Roofing companies
win more with Craft
AI agents for your contact center, sales team, follow up and full customer lifecycle.
Book a Demo+20%
Close rate
+7%
Set rate
+17%
Net sales per lead issued
−22%
Recruiting & training costs
Trusted by leading home service companies
Sales
Win more roofing jobs in the home
Every in-home roofing appointment is recorded and scored against your own process, every step linked to the moment it happened, visible without a ride-along.
Appointment · 1481 Maple Ct
90/100Missed step linked to 41:12 in the recording
Appointment · 1481 Maple Ct
90/100Missed step linked to 41:12 in the recording
Contact Center
Answer every lead. Book every appointment.
AI agents answer every roofing lead, including nights, weekends, and overflow, qualify the caller, and book directly into your calendar.
Answered & booked
Last 24 hoursAnswered & booked
Last 24 hoursLeadership & Operations
See your whole revenue engine
A heat map of your whole roofing sales floor: who skips which step, which steps move close rate, and where coaching time should go.
Process adherence by rep
Steps: Roof & attic inspection · Damage documentation · Options presentation · Financing reveal
Process adherence by rep
Steps: Roof & attic inspection · Damage documentation · Options presentation · Financing reveal
FAQs
How does Craft work for roofing sales teams?
Craft records every in-home roof inspection automatically, scores reps on your custom process (from damage documentation to financing presentation), and provides real-time coaching during the appointment. Managers see every inspection without riding along.
Does Craft integrate with roofing CRMs like AccuLynx?
Yes. Craft integrates with AccuLynx, JobNimbus, Salesforce, and other popular roofing CRMs. Recordings, scores, and coaching insights sync automatically.
Can Craft help with storm damage and insurance sales?
Absolutely. You can build custom scorecards for insurance claim processes, damage documentation steps, and supplement handling. Craft coaches reps through each step in real-time.
How quickly can our roofing team get started?
Most roofing companies are fully operational within 24 hours. Reps download the mobile app, and recordings start automatically, no hardware or complex setup required.
What ROI can roofing companies expect from Craft?
Roofing companies typically see 20-30% close rate improvements within 90 days. On a $15K average ticket, that translates to hundreds of thousands in recovered revenue annually.
Can Craft answer roofing calls and book appointments after hours?
Yes. Craft's AI voice and text agents answer roofing leads 24/7, including nights, weekends, and overflow. They qualify the caller, book directly into your CRM or field service software, and hand off to a human with full context when needed.
Does Craft coach contact center CSRs at roofing companies?
Yes. Craft scores 100% of your contact center's calls against your booking process, flags missed bookings and compliance gaps, and gives CSRs real-time guidance during the call, so more roofing leads become booked appointments.
How fast does Craft respond to new roofing leads?
Within moments of interest, 24/7. Craft's AI text and voice agents reply to form fills, missed calls, and web leads immediately, qualify the customer, and book the appointment before the lead moves on to a competitor.
Can Craft follow up on unsold roofing estimates?
Yes. Craft turns unsold estimates into closed deals: it uses the actual in-home conversation to run personalized follow-up by text, email, and outbound AI voice, scores every open estimate, and briefs your inside sales team on objections and pricing history before they call back.