How Craft helps
Sales Managers & Coaches

Coach more reps, in less time — and see exactly what works.

  • Instantly review any rep's call or visit, from anywhere
  • AI flags missed upsells, bad habits, and talk tracks
  • Build custom scorecards and coach like a pro
Craft Leadership UI
Review any pitch, anytime
Every sales call, job walkthrough, or home visit is recorded, transcribed, and scored. No more guessing why a deal fell through.
Spot bad habits automatically
Craft surfaces talk-time imbalance, missed cues, weak closes, and bad pricing frames — without watching 30 hours of footage.
Custom scorecards, built your way
Track what matters: urgency, objection handling, upsells, discounting, service bundling — whatever moves your margins.
Coach in minutes, not hours
Leave timestamped feedback, push recaps to reps, and drive compounding improvement across your team.

Why Coaches Choose Craft

Without Craft

  • Sitting in on live calls to coach
  • Generic feedback like "be more confident"
  • Reps repeating the same mistakes
  • Coaching the same 2 reps over and over

With Craft

  • Review any call on your schedule
  • Specific moments with timestamped coaching
  • AI flags and fixes patterns before they cost you deals
  • Train the whole team — even when you're off the floor
3×
coaching coverage per manager
27%
avg increase in rep close rates
58%
faster ramp time for new hires
$712
higher average ticket for coached reps

How It Works

1
Craft records and transcribes every rep call or visit
2
AI scores and highlights what matters
3
You leave comments or assign training clips
4
Reps improve — without constant shadowing

Built for Blue-Collar Sales Ops

Craft integrates with ServiceTitan, Housecall Pro, Acculynx, and your CRM or dialer. Works on mobile, desktop, and in the truck.

"I used to coach maybe 2 reps a day. With Craft, I can review 15 calls in an hour — and my team actually listens now because the feedback is specific."
— Dan M., Sales Manager at a $12M Roofing Company

Ready to Coach 10× Better in ½ the Time?

Get the insights, accountability, and leverage your team needs to close more jobs.

Book a Demo
CRAFT