Why Choose Craft AI over Broccoli AI?
Your AI CSR is the first voice customers hear. If it sounds robotic, fumbles objections, or freezes on unexpected questions—you're losing bookings. Craft's AI sounds genuinely human, handles pushback naturally, and turns more callers into booked jobs. That's the difference between an AI that answers and an AI that converts.
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The Problem With Robotic AI
Broccoli AI can answer phones 24/7. But what happens when a customer asks an unexpected question? Or pushes back on scheduling? Most AI CSRs freeze, give scripted responses, or sound obviously robotic. Customers notice—and they hang up. Craft is different. Our AI sounds genuinely human, handles objections like your best CSR, and navigates edge cases smoothly. The result? More callers become booked jobs, and more booked jobs become customers for life.
Craft
Best Choice
Callers can't tell they're talking to AI—and that's why Craft books more jobs
Human-like voice quality
Advanced objection handling
Smooth edge case navigation
20+ Home Services CRM Integrations
Per call pricing (predictable costs)
Per call (predictable costs)
Broccoli AI
24/7 AI CSR capabilities
Emergency dispatch
ServiceTitan + Housecall Pro integration
Basic rehash/follow-up
Robotic-sounding voice
Scripted objection responses
Struggles with edge cases
Per minute billing
Per minute (costs add up)
Feature-by-Feature Comparison
| Feature | Craft | Broccoli AI |
|---|---|---|
24/7 AI CSR | ||
Speed to Lead | ||
Multi-channel (Voice, SMS, Chat, Email) | ||
Human-Like Voice Quality | ||
Advanced Objection Handling | ||
Edge Case Navigation | ||
CRM Integrations | 20+ (ServiceTitan, Housecall Pro, etc.) | Limited |
Home Services Specific | ||
Pricing Model | Per call | Per minute |
Basic Rehash/Follow-Up | ||
In-Home Sales Coaching | ||
Context-Aware Estimate Follow-Up |
Key Differences
Voice Quality: Craft sounds genuinely human with natural speech patterns, realistic pauses, and warmth. Broccoli AI sounds noticeably robotic—and customers can tell.
Objection Handling: When customers push back on price or scheduling, Craft responds naturally like your best CSR. Broccoli AI defaults to scripted responses that lose bookings.
Edge Case Navigation: Unexpected questions don't throw Craft off—it adapts and keeps conversations moving toward a booking. Broccoli AI often freezes or gives irrelevant responses.
Pricing Model: Craft charges per call for predictable costs. Broccoli AI charges per minute—which adds up fast during longer conversations.
Shared Limitations
What Broccoli AI Are Missing
Robotic Voice Quality
Broccoli AI sounds noticeably AI-generated—customers can tell they're not talking to a real person, which hurts trust and booking rates
Scripted Objection Responses
When customers push back, Broccoli AI defaults to rigid scripts that feel unnatural and lose bookings
Edge Case Failures
Unexpected questions or complex scenarios cause awkward pauses, confusion, or irrelevant responses
Per-Minute Pricing
Broccoli AI's per-minute billing adds up quickly, especially during longer customer conversations
An AI CSR That Actually Sounds Human
Most AI CSRs give themselves away the moment a customer goes off-script. Craft is different. Our AI handles objections naturally, navigates unexpected questions with ease, and creates genuine rapport with callers. The result? Higher booking rates, happier customers, and a reputation that brings them back for life.
Why Choose Craft Instead:
Genuinely Human-Sounding Voice
Callers can't tell they're talking to AI—natural speech patterns, realistic pauses, and genuine warmth that builds trust
Expert Objection Handling
When customers push back on price or timing, Craft responds like your best CSR would—not with scripted deflections that lose the booking
Smooth Edge Case Navigation
Unexpected questions don't throw Craft off—it adapts naturally and keeps the conversation moving toward a booking
Higher Booking Rates
Better conversations mean more callers become booked jobs—and more booked jobs become customers for life
Predictable Per-Call Pricing
No surprise bills. Pay per call, not per minute, so longer conversations don't cost more
20+ Home Services Integrations
ServiceTitan, Housecall Pro, and more—built specifically for your industry
Complete Comparison: Craft vs Broccoli AI
| Feature | Craft | Broccoli AI |
|---|---|---|
24/7 AI CSR | ||
Speed to Lead | ||
Multi-channel (Voice, SMS, Chat, Email) | ||
Human-Like Voice Quality | ||
Advanced Objection Handling | ||
Edge Case Navigation | ||
CRM Integrations | 20+ Home Services CRMs | Limited |
Pricing Model | Per call | Per minute |
In-Home Sales Coaching | ||
Context-Aware Estimate Follow-Up |
Ready to Capture More Revenue?
Join hundreds of home services companies using Craft to book more jobs and close more sales.
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The Real Cost of a Robotic AI CSR
Every call where your AI sounds robotic is a potential customer lost. Every fumbled objection is revenue walking out the door. Every awkward pause makes your company look unprofessional.
Broccoli AI can answer phones. But answering isn't enough—you need an AI that converts.
Craft's human-like voice, natural objection handling, and smooth conversation flow mean more callers become booked jobs. And with per-call pricing, you get predictable costs that don't punish you for thorough conversations.
The question isn't whether to use an AI CSR. It's whether you can afford to use one that sounds like a robot.