Most AI CSRs sound robotic and fumble when customers ask unexpected questions. Craft's AI sounds genuinely human, handles objections like your best CSR, and turns more callers into booked jobs. See why home services leaders are switching.
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You invest in an AI CSR to capture more leads—but what happens when a customer asks an unexpected question? Or pushes back on scheduling? Most AI CSRs freeze, give scripted responses, or sound obviously robotic. That's the difference with Craft. Our AI sounds genuinely human, handles objections naturally, navigates edge cases smoothly, and creates the kind of experience that turns first-time callers into customers for life.

Callers can't tell they're talking to AI—and that's why Craft books more jobs
Human-like voice quality
Advanced objection handling
Smooth edge case navigation
20+ Home Services CRM Integrations
Multi-channel (Voice, SMS, Chat, Email)
Per call (predictable costs)
24/7 AI CSR + Speed to Lead
Multi-channel support
Multi-language capabilities
Basic Rehash/Follow-Up
Robotic-sounding voice
Scripted objection responses
Per minute billing
Per minute (costs add up)
24/7 AI CSR + Speed to Lead
Multi-channel (Voice, SMS, Chat, Email)
ServiceTitan Integration
Basic Rehash/Follow-Up
Robotic-sounding voice
Scripted objection responses
Per minute billing
Per minute (costs add up)
| Feature | Craft | Netic AI | Avoca AI |
|---|---|---|---|
24/7 AI CSR | |||
Speed to Lead | |||
Multi-channel (Voice, SMS, Chat, Email) | |||
Human-Like Voice Quality | |||
Advanced Objection Handling | |||
Edge Case Navigation | |||
CRM Integrations | 20+ (ServiceTitan, Housecall Pro, etc.) | Limited | Limited |
Home Services Specific | |||
Pricing Model | Per call | Per minute | Per minute |
Basic Rehash/Follow-Up | |||
In-Home Sales Coaching | |||
Context-Aware Estimate Follow-Up |
Voice Quality: Craft sounds genuinely human with natural speech patterns—Netic and Avoca sound noticeably robotic in comparison
Objection Handling: When customers push back, Craft responds naturally like your best CSR—competitors default to scripted responses that lose bookings
Edge Case Navigation: Unexpected questions don't throw Craft off—it adapts and keeps conversations moving toward a booking
Pricing Model: Craft charges per call while Netic and Avoca charge per minute—Craft scales much more favorably as call volume increases
Robotic Voice Quality
Both Netic and Avoca sound noticeably AI-generated—customers can tell they're not talking to a real person
Weak Objection Handling
When customers push back on scheduling or pricing, both default to scripted responses that lose bookings
Edge Case Failures
Unexpected questions or complex scenarios often cause awkward pauses or irrelevant responses
Per-Minute Pricing
Both charge per minute which adds up quickly during longer customer conversations

Most AI CSRs give themselves away the moment a customer goes off-script. Craft is different. Our AI handles objections naturally, navigates unexpected questions with ease, and creates genuine rapport with callers. The result? Higher booking rates, happier customers, and a reputation that brings them back for life.
Genuinely Human-Sounding Voice
Callers can't tell they're talking to AI—natural speech patterns, realistic pauses, and genuine warmth
Expert Objection Handling
When customers push back on price or timing, Craft responds like your best CSR would—not with scripted deflections
Smooth Edge Case Navigation
Unexpected questions don't throw Craft off—it adapts naturally and keeps the conversation moving toward a booking
Higher Booking Rates
Better conversations mean more callers become booked jobs—and more booked jobs become customers for life
Predictable Per-Call Pricing
No surprise bills. Pay per call, not per minute, so longer conversations don't cost more
20+ Home Services Integrations
ServiceTitan, Housecall Pro, and more—built specifically for your industry
| Feature | Craft | Netic AI / Avoca AI |
|---|---|---|
24/7 AI CSR | ||
Speed to Lead | ||
Multi-channel (Voice, SMS, Chat, Email) | ||
Human-Like Voice Quality | ||
Advanced Objection Handling | ||
Edge Case Navigation | ||
CRM Integrations | 20+ Home Services CRMs | Limited |
Pricing Model | Per call | Per minute |
Basic Rehash/Follow-Up | ||
In-Home Sales Coaching | ||
Context-Aware Estimate Follow-Up |
Join hundreds of home services companies using Craft to book more jobs and close more sales.
Every call where your AI sounds robotic is a potential customer lost. Every fumbled objection is revenue walking out the door. Every awkward pause makes your company look unprofessional. Your competitors are already figuring this out.
Netic and Avoca can answer phones. But answering isn't enough—you need an AI that converts. Craft's human-like voice, natural objection handling, and smooth conversation flow mean more callers become booked jobs. And more booked jobs become customers for life.
Home services companies using Craft see higher booking rates, better customer satisfaction scores, and predictable per-call costs that don't punish you for thorough conversations.
The question isn't whether to use an AI CSR. It's whether you can afford to use one that sounds like a robot.