How Craft helps
Sales Managers & Coaches
Coach more reps, in less time — and see exactly what works.
- Instantly review any rep's call or visit, from anywhere
- AI flags missed upsells, bad habits, and talk tracks
- Build custom scorecards and coach like a pro
Review any pitch, anytime
Every sales call, job walkthrough, or home visit is recorded, transcribed, and scored. No more guessing why a deal fell through.
Spot bad habits automatically
Craft surfaces talk-time imbalance, missed cues, weak closes, and bad pricing frames — without watching 30 hours of footage.
Custom scorecards, built your way
Track what matters: urgency, objection handling, upsells, discounting, service bundling — whatever moves your margins.
Coach in minutes, not hours
Leave timestamped feedback, push recaps to reps, and drive compounding improvement across your team.
Why Coaches Choose Craft
Without Craft
- Sitting in on live calls to coach
- Generic feedback like "be more confident"
- Reps repeating the same mistakes
- Coaching the same 2 reps over and over
With Craft
- Review any call on your schedule
- Specific moments with timestamped coaching
- AI flags and fixes patterns before they cost you deals
- Train the whole team — even when you're off the floor
3×
coaching coverage per manager
27%
avg increase in rep close rates
58%
faster ramp time for new hires
$712
higher average ticket for coached reps
How It Works
1
Craft records and transcribes every rep call or visit
2
AI scores and highlights what matters
3
You leave comments or assign training clips
4
Reps improve — without constant shadowing
Built for Blue-Collar Sales Ops
Craft integrates with ServiceTitan, Housecall Pro, Acculynx, and your CRM or dialer. Works on mobile, desktop, and in the truck.
"I used to coach maybe 2 reps a day. With Craft, I can review 15 calls in an hour — and my team actually listens now because the feedback is specific."
— Dan M., Sales Manager at a $12M Roofing Company
Ready to Coach 10× Better in ½ the Time?
Get the insights, accountability, and leverage your team needs to close more jobs.
Book a DemoWe integrate with Service Titan, Acculynx, and other leading platforms
Real-time coaching
Never have your revenue team face objections alone.
Guided selling
Reinforce your sales methodology on calls and ramp reps faster.
AI-powered scorecards
Have every call graded with AI to determine where your sales team needs coaching and training.
Eliminate sales rep admin tasks
Give your sales team back 50% of their time with 1 click CRM updates and AI follow-up emails.