Rilla Pricing Guide for 2026
The complete breakdown: per-rep costs, contract terms, and what a switch to Craft looks like.
Rilla is a field sales coaching platform that uses AI to analyze in-person sales conversations. While Rilla offers some valuable features, many home service businesses are surprised by the high cost and are looking for more affordable alternatives with better value.
How Much Does Rilla Cost?
Rilla does not publish pricing on its website. The figures below are compiled from buyers who shared quotes with us and from public reviews; confirm current numbers with Rilla.
Reported Rilla Pricing Structure
Base Subscription Cost
Starts at $4,000+ per user per year with required annual contracts
Paid Upfront
Annual subscription paid in full at contract signing, per public reporting
Minimum Commitment
Typically requires a minimum of 5 user licenses
Contract Length
Requires annual contracts with limited flexibility
At publicly reported rates, a typical 10-person home service business would pay roughly $40,000 per year for Rilla.
What's Included in Rilla's Pricing?
Based on customer feedback, Rilla's subscription typically includes:
What's Included
- Field sales coaching for in-home presentations
- AI analysis of sales presentations
- Basic scoring and feedback system
- Simple scorecard customization
- Basic integration with some CRMs
- Mobile app for field teams
What's Not Included
- Call center coaching: field appointments only, no contact center coverage
- Mature real-time coaching: Rilla Live is new and prompt-based; no full mid-appointment conversation
- AI agents: no AI assistance to help win open opportunities in real time
- Complete CRM integration: limited sync capabilities
- Offline mode: none for low-signal jobsites
- Home services features: nothing built specifically for the industry
The alternative: Craft
Craft covers the full customer journey for one platform price: real-time AI coaching for field and contact center teams, plus AI agents that work open estimates alongside your reps.
What you get with Craft
- Real-time AI coaching: Full-conversation live guidance during calls and in-home appointments
- AI agents: AI assistance that helps you win opportunities in real time and works open estimates alongside your reps
- Broader coverage per dollar: Call center coaching, AI agents, and context-aware follow-up included
- No minimum user requirement: Scale as needed, unlike Rilla's 5-user minimum
- Flexible contract options: Quarterly plans available vs. Rilla's annual lock-in
Proof from a former Rilla customer
Brookstone Windows & Doors switched from Rilla to Craft and went live company-wide in December 2025
Brookstone
Windows & Doors
“They're finding it to be almost like a little bit of a mini pump up, which is cool because that's what they need when they're in the field by themselves.”
Amber Hamilton
Sales Success Manager, Brookstone
+20%
Close rate
−22%
Recruiting & training costs
+10%
Net sales per lead issued