100+ teams chose Craft over Rilla

Craft and Rilla, side by side.

Rilla

In the home

Records in-home appointments

Craft:

Yes

Rilla:

Yes

Reliable recordingCraft builds a native app for iOS and for Android, the way Apple and Google intend. Rilla runs one shared app on both.

Craft:

Built for each device

Rilla:

One shared app; less reliable

AI sales coaching

Craft:

Yes

Rilla:

Yes

Records with no signalBasements, rural jobs, dead zones.

Craft:

Yes

Rilla:

Yes

Hands-free coachingThe AI calls the rep and talks through the appointment. No app to open, nothing to read.

Craft:

Yes

Rilla:

Yes

RoleplayPractice built from your real appointments.

Craft:

Included

Rilla:

Limited, costs extra

Deep researchAsk questions across every recorded appointment.

Craft:

Included

Rilla:

Limited, costs extra

After the appointment

Automated follow-upTexts and emails the homeowner referencing the conversation.

Craft:

Yes

Rilla:

No

CRM integrations

Craft:

20+ CRMs, custom builds supported

Rilla:

Not published

Open API

Craft:

Every plan

Rilla:

Enterprise only

Production briefs

Craft:

Yes

Rilla:

No

The company

Rep adoptionA tool reps avoid records nothing.

Craft:

Built for adoption

Rilla:

Built for micromanagement

Who it’s built for

Craft:

Home improvement only

Rilla:

Also dentists, medical sales, elder care, etc.

Who they answer toIncentives are everything.

Craft:

Employee owned. We only answer to our customers.

Rilla:

Private investors; $800MM; misaligned incentives

Price

Craft:

We’ll beat your Rilla quote

Rilla:

Typically $2,400 to $3,600 per rep, per year

		Rilla
In the home
Records in-home appointments	Yes	Yes
Reliable recordingCraft builds a native app for iOS and for Android, the way Apple and Google intend. Rilla runs one shared app on both.	Built for each device	One shared app; less reliable
AI sales coaching	Yes	Yes
Records with no signalBasements, rural jobs, dead zones.	Yes	Yes
Hands-free coachingThe AI calls the rep and talks through the appointment. No app to open, nothing to read.	Yes	Yes
RoleplayPractice built from your real appointments.	Included	Limited, costs extra
Deep researchAsk questions across every recorded appointment.	Included	Limited, costs extra
After the appointment
Automated follow-upTexts and emails the homeowner referencing the conversation.	Yes	No
CRM integrations	20+ CRMs, custom builds supported	Not published
Open API	Every plan	Enterprise only
Production briefs	Yes	No
The company
Rep adoptionA tool reps avoid records nothing.	Built for adoption	Built for micromanagement
Who it’s built for	Home improvement only	Also dentists, medical sales, elder care, etc.
Who they answer toIncentives are everything.	Employee owned. We only answer to our customers.	Private investors; $800MM; misaligned incentives
Price	We’ll beat your Rilla quote	Typically $2,400 to $3,600 per rep, per year

Why teams switch to Craft.

1. Reps actually want to use it.

   Rilla focuses on the manager: review more appointments and coach reps "100x" faster.

   We have a fundamentally different approach. Getting reps to adopt the tool is the main risk. We focus our product and onboarding on giving reps a reason to want to use Craft. Help in the moment, while there’s still time to win the sale. Roleplay from your real conversations. Fill out the CRM for you. Follow up with personalized conversations for you.

   Craft saves managers and reps time, and helps reps make more money.

   

   “I personally much prefer it [Craft] to Rilla. Adoption is higher than it has ever been.”

2. AI that takes action.

   Rilla and Craft both help managers coach faster. But finding something to coach is only part of the job.

   After an appointment, Craft can send the follow-up, fill in the CRM, and call the rep to talk through what happened. The follow-up reflects the homeowner’s objections. The coaching call helps the rep figure out what to try next time. Your team has less work to do, not more.

3. Everything is included.

   With Rilla, Roleplay, Rilla Intelligence, and Rilla Live are additional products you have to add on. With Craft they are all included on every plan.

4. One platform across the entire customer journey.

   Rilla focuses on sales coaching. Craft is an ecosystem.

   Many customers work with us because they see the value in having an AI partner across the entire customer journey, from the first call through the follow-up. Some of the other solutions Craft offers are: AI agents for appointment setting, live coaching for contact center agents, rep assignment, and follow-up agents. Each product uses what your customers actually said in the conversation, alongside the notes your reps and agents put in the CRM.

   Other customers choose to work with us just for sales coaching, and that is fine too.

   

   “Overall, we love that Craft is an all-in-one platform instead of having to rely on several separate tools.”