siro
- Reps practise against recorded conversations.
- Craft
- Reps practise against their own recorded conversations.
The inbound call
- Rilla
- Out of scope.
- Siro
- Out of scope.
- Craft
- 24/7 AI agent answering and booking, with live assist and QA for your agents.
After the appointment
- Rilla
- Out of scope.
- Siro
- Rehash drafts the rep reviews and sends themselves.
- Craft
- Follow-up by email, text, and voice, sent automatically from the conversation.
Vertical focus
- Rilla
- Outside sales: solar, banking, telecom, and consumer packaged goods.
- Siro
- In-person sales: dealerships, multifamily, senior living, medical aesthetics.
- Craft
- Home improvement and roofing only.
Pricing model
- Rilla
- Not published. Reported about $4,000 per user per year.
- Siro
- Not published. Reported about $3,000 per user per year.
- Craft
- Quoted by team size.
Best for
- Rilla
- In-person sales coaching outside home improvement: med spas, automotive repair, dental, or property management.
- Siro
- In-person sales coaching outside home improvement: med spas, automotive repair, dental, or property management.
- Craft
- Home improvement teams who want the whole journey on one system.
Sources: Rilla and Siro websites and public materials, September 2026. Contact us for corrections.
FAQs
The honest answer turns on what your field team sells. If you sell outside home improvement, Rilla and Siro are the better options: Rilla for outside sales in solar, banking, telecom, and consumer packaged goods, and Siro for in-person sales in med spas, automotive, dental, property management, dealerships, and senior living. If your team sells home improvement, Craft is built only for that, runs the entire customer journey on one system from the inbound call through the in-home appointment to follow-up after the sale, and has coached the rep in real time during the appointment since mid 2025.
Neither publishes prices. Third parties report about $4,000 per user per year for Rilla and $3,000 per user per year for Siro, both on annual contracts with user minimums that put a starting team at $15,000 to $20,000 a year. Craft is quoted by team size.
Neither describes a contact center product publicly, and neither runs an AI voice agent that answers and books inbound calls. Siro records phone calls next to the in-home audio, and Rilla stays with the outside sales conversation. Craft scores 100% of contact center calls, assists the agent live, and shares one record with the rep who runs the appointment. See Craft vs Rilla or Craft vs Siro.
Siro drafts rehash messages and the rep sends them. Rilla's public materials describe no follow-up after the conversation, so the rehash runs in your CRM. Craft writes and sends the follow-up from the recorded conversation by email, text, and voice: the objection, the option the homeowner liked, and the last price offered.