Nathan Rowton
Founder & Owner
43.9% Revenue Increase
"I can't be on every job, I can't be on every appointment. Craft gives us the tools to improve sales and the customer experience.It's really been a gamechanger."
The Results
Revenue per lead+43.9%
Coaching efficiency10x
Team coverage100%
Implementation time
2 weeks to full ROI
The Problem
LevelTech was growing fast but inconsistently. Sales performance varied wildly by rep, and Nathan couldn't be everywhere at once. Ridealongs were time-intensive and didn't scale, while lost deals disappeared without any learnings.
Sales performance varied wildly by rep
Manager couldn't be everywhere at once
Ridealongs were time-intensive and didn't scale
Lost deals disappeared without learnings
The Solution
Craft provided AI-powered coaching at scale, giving Nathan the tools to coach every rep in real-time. The platform offers manager visibility into all interactions with automated conversation analysis and continuous improvement cycles.
Real-time coaching for every rep
Manager visibility into all interactions
Automated conversation analysis
Continuous improvement cycles
The Results
43.9%
Revenue per lead increase
10x
Coaching efficiency improvement
100%
Team coverage
2 weeks
to full ROI
Customer Overview
Company nameLevelTech Foundation Repair
IndustryFoundation Repair & Home Services
Company sizeGrowing regional business
Pain pointInconsistent sales performance, lack of scalable coaching, and missed learning opportunities from lost deals
Craft product used
In-home Sales
Real-time AI Coaching
About the companyLevelTech Foundation Repair specializes in foundation repair services, helping homeowners solve structural issues. Founded by Nathan Rowton, the company focuses on providing quality foundation solutions while scaling their sales operations efficiently.
What Reps Are Saying
Real feedback from the sales team using Craft every day.
"
David
Senior Sales Representative
Real-time AI Assistant
"Craft helps me remember the customer's why…so I can present the right solution and close them."