Craft vs Rilla

Rilla coaches after the sale is lost. Craft coaches while your rep is still in the home—when it can actually change the outcome.

Close Rates

↑40%

Booking Rate

90%+

Average Ticket

↑17%

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Companies that switched from Rilla to Craft

Why Choose Craft Over Rilla?

Rilla recently added real-time coaching—Craft pioneered it. But that's just the start. Craft also coaches your call center, provides revenue intelligence, and uses context from in-home appointments to close every follow-up opportunity. Rilla only coaches field sales. When 60%+ of your revenue depends on booking rates and rehash, that's a problem.

Feature-by-Feature Comparison

See how Craft stacks up against Rilla across the features that matter most.

Feature	CraftRecommended	Rilla
In-Home Sales Coaching
Real-Time AI Coaching Craft pioneered real-time coaching. Rilla added it recently—we've been perfecting it for years.		Just added
Call Center Coaching Coach your CSRs and booking agents—not just field reps. Rilla doesn't touch your call center.
Context-Aware Estimate Follow-Up Uses what happened at the appointment to close every follow-up opportunity.
Revenue Intelligence Ask any question about your sales data. Get instant answers across your entire business.
Auto-Resume After Phone Calls Rilla stops recording when your rep takes a call. Craft picks right back up.
Processing Speed Why wait? Get coaching feedback the moment the conversation happens.	Instant	10-15 min+
Offline Recording Mode Craft has had reliable offline mode. Rilla recently added it.		Just added
Custom Scorecards
Built Exclusively for Home Services Rilla serves auto repair, retail, real estate. Craft is 100% home services.		Multi-industry
Pricing	Fair & scalable	$4,000+/user/year

Wilson

Heating, Cooling, Plumbing & Electrical

Switched from Rilla • 31.4% revenue increase

"We've used other tools before — techs didn't use them, and we even had a few quit. Craft's real-time AI flipped the script.Techs are hyped. And before we could finish onboarding one team, the others were already asking to go next."

Paul Gryniuk

VP of Sales, Wilson

31.4%

Revenue increase per opportunity

Real-time

AI coaching during calls

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