Leading home services companies have grown with Craft
Coach your reps live.
Close more deals.
Craft gives your reps real-time coaching during appointments—when it actually matters.
Turn every in-home visit into revenue
See exactly what drives your highest-performing reps and scale it across your entire team.
Capture Every Conversation
Your reps use Craft during customer visits. Zero workflow disruption, maximum insight capture.
Real-Time Revenue Insights
AI instantly identifies objections, buying signals, and missed opportunities while the conversation happens.
Scale Your Best Performers
Turn your top rep's approach into a repeatable system. Every rep gets the same winning strategies.
Ready to see why 31.4% revenue increases are becoming the norm?
Join Paul from Wilson and hundreds of other home services leaders who stopped guessing and started growing.
Three ways to stop losing deals you should win.
Coach reps live. Close deals faster.
Real-time AI coaching gives your reps exact objection handling they need—while they're sitting with the customer. Not days later when it's too late.
Never lose a deal to follow-up again.
AI agents work 24/7 to find missed opportunities, follow up on unsold estimates, and alert you the moment customers are ready to buy.
Know exactly why deals close. Or don't.
See what your top performers do differently. AI coaching automatically teaches everyone else to replicate their success. 31.4% average revenue increase.
Ready to stop losing deals to poor conversations?
See How It Works
Wilson
Heating, Cooling, Plumbing & Electrical
"We've used other tools before — techs didn't use them, and we even had a few quit. Craft's real-time AI flipped the script.Techs are hyped. And before we could finish onboarding one team, the others were already asking to go next."
Paul Gryniuk
VP of Sales, Wilson
31.4%
Revenue increase per opportunity
Real-time
AI coaching during calls
See How Wilson Transformed Their Sales
Watch how Wilson increased revenue per opportunity by 31.4% with Craft
New software shouldn't take a year to implement.
Here's what you can get done with Craft in just 30 days.Craftin just 30 days.
Get started.
- Connect your CRM and calendar in five minutes
- Upload your sales process in two minutes
- Start recording conversations in seconds
- White glove service onboarding
Get comfortable.
- Recording with Craft becomes second nature
- Coach your team to success
- Get insights from your data
Ask why you didn't start years ago.
- 100% of conversations captured and analyzed
- Win rates are 10% higher
- Net revenue is up 20%
Get started.
- Connect your CRM and calendar in five minutes
- Upload your sales process in two minutes
- Start recording conversations in seconds
- White glove service onboarding
Get comfortable.
- Recording with Craft becomes second nature
- Coach your team to success
- Get insights from your data
Ask why you didn't start years ago.
- 100% of conversations captured and analyzed
- Win rates are 10% higher
- Net revenue is up 20%
Ready to transform your sales?
Try Craft TodayEverything you need to dominate your market.
Revolutionary AI that coaches your reps in real-time during appointments and actively helps them close more deals. The only platform that turns every rep into a top performer.
Real-Time AI Coaching
Win deals on the spot. Real-time AI listens to every appointment and gives your reps exact objection handling in real-time—before the customer says no.
AI Sales Agents
Never let an estimate die. AI agents automatically identify open deals, find the perfect time to follow up, and coach your reps to close them.
Craft Intelligence
Surface the most important insights from your sales data and get AI-powered recommendations you can actually act on.
Smart Lead Scoring
AI-powered lead qualification that identifies high-value prospects and suggests the best approach before you even knock.
Revenue Pattern Analysis
Turn every rep into your top performer. AI learns what your best reps do differently and automatically coaches everyone else to replicate it.
Smart CRM Automation
Automatically capture deal details, customer objections, and follow-up actions without manual data entry.
Instant Call Analysis
Get immediate post-appointment summaries with specific coaching points and deal advancement strategies.
Winning Moments Library
Build a searchable repository of your team's best sales moments and objection handling for instant access.
Frequently Asked Questions
After an initial demo, we set up Craft customized to your sales process. Then once you go-live, each conversation will be scored with our AI tailored to your company process.
Our AI is trained on your specific company, industry, and process to improve results and help you boost sales.
As quickly as 1 hour. Book a call to see for yourself. We've streamlined the process to get you ready to start.
Yes.
It is legal to record conversations.
If you are in one of the following 11 states, you must inform the customer before you do so: California, Connecticut, Florida, Illinois, Maryland, Massachusetts, Montana, New Hampshire, Oregon, Pennsylvania, and Washington.
We take data and privacy seriously.
While the data is stored on our servers (located in the U.S.) for the AI to run, we do not expose the data to third parties and you can delete your data at any time.
See our privacy policy for more.
Initially, reactions vary. Top performers might be hesitant, while newer reps often embrace Craft. The magic happens after a month - reps see significant improvement in their skills, and recording becomes second nature.
Once reps see Craft as "game film" to make every customer interaction better than their last one, and learn from their peers, they realize how valuable it is.
We integrate with ServiceTitan, Salesforce, and other leading platforms
