Set every lead. Coach every call.

Most route after-hours calls to voicemail, and the homeowner calls the next company. Craft’s AI Voice Agents answer 24/7, qualify the project, and book the appointment directly into your calendar and CRM. When a caller needs a person, the call transfers with full context.

Traditional QA reviews a small sample of calls and hopes it is representative. AI call QA scores 100% of conversations automatically against your booking process, flags booking and compliance gaps, and builds a coaching queue so managers coach instead of listening. Craft customers see about a 31% lift in sales.

Keyword-matching tools check whether an agent said specific words, so a call can pass the checklist and still lose the booking. Intent-based scoring checks whether the agent actually accomplished each step: built urgency, asked for the appointment, confirmed the decision makers. Experienced agents with their own phrasing score fairly instead of getting flagged.

No. Craft is built to help your contact center scale and do its best work. AI agents take on the repeatable, high-volume load like after-hours calls, weekend overflow, and routine booking, which frees your people for the conversations that need a human: complex projects, hesitant homeowners, and the relationships that drive repeat business and referrals. Every agent also gets real-time guidance and coaching, so the team grows both its capacity and the quality of every conversation.

Speed to appointment is one of the strongest conversion levers in home improvement. Intent is highest the moment a homeowner reaches out, and every day of delay invites shopping, second thoughts, and cancellations. Craft prioritizes same-day slots for high-value leads during the conversation, not after it.