Turn every rep into
a top performer
The fastest growing sales teams use Craft to help every rep sell more and every team dominate their market.
+43.9%
close rate improvement
94%
process adherence
+31%
revenue growth
10x
more coaching
Trusted by leading home services companies
Coach your reps live.
Close more deals.
Craft gives your reps real-time coaching during appointments—when it actually matters.
Turn every in-home visit into revenue
See exactly what drives your highest-performing reps and scale it across your entire team.
Capture Every Conversation
Your reps use Craft during customer visits. Zero workflow disruption, maximum insight capture.
Real-Time Revenue Insights
AI instantly identifies objections, buying signals, and missed opportunities while the conversation happens.
Scale Your Best Performers
Turn your top rep's approach into a repeatable system. Every rep gets the same winning strategies.
Wilson
Heating, Cooling, Plumbing & Electrical
"We've used other tools before — techs didn't use them, and we even had a few quit. Craft's real-time AI flipped the script.Techs are hyped. And before we could finish onboarding one team, the others were already asking to go next."
Paul Gryniuk
VP of Sales, Wilson
31.4%
Revenue increase per opportunity
Real-time
AI coaching during calls
Three ways to stop losing deals you should win.
Coach reps live. Close deals faster.
Real-time AI coaching gives your reps exact objection handling they need—while they're sitting with the customer. Not days later when it's too late.
Never lose a deal to follow-up again.
AI agents work 24/7 to find missed opportunities, follow up on unsold estimates, and alert you the moment customers are ready to buy.
Know exactly why deals close. Or don't.
See what your top performers do differently. AI coaching automatically teaches everyone else to replicate their success. 31.4% average revenue increase.
Ready to stop losing deals to poor conversations?
See How It WorksNew software shouldn't take a year to implement.
Here's what you can get done with Craft in just 30 days.Craftin just 30 days.
Get started.
- Connect your CRM and calendar in five minutes
- Upload your sales process in two minutes
- Start recording conversations in seconds
- White glove service onboarding
Get comfortable.
- Recording with Craft becomes second nature
- Coach your team to success
- Get insights from your data
Ask why you didn't start years ago.
- 100% of conversations captured and analyzed
- Win rates are 10% higher
- Net revenue is up 20%
Get started.
- Connect your CRM and calendar in five minutes
- Upload your sales process in two minutes
- Start recording conversations in seconds
- White glove service onboarding
Get comfortable.
- Recording with Craft becomes second nature
- Coach your team to success
- Get insights from your data
Ask why you didn't start years ago.
- 100% of conversations captured and analyzed
- Win rates are 10% higher
- Net revenue is up 20%
Ready to transform your sales?
Try Craft TodayEverything you need to dominate your market.
Revolutionary AI that coaches your reps in real-time during appointments and actively helps them close more deals. The only platform that turns every rep into a top performer.
Real-Time AI Coaching
Win deals on the spot. Real-time AI listens to every appointment and gives your reps exact objection handling in real-time—before the customer says no.
AI Sales Agents
Never let an estimate die. AI agents automatically identify open deals, find the perfect time to follow up, and coach your reps to close them.
Craft Intelligence
Surface the most important insights from your sales data and get AI-powered recommendations you can actually act on.
Smart Lead Scoring
AI-powered lead qualification that identifies high-value prospects and suggests the best approach before you even knock.
Revenue Pattern Analysis
Turn every rep into your top performer. AI learns what your best reps do differently and automatically coaches everyone else to replicate it.
Smart CRM Automation
Automatically capture deal details, customer objections, and follow-up actions without manual data entry.
Instant Call Analysis
Get immediate post-appointment summaries with specific coaching points and deal advancement strategies.
Winning Moments Library
Build a searchable repository of your team's best sales moments and objection handling for instant access.
Who we serve
3 - 50 REPS
Growing Teams
50+ REPS
Large Organizations
Strategic Platforms
Franchises & Private Equity
Who we serve
3 - 50 REPS
Growing Teams
50+ REPS
Large Organizations
Strategic Platforms
Franchises & Private Equity
Frequently Asked Questions
Yes. Reps use it because they see themselves getting better. The coaching is specific to each appointment and customer—not generic tips they've heard before.
Craft runs on your service professional's device during the appointment and provides live coaching throughout the entire sales process.
During the conversation, when customers raise objections, Craft instantly suggests proven responses. But the real magic happens during the breakaway—when your tech goes back to their truck to build options.
While building the estimate, Craft's AI analyzes the customer's personality type, reviews what matters most to them from the conversation, and provides specific suggestions on how to create compelling options and exactly how to present them based on that specific customer's needs and communication style.
Our customers typically see ROI in the first month.
Your top performer closes at 60%. Your average rep closes at 35%. Craft turns your 35% reps into 50% reps by coaching them to sell like your best. That's pure revenue upside you're leaving on the table today.
We integrate with ServiceTitan, Salesforce, and other leading platforms
