Every lead accounted for, from first call to installed job

It is one system that runs the whole revenue lifecycle: capturing every lead, booking and managing appointments, improving human conversations with QA and coaching, recovering lost revenue, and growing customer value. Craft runs all five stages on a shared context layer, so every module acts on the full history of the customer conversation.

Start with one. Every Craft module, from AI Voice Agents to Field Sales coaching to AI Follow Up, creates standalone value on day one. The shared context layer is a multiplier you grow into: each module you add makes the others smarter, but none of them requires the full suite.

Building means wiring models to your phones, CRM, and scheduling system, then maintaining all of it as each one changes. Craft is purpose-built for home improvement: intent-based call scoring, live scheduling, in-home coaching, and rehash workflows that already integrate with systems like Salesforce, improveit 360, and AccuLynx. Operators get further, faster, by pointing their energy at the core business.

Customers are seeing about a 31% lift in sales overall, with close-rate improvements typically in the 10–20% range and new reps ramping 50–100% faster. Named results: Brookstone Windows & Doors lifted close rates 19.9%, Wilson saw 31.4% more revenue per opportunity, and Express Flooring lifted close rates 12% across 150+ reps.

Yes. Handy Bros ran five separate AI vendors with no shared data between them, replaced all five with Craft, and scaled from 62 to 130 employees during the rollout. Their VP of Operations, Kaleena Cryderman, put it this way: "Craft isn't just a tool; they are a strategic partner helping us scale our entire operation."