Be first to every lead
78% of customers buy from the company that responds first. Craft replies in seconds — text, voice, or web chat — qualifies the homeowner, and books the appointment. 24/7.
You, with Craft
Replied in seconds · qualified · booked same-day
Competitor A
First reply the next morning
Competitor B
One auto-text, then silence
Every lead source. One instant response.
Leads come in at 7 PM from five different places. Craft answers all of them in seconds, on the channel the homeowner used — while your competitors wait for Monday.
Fast is table stakes. Craft can actually sell.
Template blasts get ignored. Craft holds a real conversation — it qualifies the project, answers questions, builds urgency, and books the best slot based on lead score, rep geography, and same-day capacity.
How Craft compares
Most speed-to-lead tools stop at the reply. Craft runs the conversation — and everything after it.
| Craft | Basic AI responders | Manual follow-up | |
|---|---|---|---|
| Instant response, 24/7 | Business hours only | ||
| Responds on voice, text, and email | Every channel | Text only | One channel |
| Holds a real conversation — qualifies, answers, sells | Canned scripts | When staffed | |
| Books the best slot, not the first open one | Lead value, rep geography, same-day capacity | Calendar dump | Manual juggling |
| Scores and routes every lead live | |||
| Context carries to the in-home sale and follow-up | Stops at booking | Lost in notes |
FAQs
Speed to lead is the time between when an inbound lead submits a request and when your team responds. Research shows that 78% of customers buy from the first company to respond. The average home services company takes 47 hours to respond to a lead — by which time the homeowner has already booked with a competitor.
Craft's Speed to Lead uses AI to respond to every inbound lead instantly — within seconds, not hours. It works across SMS, webchat, website forms, and voice. When a lead comes in from Google LSA, Meta, Yelp, or your website, the AI responds immediately, qualifies the lead, and books an appointment on your calendar. It runs 24/7, including nights, weekends, and holidays.
Craft's Speed to Lead handles leads from Google Local Services Ads (LSA), Meta (Facebook/Instagram) ads, Yelp, website forms, and webchat. The AI responds via SMS, webchat, or voice depending on how the lead came in.
Hatch is a lead engagement platform that automates follow-up sequences. Craft's Speed to Lead also responds instantly, but the key difference is that Craft connects speed-to-lead with the rest of the customer journey — CSR coaching on the booking call, AI coaching during the in-home appointment, and context-aware follow-up on unsold estimates. Hatch stops at the booking. Craft covers lead to close.
Craft's Speed to Lead is priced per location with usage-based pricing. There are no per-message fees or hidden charges. Most companies see ROI within the first month based on incremental bookings from leads that would have gone cold.
The best-performing home services companies respond to inbound leads within 5 minutes. However, responding within 60 seconds dramatically increases booking rates. With AI-powered speed to lead, response times drop to seconds — not minutes — giving you a significant competitive advantage.
No. Speed to Lead handles the initial response and qualification — ensuring no lead goes unanswered. It books appointments that your CSRs and field reps then handle. Think of it as a 24/7 first responder that ensures every lead gets instant attention, while your team focuses on higher-value conversations.
Yes — that is one of its biggest advantages. Most home services leads come in during evenings and weekends when your office is closed. Speed to Lead responds instantly 24/7, including nights, weekends, and holidays. No more leads going cold overnight.