Coach every rep,
every call

AI-powered coaching that rides along on every appointment. Automated scorecards, instant feedback, and performance insights across your entire team.

(929) 309-1787

Craft · Coaching

Team scorecards

142 appointments scored · this week

100% coverage

Marcus Lee

Windows

+694%

Priya Shah

Roofing

+388%

Devon Carter

Bath

-471%

AI coaching

Devon skipped the financing pitch on 8 of his last 10 calls. Queue a 5-minute drill.

We've used other tools before - techs didn't use them, and we even had a few quit. Craft's real-time AI flipped the script. Techs are hyped.

Read the story

Paul Gryniuk

VP of Sales

+31.4%

revenue per opportunity

I can't be on every job, I can't be on every appointment. Craft gives us the tools to improve sales and the customer experience. It's really been a gamechanger.

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Nathan Rowton

Founder & Owner

+43.9%

NSLI increase

With Craft, our rehash team is no longer flying blind. They know exactly what happened on the first appointment, what the homeowner cared about, and where the deal stalled - so they can re-engage with confidence.

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Jonnathan Rodriguez

Chief Revenue Officer

+22%

NSLI improvement

10x

coaching capacity

100%

ridealong coverage

+20%

close rates

80%

time saved reviewing calls

Everything you need to coach at scale

The complete AI coaching toolkit for sales leaders.

Automated scorecards on every call

Custom scorecards automatically applied to 100% of customer interactions. Track process adherence, objection handling, and closing techniques across your entire team.

100% call coverage
Instant performance data
Custom scoring criteria
Trend analysis & insights

Key moment detection

AI surfaces critical moments, objections, and coaching opportunities instantly.

80%

time saved

Performance tracking

See trends, compare reps, identify exactly what drives success.

Real-time

insights

Scalable coaching

Coach 50 reps as effectively as 5.

Best practice library

Automatically capture and share winning talk tracks.

Team leaderboards

Gamify improvement with performance rankings.

Coaching that scales with your team

From your first rep to your fiftieth, maintain coaching excellence.

Every call recorded and analyzed

Craft automatically records, transcribes, and scores every sales interaction.

AI surfaces what matters

Skip to key moments. See missed opportunities and coaching points instantly.

Coach with precision

Deliver targeted feedback, track improvement, and scale best practices across your team.

Traditional vs AI-powered coaching

Physical ridealongs

Hours of windshield time
Wasted time traveling between appointments.
Reps behave differently
No consistency in appointments when you're not there.
Can't be at every appointment
Only able to cover 2% of appointments with physical ridealongs.

AI-powered coaching

100% call coverage
Every conversation analyzed automatically.
Instant feedback
Reps improve while memory is fresh.
Data-driven insights
Consistent scoring and trend analysis.

We integrate with ServiceTitan, Salesforce, and other leading platforms

FAQs

Craft is the AI growth engine for home services companies. We help you drive revenue across every customer touchpoint - from your call center booking leads 24/7, to field sales teams closing more jobs, to intelligent follow-up that recovers missed opportunities.

Our AI is trained specifically for home services (HVAC, plumbing, electrical, roofing, and more) and tailored to your company's unique process and voice.

AI Call Center: Answer every call 24/7, book appointments instantly, and dispatch emergencies - even after hours. Never miss a lead again.

Real-Time Sales Coaching: Give your field teams live AI guidance during in-home appointments, analyze every conversation, and boost close rates by 31%+.

Revenue Recovery: Automatically follow up with missed opportunities, unsold estimates, and nurture leads until they're ready to buy.

As quickly as 1 hour. We've streamlined the setup process to get you up and running fast. After an initial demo, we customize Craft to your business and integrate with your existing tools (Salesforce, improveit 360, AccuLynx, Lead Perfection, and more). Book a call to see for yourself.

Yes. Craft integrates seamlessly with Salesforce, improveit 360, Lead Perfection, AccuLynx, MarketSharp, HubSpot, and many other platforms.

We sync data automatically so your team doesn't have to do any extra work.

Absolutely. We take data security and privacy seriously.

All data is encrypted, stored securely on U.S.-based servers, and never shared with third parties. You maintain full control and can delete your data at any time. See our privacy policy for details.

Yes, recording is legal. However, in 11 states (California, Connecticut, Florida, Illinois, Maryland, Massachusetts, Montana, New Hampshire, Oregon, Pennsylvania, and Washington), you must inform customers before recording.

See how Craft helps you coach every rep on every call.

Book a demo

Coach every rep,
every call