Insights & Resources

Playbooks, benchmarks, and strategy for home improvement sales teams.

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Revenue growth

5%U.S.

10%Top 500

29%Craft

Craft Customers Grow Revenue 2.8x Faster Than the Average Home Improvement Business

Businesses that use Craft grow revenue at a median rate of 29.3%, 2.8 times the average home improvement business.

Craft team

28 days ago

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Craft

4:12

Craft is speaking...

Introducing Coaching Calls: Get Coached Minutes After Every Appointment

Finish a recorded appointment and your phone rings. Your coach talks through what landed and what to sharpen while it is still fresh, hands free, on the drive to the next one.

Playbooks & Guides · about 1 month ago

Price Objection
(Homeowner · Medium)

0:42

Customer is speaking...

Introducing AI Roleplay: Practice Under Pressure Before the Customer Is Real

Rehearse objections against a lifelike AI homeowner, out loud, scored on your own sales process. Coaches build a scenario from one line of description, and courses certify the whole team.

Playbooks & Guides · about 1 month ago

Practice call · Inbound bath leadAI caller

I just want a ballpark over the phone.

Agent answers out loudSet · 88%

AI Roleplay for Contact Center Agents: Practice the Booking Call Before It Counts

Agents rehearse the price shopper, the hesitant caller, and the one-call set against a lifelike AI caller, scored on your booking process, with certification before the first live lead.

Playbooks & Guides · about 1 month ago

Weekly Coaching Focus · Aug 17–23

Revenue sold $486k · 35 deals

Close rate 38% · up 3 pts

Focus: ask for the sale before leaving the home

Mondays · 7:00 AM

Ask Once. Answered Every Week.

Automations turn the questions you ask every Monday into scheduled reports in your inbox, analyzed fresh every run. Plus six questions worth stealing.

Playbooks & Guides · about 1 month ago

Lead score · live

Both homeowners on the call

Permit already pulled

Second opinion Thursday

Why We Rebuilt Lead Scoring Around the Conversation

Third-party data tells you who the homeowner is. The conversation tells you what they want to buy. Why we built a custom scoring model on conversational signals, with explainable rep assignment.

Product & Launches · about 1 month ago

Live call · 06:41

Price concern raised

Offer the design consult before the range

Next step: offer a time

Introducing Live Assist: Checklists and Objection Handling Inside the Call

Live checklists that run the call, objection handling the moment it happens, and auto-entry into the CRM, beside the agent in Salesforce or Five9.

Product & Launches · about 1 month ago

Rehash campaignHOT

SMS sent · financing options

Email sent · the shower they loved

Callback booked · Thu 4:30 PM

Why We Built AI Follow Up: Rehash That Was in the Room

A field team closes three of ten appointments. What happens to the other seven decides the quarter. The campaign engine built from the customer's own words, objections, and DISC personality.

Product & Launches · about 1 month ago

Practice leaderboard

Danielle F.

14-day streak

Marcus R.

11-day streak

Gamification and Celebrating Wins: The Playbook for Sales Teams

Leaderboards, practice streaks, win rituals, and team-visible dashboards that turn coaching into something reps chase.

Playbooks & Guides · about 2 months ago

Live call · 06:41

Price concern raised

Offer the design consult before the range

Next step: offer a time

Introducing Live Assist for Inside Sales

Inside sales reps get the whole story from every in-home visit, AI Agents warm-transfer the homeowners ready to talk, and Live Assist guides the call.

Playbooks & Guides · 3 months ago

Voice agent benchmark

AI Voice Agent Benchmark for Home Improvement (2026)

A head-to-head benchmark of leading AI voice agent providers for home improvement, compared on lead qualification, booking rates, and caller engagement.

Product & Launches · 8 months ago

Craft Voice AgentLive · 02:14

Quirks. I love that word.

Yeah, it gets the point across.

Booked · Thu 9:00 AM

Introducing Craft AI Agents

A voice agent that answers every call and sounds human doing it, and a text agent that replies to new leads in seconds. Both qualify, book the right slot, and hand your team the whole story.

Playbooks & Guides · 9 months ago

Who Should Own Unsold Estimate Follow-Up?

The longer estimates sit, the less likely they close. But who should own the follow-up: Service Professionals? CSRs? GMs? Inside sales teams?

Playbooks & Guides · 9 months ago

Launching Craft AI-powered Revenue Recovery Agents

Discover how AI helps home service businesses recover missed revenue through real-time coaching, conversation intelligence, and automated follow-up systems.

Product & Launches · about 1 year ago

Real-Time AI Sales Coaching: How to Save Deals Before They're Lost

Live AI-powered virtual ridealongs work by listening to the customer conversation and delivering silent coaching prompts to reps' devices and real-time alerts to coaches during customer visits.

Playbooks & Guides · about 1 year ago

Real-Time AI Sales Coaching: The Complete Guide for Home Service Companies

The future of in-home sales coaching has arrived. Real-time AI sales coaching provides instant guidance during customer conversations, not after.

Playbooks & Guides · about 1 year ago

How to Master the One-Call Close in In-Home Sales: AI-Powered Strategies for 2025

Master the one-call close with AI-powered techniques for HVAC, roofing, and foundation repair. Learn financing-first strategies, objection handling, and closing tactics that boost conversions.