Rilla vs Siro: The Complete AI Sales Coaching Comparison (2026)
Both Rilla and Siro offer AI-powered field sales coaching—but neither coaches in real-time, covers your call center, or gives you revenue intelligence across your business. See why leading contractors choose Craft to coach their entire revenue engine.
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Why Contractors Are Looking Beyond Rilla and Siro
Rilla and Siro pioneered AI sales coaching for field teams. But home services companies are hitting the same wall with both: they only coach field sales, they only provide feedback 10-15 minutes after the appointment ends, and they can't help you with rehash or revenue intelligence. When your margins depend on booking rates, close rates, and average tickets, you need an AI coach that covers your entire revenue engine—and coaches in real-time when it can actually impact the outcome.
Craft
Best Choice
The only AI sales coach that coaches your reps in real-time—while they're still in the home
Real-time AI coaching during sales calls
Complete coverage: call center + in-home + rehash
Context-aware estimate follow-up using in-home data
Revenue intelligence across your entire business
20+ native home services CRM integrations
Auto-resume recording after phone interruptions
Fair pricing that scales with you
Rilla
AI-powered field sales coaching
ServiceTitan integration
Offline recording mode
No real-time coaching
No call center coverage
No revenue intelligence
Recording stops after phone calls
$4,000+ per user annually
Siro
AI-powered field sales coaching
Offline mode for low data areas
ServiceTitan integration
No real-time coaching
No call center coverage
No revenue intelligence
Recording stops after phone calls
$3,000+ per user annually
Feature-by-Feature: Rilla vs Siro vs Craft
| Feature | Craft | Rilla | Siro |
|---|---|---|---|
In-Home Sales Coaching | |||
Real-Time AI Coaching | |||
Call Center Coaching | |||
Context-Aware Estimate Follow-Up | |||
Revenue Intelligence | |||
Offline Recording Mode | |||
Auto-Resume After Phone Calls | |||
ServiceTitan Integration | |||
20+ Home Services/Improvement CRMs | |||
Custom Scorecards | |||
Custom Key Moments | |||
Processing Speed | Instant (real-time) | 10-15 minutes+ | 10-15 minutes+ |
Home Services Specific | |||
Minimum Contract | No minimums | $15,000-$20,000/year | $15,000-$20,000/year |
Key Differences
Real-Time vs. Post-Call: Craft coaches your reps while they're still in the home—when coaching can actually change the outcome. Rilla and Siro only provide feedback 10-15 minutes later, after the sale is already lost or won.
Context-Aware Follow-Up: Craft's rehash product uses the actual context from your in-home appointments to close every follow-up opportunity. Rilla and Siro don't touch your rehash process.
Revenue Intelligence: Craft lets you talk to all your sales data across call center, in-home, and rehash. Ask any question, get instant answers. Neither Rilla nor Siro offers this.
Complete Revenue Coverage: Craft covers your entire revenue engine—call center, in-home sales, and rehash. Rilla and Siro only coach field sales, leaving 60%+ of your revenue opportunities uncoached.
Shared Limitations
What Rilla & Siro Are Missing
No Real-Time Coaching
Both only provide feedback 10-15 minutes after the appointment ends—when it's too late to save the sale
Field Sales Only
Neither coaches your call center or rehash teams, leaving most of your revenue uncoached
No Revenue Intelligence
Can't ask questions about your sales data or get instant insights across your business
No Context-Aware Follow-Up
Neither uses in-home appointment context to improve estimate follow-up and rehash
Manual Recording Restart
If a rep takes a phone call, recording stops and must be manually restarted
High Minimums
Both require annual contracts with 3-5+ user minimums totaling $15,000-$20,000/year
The Only AI Coach That Works In Real-Time
Your best sales manager would never wait 15 minutes after the appointment to coach a struggling rep. They'd jump in and help. Craft does exactly that—providing AI-powered suggestions while your reps are still in the home, when coaching can actually change the outcome. Plus, our context-aware estimate follow-up uses what happened at the appointment to close every opportunity.
Why Choose Craft Instead:
Real-Time AI Coaching
Your reps get AI suggestions while they're still in the home. Not 15 minutes later when the customer has already said no.
Context-Aware Estimate Follow-Up
Our rehash product knows what happened at the appointment and uses that context to close every follow-up opportunity.
Revenue Intelligence
Ask any question about your sales data. Get instant answers across call center, in-home, and rehash—all in one place.
Complete Revenue Coverage
Call center, in-home sales, and rehash—all in one platform. Coach your entire revenue engine, not just field sales.
Recording That Never Stops
Phone call interruptions? No problem. Craft automatically resumes recording so you never miss a word.
20+ Native CRM Integrations
ServiceTitan, Housecall Pro, Jobber, and more. Built specifically for home services companies.
Complete Comparison: Craft vs Rilla & Siro
| Feature | Craft | Rilla / Siro |
|---|---|---|
In-Home Sales Coaching | ||
Real-Time AI Coaching | ||
Call Center Coaching | ||
Context-Aware Estimate Follow-Up | ||
Revenue Intelligence | ||
Offline Mode | ||
Auto-Resume Recording | ||
ServiceTitan Integration | ||
20+ Home Services CRMs | ||
Processing Speed | Instant | 10-15 min+ |
Pricing | Fair & scalable | $3,000-$4,000/user/yr |
Wilson
Heating, Cooling, Plumbing & Electrical
"We've used other tools before — techs didn't use them, and we even had a few quit. Craft's real-time AI flipped the script.Techs are hyped. And before we could finish onboarding one team, the others were already asking to go next."
Paul Gryniuk
VP of Sales, Wilson
31.4%
Revenue increase per opportunity
Real-time
AI coaching during calls
Ready to Capture More Revenue?
Join hundreds of home services companies using Craft to book more jobs and close more sales.
Schedule Your Demo
The Real Question: Do You Want Coaching or Reporting?
Rilla and Siro are good at one thing: showing you what your field reps did after the fact. They're reporting tools with coaching recommendations attached.
Craft is fundamentally different. We coach in real-time—while your rep is still in the home, when coaching can actually change the outcome. Our context-aware estimate follow-up uses what happened at the appointment to close every opportunity. And our revenue intelligence lets you ask any question about your sales data and get instant answers.
The difference shows up in your numbers: higher booking rates, higher close rates, higher average tickets. That's what happens when your entire revenue engine is coached—not just analyzed after the fact.
Rilla costs $4,000 per user. Siro costs $3,000 per user. Both require annual minimums. Before you lock in, see what real-time coaching looks like.