Turn every rep into
a top performer
The fastest growing sales teams use Craft to help every rep sell more and every team dominate their market.
Johnson residence · Window replacement
In-home appointment · 48:12
“We were hoping to stay closer to ten thousand...”
“Totally fair - let me walk you through three ways to get there.”
Price-sensitive buyer. Present good-better-best now, lead with $142/mo financing.
Paul Gryniuk
VP of Sales
+31.4%
revenue per opportunity
Nathan Rowton
Founder & Owner
+43.9%
NSLI increase
Jonnathan Rodriguez
Chief Revenue Officer
+22%
NSLI improvement
AI that rides along on every appointment
Live coaching in the home, full context for follow-up, and a debrief on every call - without a manager in the truck.
Real-time coaching
AI coaching during every in-home appointment. Real-time objection handling, personality-matched closing plans, and instant post-call feedback.
Johnson residence · Window replacement
In-home appointment · 48:12
“We were hoping to stay closer to ten thousand...”
“Totally fair - let me walk you through three ways to get there.”
Price-sensitive buyer. Present good-better-best now, lead with $142/mo financing.
Automated notes & estimates
Notes written, estimates built, CRM updated. Reps leave the driveway with the admin already done.
Context-aware follow-up
Your follow-up team gets full context from every in-home conversation. Objections, pricing, buying signals - like they were in the room.
Sarah Mitchell
$12,400 bath remodel estimate · 6 days ago
Hi Sarah, following up on your remodel quote - with the financing option we discussed, it comes to $118/mo. Want me to hold Thursday's install slot?
Process adherence scoring
Custom scorecards applied to 100% of appointments, so you can see who is running your process and who is improvising.
Craft Intelligence
AI finds what your best reps do differently, then coaches the rest of the team to sell like them.
Based on 847 calls this week, focus on financing objections - reps who offer payment options close 23% more.
Top objection: "Need to think about it"
34%Scorecard impact on close rate
+18%Best reps mention warranty 3x more
+11%Works with your CRM
Salesforce, improveit 360, Lead Perfection, AccuLynx and 20+ more - all synced.
Start winning in three steps
No complex setup. No learning curve. Just results.
Open the app and tap record
Works on any phone or tablet. One tap before your rep knocks on the door.
Get coached in real time
Objection handlers, upsell prompts and closing cues appear live during the appointment and the breakaway.
Close and move on
Notes done. CRM updated. Follow-ups scheduled. Your rep is already at the next job.
Everything inside In-Home Sales
In-home conversation recording and scoring
See what happened in every appointment and score each conversation against your sales process. Managers know where execution breaks down without listening to hours of recordings.
Custom process scorecards
Turn your sales methodology into a measurable standard. See which reps follow the process, where they drift, and which behaviors affect results.
Real-time AI assistance
Give reps guidance while there is still time to win the appointment. During the breakaway, they can check missed steps, unresolved concerns, and what to address before presenting options.
Checkpoint summaries and objection guidance
Give reps a fast read on the conversation so far, including the homeowner’s priorities, open objections, and buying signals. They return to the conversation knowing what to reinforce.
DISC analysis and presentation suggestions
Help reps adapt their communication and presentation to the homeowner in front of them. Craft identifies behavioral cues and recommends how to explain options, handle concerns, and close.
Manager live view
Let managers follow active appointments and step in when a rep needs support. They gain field visibility without riding along or waiting for the appointment to end.
Searchable virtual ridealongs
Put game film from every appointment at the manager’s fingertips. Search conversations, review key moments, and coach from what the rep actually said.
Coaching feedback and highlight library
Leave feedback directly on the moments that matter and save strong examples for the team. Turn real appointments into practical coaching and onboarding material.
Auto data sync
Capture conversation data without relying on reps to enter it manually. Push agreed-upon insights and outcomes into your systems so teams have cleaner, more complete context.
Production Briefs
Carry promises, expectations, scope details, and homeowner context from the sale into installation. Production teams know what was sold and what the customer expects before the job begins.
Organization-wide conversation intelligence
See the objections, process gaps, cross-sell opportunities, and revenue leaks appearing across the business. Leaders can act on patterns instead of reviewing appointments one at a time.
Explore Craft IntelligenceWe integrate with ServiceTitan, Salesforce, and other leading platforms
FAQs
Yes. Reps use it because they see themselves getting better. The coaching is specific to each appointment and customer - not generic tips they've heard before.
Craft runs on your service professional's device during the appointment and provides live coaching throughout the entire sales process.
During the conversation, when customers raise objections, Craft instantly suggests proven responses. But the real magic happens during the breakaway - when your tech goes back to their truck to build options.
While building the estimate, Craft's AI analyzes the customer's personality type, reviews what matters most to them from the conversation, and provides specific suggestions on how to create compelling options and exactly how to present them.
Our customers typically see ROI in the first month.
Your top performer closes at 60%. Your average rep closes at 35%. Craft turns your 35% reps into 50% reps by coaching them to sell like your best. That's pure revenue upside you're leaving on the table today.
See how Craft helps your reps close 31% more deals - starting next week.
Book a demo