How Craft helps
Sales Managers & Coaches

Coach more reps, in less time — and see exactly what works.

Instantly review any rep's call or visit, from anywhere
AI flags missed upsells, bad habits, and talk tracks
Build custom scorecards and coach like a pro

Everything you need to scale coaching

Powerful tools that help sales leaders develop their teams and drive consistent performance.

Review any pitch, anytime

Every sales call, job walkthrough, or home visit is recorded, transcribed, and scored. No more guessing why a deal fell through.

Spot bad habits automatically

Craft surfaces talk-time imbalance, missed cues, weak closes, and bad pricing frames — without watching 30 hours of footage.

Custom scorecards, built your way

Track what matters: urgency, objection handling, upsells, discounting, service bundling — whatever moves your margins.

Coach in minutes, not hours

Leave timestamped feedback, push recaps to reps, and drive compounding improvement across your team.

Why Coaches Choose Craft

Without Craft

Sitting in on live calls to coach
Generic feedback like "be more confident"
Reps repeating the same mistakes
Coaching the same 2 reps over and over

With Craft

Review any call on your schedule
Specific moments with timestamped coaching
AI flags and fixes patterns before they cost you deals
Train the whole team — even when you're off the floor

Results that scale with your team

Sales leaders see measurable improvements across their entire organization.

3×

Coaching coverage per manager

27%

Average increase in close rates

58%

Faster ramp for new hires

$712

Higher average ticket

How It Works

Craft records and transcribes every rep call or visit

AI scores and highlights what matters

You leave comments or assign training clips

Reps improve — without constant shadowing

Built for Blue-Collar Sales Ops

Craft integrates with ServiceTitan, Housecall Pro, Acculynx, and your CRM or dialer. Works on mobile, desktop, and in the truck.

"I used to coach maybe 2 reps a day. With Craft, I can review 15 calls in an hour — and my team actually listens now because the feedback is specific."

— Dan M., Sales Manager at a $12M Roofing Company

Wilson

Heating, Cooling, Plumbing & Electrical

31.4% increase in revenue per opportunity

"We've used other tools before — techs didn't use them, and we even had a few quit. Craft's real-time AI flipped the script.Techs are hyped. And before we could finish onboarding one team, the others were already asking to go next."

Paul Gryniuk

VP of Sales, Wilson

Read customer story