Craft AI Pricing (2026):
Plans, Costs & ROI

Transparent, scalable pricing aligned with value. No hidden fees. No long-term contracts required. Most companies see ROI within 30-60 days.

(929) 309-1787

Our Pricing Philosophy

Craft pricing is built on three principles: fair (you pay for what you use), scalable (pricing works at 5 reps or 500), and aligned with value (we succeed when you succeed).

We don't believe in locking customers into multi-year contracts. We believe in delivering ROI so clear that you want to expand. Express Flooring started with a $12,500 pilot — and scaled to $229,000 ARR because the results spoke for themselves.

No hidden fees
No per-recording charges
No long-term contracts required

Products & Pricing Models

Five products, each priced to match how you use them. Start with one and expand as you see results.

AI Ridealong / Field Sales Coaching

Per recording license (per field rep)

Includes: Unlimited recordings, real-time AI coaching, custom scorecards, transcription, manager dashboard, trend analytics, CRM integration

Call Center Coach & QA

Per recording license (per CSR) — same price as Field

Includes: Unlimited call recording, real-time CSR coaching, booking rate tracking, automated QA, manager dashboard, CRM integration

Speed to Lead

Per location, usage-based

Includes: Instant AI response via SMS, webchat, forms, voice. Google LSA, Meta, Yelp integration. 24/7 coverage. Lead qualification and booking.

AI Voice Agent (AI CSR)

Per location, tiered by call volume

Includes: AI handles inbound calls, books appointments, answers questions. Tiered pricing based on monthly call volume.

Inside Sales AI

Add-on per field recording license

Includes: Context-aware follow-up on unsold estimates, ISR briefs, personalized SMS/email from recording context. Requires AI Ridealong.

The ROI Math

The math behind Craft's ROI is straightforward. Even a small improvement in close rate, multiplied across your team, generates revenue that far exceeds the software cost.

Example: 20 field reps

20 reps x 5 appointments/week = 100 appointments/week

Current close rate: 25% = 25 closed deals/week

With Craft (+5% close rate lift): 30% = 30 closed deals/week

5 extra deals/week x $8,000 avg ticket = $40,000/week in additional revenue

Annual additional revenue: $2,080,000

Even a conservative 3% close rate improvement at a $5,000 average ticket generates over $780,000 in annual incremental revenue.

From $12.5K Pilot to $229K ARR

Express Flooring ($130M revenue, 150+ reps) started with a small pilot to prove ROI. The results were clear: close rates improved from 50% to 56%, NSLI improved by $3,647 per appointment, and rehash performance jumped significantly.

They expanded from a $12,500 pilot to a $229,000 ARR full-platform deployment — not because of a sales pitch, but because the math was undeniable. When every rep follows the proven process, the entire team performs at a higher level.

50% → 56%

Close rate improvement

+$3,647

NSLI per appointment

18x

Contract value growth (pilot → full)

How Craft Compares on Price

PlatformPricingWhat You Get
Rilla$4,000+/user/yearField recording only. No call center, no inside sales, no speed to lead.
Balto~$100/seat/month + usageCall center coaching only. Not home-services specific.
CraftCompetitive per-rep pricingFull platform: field + call center + inside sales + speed to lead + AI CSR.

When you add up the cost of separate tools for field recording, call center QA, lead response, and follow-up, Craft typically delivers more value at a lower total cost of ownership.

No Surprises

No hidden fees

The price we quote is the price you pay. No platform fees, no per-recording charges, no surprise invoices.

No long-term lock-in

Flexible contract terms. We earn your renewal through results, not legal obligations.

Onboarding included

Implementation support, team training, and scorecard setup are included. No professional services fees.

Volume pricing available

Enterprise teams with 50+ reps receive volume discounts. Contact us for a custom quote.

Integrates With Your CRM

We integrate with ServiceTitan, Salesforce, and other leading platforms

ServiceTitan logo
Salesforce logo
i360 logo
AccuLynx logo
Jobber logo
RingCentral logo
HubSpot logo
JobNimbus logo
ServiceTitan logo
Salesforce logo
i360 logo
AccuLynx logo
Jobber logo
RingCentral logo
HubSpot logo
JobNimbus logo

Pricing FAQs

Frequently Asked Questions

Craft AI pricing depends on the products you use and the size of your team. AI Ridealong and Call Center Coach are priced per recording license (per field rep or per CSR). Speed to Lead and AI Voice Agent are priced per location with usage-based components. Inside Sales AI is an add-on per field recording license. Contact us for a custom quote based on your team size and needs.
Craft does not require long-term contracts. We offer flexible terms because we believe our ROI speaks for itself. Most customers start with a pilot and expand based on results.
Craft includes onboarding and implementation support at no additional cost. We want you seeing results as quickly as possible, so we invest in getting your team live and trained.
Rilla charges $4,000+ per user per year for field recording only — no call center coaching, no inside sales, no speed to lead, no AI CSR. Craft offers competitive per-rep pricing with the advantage of covering the entire revenue cycle in one platform. When you factor in the cost of separate tools for call center QA and lead follow-up, Craft typically delivers more value at a lower total cost.
Most companies see measurable ROI within 30-60 days. Express Flooring started with a $12,500 pilot and scaled to $229,000 ARR because the ROI was clear and immediate. The math is straightforward: even a small close rate improvement across your team generates revenue that far exceeds the software cost.
Yes. Most companies start with AI Ridealong (field sales coaching) or Call Center Coach and expand to additional products as they see results. Each product works independently, but the full platform delivers compounding value.
Each recording license includes unlimited recordings, real-time AI coaching, custom scorecards, transcription, manager dashboards, trend analytics, and CRM integration. There are no per-recording fees or usage caps on the recording products.
Yes. Enterprise deployments with larger teams receive volume pricing. Contact us for a custom quote. We structure pricing to align with the value delivered — the more reps you deploy, the more revenue Craft generates for your business.

Get Custom Pricing for Your Team

Every team is different. Tell us about your team size and goals, and we'll build a pricing package that makes the ROI math work for your business.

(929) 309-1787
CRAFT