/Wilson
WILSON
increases revenue per sales opportunity by 31.4%
A third-generation family-owned business providing residential Plumbing, Heating, Cooling, Drains, and Electrical services across Ohio.
31.4%increase in revenue per sales opportunity
Real-time AIsales assistant
"
Wilson
Heating, Cooling, Plumbing & Electrical
31.4% increase in revenue per opportunity
"We've used other tools before — techs didn't use them, and we even had a few quit. Craft's real-time AI flipped the script.Techs are hyped. And before we could finish onboarding one team, the others were already asking to go next."
Paul Gryniuk
VP of Sales, Wilson
The Problem
Wilson had tried other coaching tools before, but field pros simply wouldn't use them. The tools were too slow and complicated for real customer situations, leading to poor adoption and even technicians quitting. Without real-time support, they were losing deals they should have won.
Poor tool adoption — techs didn't use previous solutions, some even quit
Field pros were leaving money on the table during every job
Previous coaching tools were too clunky and not real-time
Managers had no visibility into field interactions
The Solution
Craft's real-time AI flipped the script. Unlike previous tools, field pros actually want to use Craft because it helps them in the moment when they need it most. The AI works seamlessly during customer interactions, making techs more confident and successful.
High adoption — techs are excited to use it, others ask to go next
Real-time AI coaching during customer interactions
Instant identification of upsell opportunities
Live manager visibility and coaching capabilities
The Results
31.4%
Revenue per opportunity increase
High Adoption
Techs are excited to use it
100%
Manager visibility
Instant
Upsell identification
Customer Overview
Company nameWilson Plumbing, Heating, Cooling, and Electrical
IndustryHVAC, Plumbing, Drains, and Electrical
Company size~$50M
Pain pointLow field pro adoption of coaching tools, lack of manager visibility, and missed revenue opportunities
Craft product used
In-home Sales
Real-time AI Coaching
About the companyA third-generation family-owned business providing residential Plumbing, Heating, Cooling, Drains, and Electrical services across Ohio. Wilson has been serving customers since 1952 with a focus on quality workmanship and customer satisfaction.