The Problem
LevelTech was growing fast but inconsistently. Sales performance varied wildly by rep, and Nathan couldn't be everywhere at once. Ridealongs were time-intensive and didn't scale, while lost deals disappeared without any learnings.
Wildly inconsistent performance — sales results varied dramatically by rep
Can't scale ridealongs — manager couldn't be everywhere at once
Ridealongs were time-intensive and didn't scale
Lost deals disappeared without learnings
The Solution
Craft provided AI-powered coaching at scale, giving Nathan the tools to coach every rep in real-time. The platform offers manager visibility into all interactions with automated conversation analysis and continuous improvement cycles.
Real-time coaching for every rep on every appointment
Manager visibility into all interactions
Automated conversation analysis
Continuous improvement cycles
The Results
43.9%
NSLI increase
10x
Coaching efficiency improvement
100%
Team coverage
2 weeks
To full ROI
“
LevelTech
Foundation Repair
“I can't be on every job, I can't be on every appointment. Craft gives us the tools to improve sales and the customer experience. It's really been a gamechanger.”
Nathan Rowton
Founder & Owner, LevelTech
What reps are saying
“Craft helps me remember the customer's why… so I can present the right solution and close them.”
David
Senior Sales Representative, LevelTech
Customer Overview
CompanyLevelTech Foundation Repair
IndustryFoundation Repair & Home Services
SizeGrowing regional business
ChallengeInconsistent sales performance, lack of scalable coaching, and missed learning opportunities from lost deals
Craft products
In-home Sales
Real-time AI Coaching
AboutLevelTech Foundation Repair specializes in foundation repair services, helping homeowners solve structural issues. Founded by Nathan Rowton, the company focuses on providing quality foundation solutions while scaling sales operations efficiently.
