Speed to Lead for Home Services:
Respond in Seconds, Not Hours

78% of customers buy from the first company to respond. Your average response time? 47 hours. Craft's Speed to Lead AI responds to every inbound lead instantly — via SMS, webchat, forms, and voice — 24/7.

(929) 309-1787

The Problem: Leads Go Cold While You Sleep

47 hours — the average lead response time in home services. By the time your CSR calls back on Monday morning, the homeowner has already booked with the competitor who responded Saturday night.

78% of customers buy from the first company to respond. Speed is not a nice-to-have — it is the single biggest factor in whether a lead becomes a customer or a competitor's customer.

After-hours leads are the majority. Most homeowners search for services evenings and weekends. If your office closes at 5 PM, you are losing leads during your highest-volume hours.

The Solution: AI Responds in Seconds

Craft's Speed to Lead AI responds to every inbound lead instantly — qualifying, engaging, and booking appointments automatically.

STEP 1

Lead Comes In

Homeowner submits a request via Google LSA, Meta ad, Yelp, your website form, or webchat.

STEP 2

AI Responds Instantly

Within seconds, the AI sends a personalized response via SMS, webchat, or voice — matching the channel the lead used.

STEP 3

Qualifies the Lead

The AI asks qualifying questions — service needed, timeline, location, budget — and filters out non-qualified requests.

STEP 4

Books the Appointment

Qualified leads are booked directly onto your calendar. Your team wakes up to confirmed appointments.

Every Channel, One Platform

Google LSA

Local Services Ads leads responded to instantly

Meta Ads

Facebook and Instagram lead form responses

Yelp

Yelp lead requests handled automatically

Website Forms

Contact and estimate request forms

Webchat

Live website chat with AI qualification

Voice

AI handles inbound calls when your team is unavailable

Speed to Lead vs. Hatch

Hatch is a solid lead engagement tool. But it stops at the booking. Craft covers the entire customer journey — from the first lead response through the in-home presentation to estimate follow-up.

CapabilityHatchCraft
Instant lead responseYesYes
Multi-channel (SMS, webchat, voice)SMS + emailSMS, webchat, forms, voice
CSR coaching on booking callNoYes — Call Center Coach
In-home sales coachingNoYes — AI Ridealong
Unsold estimate follow-upGeneric sequencesContext-aware from recording
Full revenue cycle visibilityLead stage onlyLead → book → present → close

The Numbers Behind Speed to Lead

78%

of customers buy from the first company to respond

47 hrs

average lead response time in home services

24/7

Craft responds instantly — nights, weekends, holidays

Integrates With Your CRM

We integrate with ServiceTitan, Salesforce, and other leading platforms

ServiceTitan logo
Salesforce logo
i360 logo
AccuLynx logo
Jobber logo
RingCentral logo
HubSpot logo
JobNimbus logo
ServiceTitan logo
Salesforce logo
i360 logo
AccuLynx logo
Jobber logo
RingCentral logo
HubSpot logo
JobNimbus logo

Speed to Lead Is Just Stage One

Booking the lead is only the beginning. Craft covers the entire customer journey — from first response to closed deal.

Call Center Coach & QA

Ensure your CSRs book at high rates with AI coaching on every call.

AI Ridealong

Coach field reps in real-time during the in-home presentation.

Inside Sales AI

Follow up on unsold estimates using context from the actual appointment.

Speed to Lead FAQs

Frequently Asked Questions

Speed to lead is the time between when an inbound lead submits a request and when your team responds. Research shows that 78% of customers buy from the first company to respond. The average home services company takes 47 hours to respond to a lead — by which time the homeowner has already booked with a competitor.
Craft's Speed to Lead uses AI to respond to every inbound lead instantly — within seconds, not hours. It works across SMS, webchat, website forms, and voice. When a lead comes in from Google LSA, Meta, Yelp, or your website, the AI responds immediately, qualifies the lead, and books an appointment on your calendar. It runs 24/7, including nights, weekends, and holidays.
Craft's Speed to Lead handles leads from Google Local Services Ads (LSA), Meta (Facebook/Instagram) ads, Yelp, website forms, and webchat. The AI responds via SMS, webchat, or voice depending on how the lead came in.
Hatch is a lead engagement platform that automates follow-up sequences. Craft's Speed to Lead also responds instantly, but the key difference is that Craft connects speed-to-lead with the rest of the customer journey — CSR coaching on the booking call, AI coaching during the in-home appointment, and context-aware follow-up on unsold estimates. Hatch stops at the booking. Craft covers lead to close.
Craft's Speed to Lead is priced per location with usage-based pricing. There are no per-message fees or hidden charges. Most companies see ROI within the first month based on incremental bookings from leads that would have gone cold.
The best-performing home services companies respond to inbound leads within 5 minutes. However, responding within 60 seconds dramatically increases booking rates. With AI-powered speed to lead, response times drop to seconds — not minutes — giving you a significant competitive advantage.
No. Speed to Lead handles the initial response and qualification — ensuring no lead goes unanswered. It books appointments that your CSRs and field reps then handle. Think of it as a 24/7 first responder that ensures every lead gets instant attention, while your team focuses on higher-value conversations.
Yes — that is one of its biggest advantages. Most home services leads come in during evenings and weekends when your office is closed. Speed to Lead responds instantly 24/7, including nights, weekends, and holidays. No more leads going cold overnight.

Stop Losing Leads to Slow Response

Every minute you wait, someone else books the job. See how Craft's Speed to Lead responds to every inbound lead in seconds — 24/7, automatically.

(929) 309-1787
CRAFT