Build the future of the trades
Join us in transforming a $700B industry with AI that actually works in the field
About Craft
Craft is the AI sales engine for the trades, a $700B industry and the backbone of our economy.
We're building a suite of AI tools that help home services businesses win more as the industry experiences massive demand growth yet faces margin compression from rising costs, labor shortages, and increasing competition.
$700B
Mission Critical Industry
Our Story
Founded in 2024, Craft set out to redefine the trades by building conversation intelligence that powers how home services companies coach their teams and maximize every customer opportunity.
We're a team of relentless builders, entrpereneurs, and immigrants. Our founders are bring deep experience building category-defining companies: Alex was an engineer at Tesla and built 0-1 products at Rippling. Tal led GTM teams and scaled billion-dollar businesses.
We're bringing frontier AI to an industry that's been overlooked for too long.
Why Craft
We're in the first inning of revolutionizing a massive, mission-critical, yet underserved $700B industry.
As an early member of the team, you'll work directly with the founders to shape company direction and build the foundation for how Craft builds products, helps customers win, and goes to market.
But conversation intelligence is just the start. We're on a mission to transform the entire trades industry by applying sophisticated AI to unique operational challenges. Join us in building the platform that powers efficiency, resilience, and growth across North America.
This is your opportunity to do your best work and build a generational company from the ground up.
Our DNA
Customer obsession
We build for the people who fix America's homes. Every decision starts with understanding their world.
Speed
We iterate fast, communicate fast, and ship fast. Speed forces focus and reveals what actually matters.
Extreme ownership
No handoffs. No finger-pointing. You own your work end-to-end, from idea to customer impact.
Focus
We are 100% focused on serving the trades. We say no to everything else.
Hustle
Find a way. When something blocks you, you don't wait—you get creative, you get resourceful, you get it done.
Resilience
Building something great takes time. We move with urgency but play the long game. This is a marathon of sprints.
Winning
When our customers win, we win, and their customers win. Delivering world-class experiences, growing profitably, and impacting millions of lives—that's what winning looks like.
Open Positions
Join us in building the AI that transforms the trades
Engineering
Founding Engineer (must be cracked)
Build the AI infrastructure that transforms how millions of home service interactions happen
Forward Deployed Engineer (must be cracked)
Embed with contractors and build AI solutions directly from the field
AI Engineer (must be cracked)
Deploy AI systems that unlock revenue for contractors in the real world