Inside Sales AI for Home Services:
Close Unsold Estimates

80+ unsold leads per day. Generic follow-up emails. After 14 days, the lead is dead. Craft's Inside Sales AI uses context from the actual in-home appointment to follow up intelligently — not generically.

(929) 309-1787

The Rehash Problem

Every home services company has the same problem: the majority of in-home appointments don't close on the spot. The homeowner says they need to "think about it," "talk to their spouse," or "get another quote."

80+ unsold leads per day at a mid-size company. That is revenue sitting on the table — if you can follow up effectively.

After 14 days, the lead is dead. The window to recover an unsold estimate is narrow. Most companies waste it with generic "just checking in" emails.

Inside sales reps go in blind. They have no idea what happened in the appointment — what the homeowner cared about, what objections came up, or why they didn't buy. So their follow-up is generic and unconvincing.

How Inside Sales AI Works

Craft connects the in-home conversation to the follow-up — so every touchpoint is personalized and relevant.

STEP 1

Field Rep Records

The rep records the in-home appointment with Craft's AI Ridealong. The AI captures everything — objections, interests, concerns, buying signals.

STEP 2

AI Analyzes

When the appointment doesn't close, the AI analyzes the full conversation — identifying why the homeowner didn't buy and what they cared about most.

STEP 3

Personalized Follow-Up

AI generates context-aware follow-up via SMS and email that addresses the homeowner's specific objections and concerns — not generic templates.

STEP 4

ISR Gets Full Context

Your inside sales rep gets a complete brief — what happened, what to address, what to offer. They go into the follow-up call armed with intelligence.

Context-Aware vs. Generic Follow-Up

Generic CRM Drip

"Hi [Name], just checking in on your estimate. Let us know if you have any questions!"

"Don't miss out on your special pricing — this offer expires soon!"

"We'd love to earn your business. Ready to get started?"

Same message to every unsold lead. No context. Low conversion.

Craft Inside Sales AI

"Hi Sarah, I know you mentioned concerns about the timeline for your kitchen remodel — we can actually start 2 weeks earlier than we discussed."

"You asked about the warranty on the quartz countertops — I wanted to share the full coverage details."

"Since budget was a factor, here's a financing option that keeps your monthly payment under what we discussed."

Personalized to what actually happened in the home. Higher conversion.

Inside Sales AI Requires the AI Ridealong

Craft's Inside Sales AI is not a standalone product. It requires the AI Ridealong recording from the in-home appointment. Without the recording, there is no conversation context — and without context, follow-up is just another generic drip sequence.

This is by design. The entire value of inside sales AI comes from knowing what happened in the appointment. If you are using a competitor for field recording, their recording data does not flow into Craft's follow-up engine.

Real Results from Inside Sales AI

Express Flooring deployed Craft's Inside Sales AI to recover revenue from unsold estimates.

+5.2%

Rehash close rate improvement

+36%

Average ticket increase on rehashed deals

80+

Unsold leads per day — now followed up with context

Integrates With Your CRM

We integrate with ServiceTitan, Salesforce, and other leading platforms

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Part of the Full Craft Platform

Inside Sales AI works best when connected to the rest of Craft's revenue platform.

AI Ridealong

Records and coaches field reps — the recording powers Inside Sales AI follow-up.

Call Center Coach & QA

Coach CSRs on booking calls. Ensure qualified leads make it to the appointment.

Speed to Lead

AI responds to inbound leads instantly — so more leads make it into the funnel.

Inside Sales AI FAQs

Frequently Asked Questions

Inside sales AI automates follow-up on unsold estimates using context from the actual in-home appointment. Instead of generic drip emails, the AI knows what objections the homeowner raised, what products they were interested in, and what their specific concerns were — then generates personalized follow-up messaging that addresses those exact points.
Craft's Inside Sales AI connects to the AI Ridealong recording from the in-home appointment. When a rep records an appointment that does not close, the AI analyzes the conversation — identifying objections, interests, and buying signals. It then generates personalized follow-up via SMS and email that addresses the homeowner's specific concerns. Inside sales reps also get a full context brief so they can follow up intelligently.
Rehash is the industry term for following up on unsold estimates — appointments where the homeowner did not buy on the spot. Rehash teams (also called inside sales) contact these homeowners to recover the sale. The challenge is that rehash reps typically have no context about what happened in the appointment, so their follow-up is generic and ineffective.
Without the recording from the in-home appointment, follow-up is generic — the AI has no context about what the homeowner cared about, what objections they raised, or why they did not buy. The ridealong recording gives the AI the full conversation context, enabling personalized follow-up that addresses the homeowner's specific situation. This is why Craft's Inside Sales AI requires the AI Ridealong product.
Express Flooring saw a 5.2% increase in rehash close rate and a 36% increase in average ticket on rehashed deals after implementing Craft's Inside Sales AI. The combination of conversation context and AI-powered follow-up recovers revenue that would otherwise be lost.
A mid-size home services company generates 80+ unsold leads per day. After 14 days from the appointment, the lead is effectively dead. Most companies follow up with generic emails or phone calls that have no context from the original visit — resulting in low conversion rates on rehash.
No. Craft's Inside Sales AI requires the AI Ridealong recording to function. The entire value proposition is context-aware follow-up based on what actually happened in the appointment. Without the recording, follow-up is just another generic drip sequence — no different from what you already have.
CRM follow-up sequences send the same templated messages to every unsold lead regardless of what happened in the appointment. Inside sales AI uses the actual conversation context — objections raised, products discussed, homeowner concerns — to generate personalized follow-up. It is the difference between 'Just checking in on your estimate' and 'I know you mentioned concerns about the timeline for your kitchen remodel — here is how we can accommodate your schedule.'

Stop Losing Revenue on Unsold Estimates

Every unsold appointment is revenue on the table. See how Craft's Inside Sales AI uses conversation context to recover deals your generic follow-up is missing.

(929) 309-1787
CRAFT