Call center AI that sets appointments, not just answers

AI agents answer and book 24/7. Every call is scored, and your team gets guidance while the caller is on the line.

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Books into your CRMIntent-based QALive agent guidance
Live · Contact centerSat 9:12 PM

Katie · AI agent

Walk-in shower · answered first ring

Booked

Dana · Windows call

On call · 4:32

Live nudge to Dana

Offer today's 4:30 slot before quoting a callback.
Booked · same day · CRM updated

100%

Calls scored

24/7

Coverage

7%+

Set-rate lift

Seconds

To first reply

One call, start to finish

One Saturday-night caller: answered, booked same day, scored, and coached before the next call.

Inbound call · Sat 9:12 PMAnswered · first ring
Hi, we're redoing our bathroom and want a walk-in shower. Is anyone still there?
You caught us at the right time. Are you thinking full remodel or shower conversion?

Answers when your team can't

After hours, weekends, overflow, missed calls. The AI qualifies the project, books the slot, and writes it all to your CRM.

Tonight · after closeAI coverage

Inbound call · Walk-in shower

9:12 PM

Booked

Web lead · Windows · texted in seconds

9:47 PM

Booked

Missed call · recovered by text

10:30 PM

Booked
3 booked overnight · CRM updated

QA that grades the step, not the script

Intent-based scoring checks whether the agent accomplished each step of your booking process. Experienced agents with their own phrasing score fairly.

Booking process adherenceAll calls · this week
DRJMKLSPAVGGreeting89%Needs discovery78%Urgency64%Appointment ask66%Confirm details82%

From answered to booked, on the same call

Lead score, urgency, and rep availability pick the slot while the caller is on the line. High-value leads get the same-day opening.

Call qualifiedwalk-in shower · both homeowners home
Scored: Hothigh intent, ready this month
Assignednearest available rep, best fit
Booked same day · 4:30 PMconfirmation sent · CRM updated

FAQs

Call center AI is software that answers inbound calls, qualifies callers, books appointments, and analyzes every conversation automatically. Craft adds a coaching layer: it scores 100% of calls against your booking process and guides human agents in real time, so the AI improves both the calls it takes and the calls your team takes.

Every recorded call is transcribed and graded against your booking process: greeting, needs discovery, urgency, the appointment ask, and confirmation. Craft uses intent-based scoring, so it checks whether the agent accomplished each step rather than whether they said an exact phrase. Managers get a coaching queue instead of a pile of recordings.

Yes. Craft’s AI Voice Agents answer 24/7, qualify the project, check real availability, and book the appointment directly into your calendar and CRM, including Salesforce, improveit 360, Lead Perfection, AccuLynx, and 20+ more. When a caller needs a person, the call transfers with full context.

No. The AI covers what your team cannot: after hours, weekends, overflow, and repeatable booking workflows. Your agents keep the complex, high-value conversations, with real-time guidance on every one. Teams typically redeploy time from manual QA and missed-call chasing into selling.

Most tools do one job: a voice bot, or a QA dashboard, or message sequences. Craft connects answering, booking, scoring, live coaching, and scheduling on one shared record of the customer conversation, and that context follows the lead into the in-home appointment and follow-up.

1,100,000+

customer conversations analyzed

Hear it answer for yourself

See Craft answer, score, and coach on your own call flows.