WILSON
increases revenue per sales opportunity by 31.4%
A third-generation family-owned business providing residential Plumbing, Heating, Cooling, Drains, and Electrical services across Ohio.
The Problem
Wilson had tried other coaching tools before, but field pros simply wouldn't use them. The tools were too slow and complicated for real customer situations, leading to poor adoption and even technicians quitting. Without real-time support, they were losing deals they should have won.
The Solution
Craft's real-time AI flipped the script. Unlike previous tools, field pros actually want to use Craft because it helps them in the moment when they need it most. The AI runs in the background during customer interactions, making techs more confident and successful.
The Results
Wilson
Heating, Cooling, Plumbing & Electrical
“We've used other tools before. Techs didn't use them, and we even had a few quit. Craft's real-time AI flipped the script.Techs are hyped. And before we could finish onboarding one team, the others were already asking to go next.”
Paul Gryniuk
VP of Sales, Wilson
