Coach every rep, every call
Scale your best coaching
AI-powered coaching that rides along on every appointment. Automated scorecards, instant feedback, and performance insights across your entire team.
10x
coaching capacity
100%
ridealong coverage
+20%
close rates
80%
time saved reviewing calls
Trusted by leading home services companies
Everything you need to coach at scale
The complete AI coaching toolkit for sales leaders
Automated scorecards on every call
Custom scorecards automatically applied to 100% of customer interactions. Track process adherence, objection handling, and closing techniques across your entire team.
Key moment detection
AI surfaces critical moments, objections, and coaching opportunities instantly.
Performance tracking
See trends, compare reps, identify exactly what drives success.
Scalable coaching
Coach 50 reps as effectively as 5
Best practice library
Automatically capture and share winning talk tracks
Team leaderboards
Gamify improvement with performance rankings
Wilson
Heating, Cooling, Plumbing & Electrical
"We've used other tools before — techs didn't use them, and we even had a few quit. Craft's real-time AI flipped the script.Techs are hyped. And before we could finish onboarding one team, the others were already asking to go next."
Paul Gryniuk
VP of Sales, Wilson
31.4%
Revenue increase per opportunity
Real-time
AI coaching during calls
Coaching that scales with your team
From your first rep to your fiftieth, maintain coaching excellence.
Every call recorded & analyzed
Craft automatically records, transcribes, and scores every sales interaction.
AI surfaces what matters
Skip to key moments. See missed opportunities and coaching points instantly.
Coach with precision
Deliver targeted feedback, track improvement, and scale best practices across your team.
Traditional vs AI-powered coaching
Physical ridealongs
Hours of windshield time
Wasted time traveling between appointments
Reps behave differently
No consistency in appointments when you're not there
Can't be at every appointment
Only able to cover 2% of appointments with physical ridealongs
AI-powered coaching
100% call coverage
Every conversation analyzed automatically
Instant feedback
Reps improve while memory is fresh
Data-driven insights
Consistent scoring and trend analysis
Frequently Asked Questions
Craft is the AI growth engine for home services companies. We help you drive revenue across every customer touchpoint - from your call center booking leads 24/7, to field sales teams closing more jobs, to intelligent follow-up that recovers missed opportunities.
Our AI is trained specifically for home services (HVAC, plumbing, electrical, roofing, and more) and tailored to your company's unique process and voice.
AI Call Center: Answer every call 24/7, book appointments instantly, and dispatch emergencies - even after hours. Never miss a lead again.
Real-Time Sales Coaching: Give your field teams live AI guidance during in-home appointments, analyze every conversation, and boost close rates by 31%+.
Revenue Recovery: Automatically follow up with missed opportunities, unsold estimates, and nurture leads until they're ready to buy.
As quickly as 1 hour. We've streamlined the setup process to get you up and running fast. After an initial demo, we customize Craft to your business and integrate with your existing tools (ServiceTitan, Salesforce, etc.). Book a call to see for yourself.
Yes. Craft integrates seamlessly with ServiceTitan, Salesforce, Jobber, JobNimbus, AccuLynx, Housecall Pro, and many other platforms.
We're an official ServiceTitan partner and sync data automatically so your team doesn't have to do any extra work.
Absolutely. We take data security and privacy seriously.
All data is encrypted, stored securely on U.S.-based servers, and never shared with third parties. You maintain full control and can delete your data at any time. See our privacy policy for details.
Yes, recording is legal. However, in 11 states (California, Connecticut, Florida, Illinois, Maryland, Massachusetts, Montana, New Hampshire, Oregon, Pennsylvania, and Washington), you must inform customers before recording.
We integrate with ServiceTitan, Salesforce, and other leading platforms
