2026Craft vs Broccoli AI

Both know home improvement. Only one runs past the booked call.

Broccoli AI is a voice agent for the trades that answers and books the call for teams on ServiceTitan or Housecall Pro.

Craft is built only for home improvement and runs the full revenue cycle on one system: the call, the in-home sale, and the customer after the sale.

Craft
Broccoli AI

The verdict

Broccoli AI knows this industry too and is the lighter lift on ServiceTitan or Housecall Pro. Craft runs past the booked call, through the in-home sale and the customer after it.

Trusted by leading home improvement operators

Why teams choose Craft over Broccoli AI.

Answering the call is where the work starts. Craft gives your team one system to book, coach, and close.

  • One system, the whole revenue cycle.

    Answer and book the call, assist and score the agents, coach the in-home sale, score and assign the lead, follow up after the sale. Broccoli ends at the booked call.

  • Built only for home improvement.

    Windows and doors, bath and kitchen, siding, flooring, roofing. The in-home appointment is recorded and coached, where the estimate is won or lost.

  • Coaches the humans, too.

    Live agent assist and QA on 100% of agent calls, plus real-time coaching in the home, with a dedicated AI engineer on your account.

When to choose Broccoli AI

Broccoli AI

You run on ServiceTitan or Housecall Pro and want a voice agent that answers across voice, SMS, chat, and email, dispatches emergencies, and runs basic rehash, with the rest of the sale handled by your own team.

When to choose Craft

Craft

You sell windows and doors, baths and kitchens, siding, flooring, or roofing and want a system built only for home improvement that runs the call, the home, and the customer after the sale together: the lead answered and booked, agents assisted and scored, the in-home appointment coached, and the customer followed up after the sale.

How Craft and Broccoli AI compare

Broccoli AI is built for this industry too, answers on every channel, and is the lighter lift if you are on ServiceTitan or Housecall Pro. This is where they overlap, and where the difference changes what you get.

  • How the agent is built

    Craft
    A forward-deployed engineer builds and tunes it on your own call recordings.
    Broccoli AI
    Configured for teams running ServiceTitan or Housecall Pro.

  • Answering and booking

    Craft
    24/7 across voice, SMS, and email, under 30 seconds to the lead.
    Broccoli AI
    Comparable: 24/7 voice, SMS, chat, and email agents.

  • CRM coverage

    Craft
    20+ home improvement CRMs, booked and written back during the call.
    Broccoli AI
    ServiceTitan and Housecall Pro.

  • Unsold estimates

    Craft
    Follow-up by email, text, and voice, written from what was said in the home.
    Broccoli AI
    Comparable on the channel: rehash and follow-up campaigns from CRM data.

  • Your human agents

    Craft
    Live assist while the caller is on the line, and QA on every agent call.
    Broccoli AI
    Not offered publicly. The AI agents take calls rather than coach your team.

  • The in-home appointment

    Craft
    Recorded and coached in real time, including the mid-appointment checkpoint.
    Broccoli AI
    Out of scope. The work ends when the appointment is booked.

  • Lead scoring and rep assignment

    Craft
    Every lead scored and routed to the rep most likely to close it.
    Broccoli AI
    Not offered publicly. Booked leads are handed back to your team.

  • Revenue cycle covered

    Craft
    The call, the contact center, the in-home sale, and the customer after it.
    Broccoli AI
    The call, and the campaigns that bring leads back to it.

  • Pricing model

    Craft
    Starts at $999 per month, usage-based.
    Broccoli AI
    Per-minute billing. Rates not published.

  • Best for

    Craft
    Home improvement teams who want one system from the first call to the signed job.
    Broccoli AI
    Smaller teams on ServiceTitan or Housecall Pro who want the phone covered.

Sources: Broccoli AI website and public materials, July 2026. Contact us for corrections.

FAQs

Broccoli AI is a voice agent for the trades: a 24/7 agent across voice, SMS, chat, and email, with emergency dispatch, basic rehash, and ServiceTitan and Housecall Pro integrations. Its work ends when the call is booked. Craft is built only for home improvement and runs the full revenue cycle on one system: AI agents that answer and book the call, live agent assist and QA for contact center agents, in-home recording and coaching, lead scoring and rep assignment, and follow-up with the customer after the sale.

Voice quality is where AI agents differ most, and it varies by deployment. Test both on real calls before you decide: a price objection, an unexpected question, and a caller who asks for a human. Ask each vendor to play live production calls.

Broccoli AI bills per minute and does not publish its rates. Craft starts at $999 per month, usage-based. Ask both vendors for a written quote on your real call volume.

For home improvement operators, yes. You keep 24/7 answering and booking across channels and add agent QA and live coaching, in-home recording and coaching, lead scoring with rep assignment, and follow-up built from the appointment. Customers are seeing about a 31% lift in sales.

Hear the agent on your own calls.

A 30-minute walkthrough, run on your own call flows.

CRAFT