How Craft helps
Sales Managers & Coaches
Coach more reps, in less time — and see exactly what works.
- Instantly review any rep's call or visit, from anywhere
- AI flags missed upsells, bad habits, and talk tracks
- Build custom scorecards and coach like a pro
Review any pitch, anytime
Every sales call, job walkthrough, or home visit is recorded, transcribed, and scored. No more guessing why a deal fell through.
Spot bad habits automatically
Craft surfaces talk-time imbalance, missed cues, weak closes, and bad pricing frames — without watching 30 hours of footage.
Custom scorecards, built your way
Track what matters: urgency, objection handling, upsells, discounting, service bundling — whatever moves your margins.
Coach in minutes, not hours
Leave timestamped feedback, push recaps to reps, and drive compounding improvement across your team.
Why Coaches Choose Craft
Without Craft
- Sitting in on live calls to coach
- Generic feedback like "be more confident"
- Reps repeating the same mistakes
- Coaching the same 2 reps over and over
With Craft
- Review any call on your schedule
- Specific moments with timestamped coaching
- AI flags and fixes patterns before they cost you deals
- Train the whole team — even when you're off the floor
3×
coaching coverage per manager
27%
avg increase in rep close rates
58%
faster ramp time for new hires
$712
higher average ticket for coached reps
How It Works
1
Craft records and transcribes every rep call or visit
2
AI scores and highlights what matters
3
You leave comments or assign training clips
4
Reps improve — without constant shadowing
Built for Blue-Collar Sales Ops
Craft integrates with ServiceTitan, Housecall Pro, Acculynx, and your CRM or dialer. Works on mobile, desktop, and in the truck.
"I used to coach maybe 2 reps a day. With Craft, I can review 15 calls in an hour — and my team actually listens now because the feedback is specific."
— Dan M., Sales Manager at a $12M Roofing Company
Ready to Coach 10× Better in ½ the Time?
Get the insights, accountability, and leverage your team needs to close more jobs.
Book a Demo
Wilson
Heating, Cooling, Plumbing & Electrical
31.4% increase in revenue per opportunity
"We've used other tools before — techs didn't use them, and we even had a few quit. Craft's real-time AI flipped the script.Techs are hyped. And before we could finish onboarding one team, the others were already asking to go next."
Paul Gryniuk
VP of Sales, Wilson
We integrate with Service Titan, Acculynx, and other leading platforms
Real-time coaching
Never have your revenue team face objections alone.
Guided selling
Reinforce your sales methodology on calls and ramp reps faster.
AI-powered scorecards
Have every call graded with AI to determine where your sales team needs coaching and training.
Eliminate sales rep admin tasks
Give your sales team back 50% of their time with 1 click CRM updates and AI follow-up emails.