An open letter from our founders:
welcome to the age of AI-first
In home services, we all share the same goal: to provide best-in-class customer experiences.
AI represents an unprecedented new way—not just to achieve that goal—but to redefine it. Our AI-firstplatform is built on a single AI system with three major components designed to transform how you run your home service business.
The first component, our AI Coach, provides real-time, personalized guidance for sales reps during customer interactions 24/7. The second, our AI Assistant, delivers instant, always-on support for sales managers and coaches to monitor and improve team performance. And finally, our AI Analyst provides holistic insights and recommendations for sales leaders to drive strategic decisions to win their markets.
All three learn from every customer conversation to improve the system. That's what makes Craft the only complete AI-first sales coaching platform. And we are determined to make Craft the best, and the only sales coaching platform you will ever need.
The home service industry is being transformed by AI, and we're proud to be leading that change.

Tal Shub
CEO and Co-founder

Alex Wallish
CTO and Co-founder