2026Craft vs Lace AI
Scoring the call afterwards, or changing it while it happens.
Lace AI scores and coaches contact center calls after they end, with custom scorecards and an AI agent added in 2026.
Craft is built only for home improvement and runs the full revenue cycle on one system: the call, the in-home sale, and the customer after the sale.
Trusted by leading home improvement operators
Why teams choose Craft over Lace AI.
Scoring the call is where the work starts. Craft gives your team one system to book, coach, and close.
Live agent assist during the call.
Craft guides the agent while the caller is still on the line and the booking can still be saved. Lace scores and coaches the call after it ends.
One system, the whole revenue cycle.
Answer and book the call, assist and score the agents, coach the in-home sale, score and assign the lead, follow up after the sale. Lace covers the contact center call.
Built only for home improvement.
Windows and doors, bath and kitchen, siding, flooring, roofing. The in-home appointment is recorded and coached, where most of the revenue is decided.
When to choose Lace AI
Lace AI
You want every inbound call scored after the fact with custom scorecards and key moments, coaching reviewed once the call has ended, and an AI agent that is new to the product.
When to choose Craft
Craft
You sell windows and doors, baths and kitchens, siding, flooring, or roofing and want a system built only for home improvement that runs the call, the home, and the customer after the sale together: the lead answered and booked, agents assisted live and scored, the in-home appointment coached, and the customer followed up after the sale.
How Craft and Lace AI compare
Both score every inbound call. If you run HVAC, plumbing, or electrical on ServiceTitan, Lace AI is built around that stack; Craft is built only for home improvement.
What the product does
- Craft
- Scores the call and coaches the agent while the caller is still on the line.
- Lace AI
- Scores calls after they happen for ServiceTitan teams in the home service trades.
Call scoring
- Craft
- Comparable: every inbound call scored against custom scorecards.
- Lace AI
- Comparable: every inbound call scored, with custom scorecards and key moments.
Marketing attribution
- Craft
- Revenue tied from the ad spend through the call to the job that was sold.
- Lace AI
- Call and marketing reporting on the calls your team already answered.
Live agent assist
- Craft
- The agent sees the next best thing to say during the call.
- Lace AI
- Not offered. Coaching arrives after the call has ended.
AI voice agent
- Craft
- 24/7 answering and booking on voice, SMS, email, and web chat.
- Lace AI
- An AI agent launched in 2026; ask what it books and on which channels.
The in-home appointment
- Craft
- Recorded and coached in real time, including the mid-appointment checkpoint.
- Lace AI
- Out of scope. The product stops at the phone call.
Revenue cycle covered
- Craft
- The call, the contact center, the in-home sale, and the customer after it.
- Lace AI
- The inbound call and the marketing that drove it.
Vertical focus
- Craft
- Home improvement and roofing only.
- Lace AI
- Home services on ServiceTitan: HVAC, plumbing, and electrical.
Pricing model
- Craft
- Quoted by team size.
- Lace AI
- Not published. Quoted per account.
Best for
- Craft
- Home improvement teams who want coaching while the conversation is still live.
- Lace AI
- ServiceTitan teams in HVAC, plumbing, or electrical who want their calls scored.
Sources: Lace AI website and public materials, July 2026. Contact us for corrections.
FAQs
Lace AI is contact center call scoring and coaching after the call: it scores 100% of inbound calls with custom scorecards and key moments, coaching arrives once the call has ended, and it added an AI agent in 2026. Craft coaches the agent live while the caller is still on the line, and it is built only for home improvement, running the full revenue cycle on one system: AI agents that answer and book the call, live agent assist and QA for contact center agents, in-home recording and coaching, lead scoring and rep assignment, and follow-up with the customer after the sale.
Lace reviews and scores calls after they happen. Craft's Live Assist guides the agent while the caller is still on the line, when the booking can still be saved, and the same conversation record feeds rep assignment and rehash.
Lace AI is quote-based and does not publish pricing. Craft is quoted by team size. Ask both vendors for a written quote on your real call volume.
For home improvement operators, yes. You keep QA on 100% of calls and add live coaching, a 24/7 AI voice agent, in-home recording and coaching, lead scoring with rep assignment, and follow-up built from the appointment. Customers are seeing about a 31% lift in sales.