/Handy Bros

HANDY BROS

replaced their entire AI stack with one strategic partner

A growing HVAC company scaling from 62 to 130 employees chose Craft to consolidate their fragmented tech stack into a single platform — from AI voice agents to field sales coaching to revenue recovery.

5 productson one platform

62 → 130employees during rollout

1 partnerreplaced multiple vendors

The Problem: A Fragmented Tech Stack That Couldn't Scale

Handy Bros was growing fast — scaling from 62 to 130 employees — but their technology wasn't keeping up. They were cobbling together multiple AI vendors for different parts of their operation, and the cracks were showing.

Multiple disconnected tools — separate vendors for contact center AI, field coaching, and follow-ups with no shared data between them

Slow, unresponsive support — previous AI vendor failed due to poor support, simple changes required engineering coordination on their end

Limited customization — couldn't tailor the AI to their specific HVAC workflows without jumping through hoops

Hard deadline — existing contract was ending, needed to make a decision fast while scaling rapidly

The Decision: Partnership Over Vendor Relationship

When Handy Bros evaluated their options, it wasn't about features on a comparison sheet. They were looking for a 5+ year strategic partner — someone who understood their business, could scale with them, and would be there when things got hard.

Dedicated engineering support

A dedicated technical contact who understands both HVAC and software — not a generic support queue

Superior AI performance

Craft's AI outperformed their previous systems — better call handling, better coaching, better follow-ups

One platform, not five

Consolidated contact center AI, speed to lead, field coaching, estimate follow-up, and QA into a single system

Highly responsive

Night-and-day difference from previous vendors — issues get resolved fast, not weeks later

Philosophy alignment

Craft's bootstrap approach resonated with Handy Bros' culture — a team that builds with urgency and cares about outcomes

The Platform: Five Products, One Partner

Handy Bros deployed Craft across their entire operation — from the first customer call to the final follow-up. Every touchpoint now runs through a single, unified platform.

AI CSR

AI voice agents handle inbound calls, book appointments, and never miss a lead — 24/7

Speed to Lead

Instant outbound follow-up on every web lead before competitors can respond

AI Ridealongs

Real-time coaching for field sales reps during every appointment

Estimate Follow-Up

AI-powered personalized follow-ups on every unsold estimate

CSR Coach & QA

Automated quality assurance and coaching for every customer service call — every rep gets better, every call gets scored

The Result: One Platform, Total Coverage

Handy Bros went from juggling multiple disconnected vendors to running their entire customer journey through Craft. Every call, every appointment, every follow-up — one platform, one team, one partner.

5 → 1

Vendors consolidated into one platform

Team size during rollout

Full stack

Contact center to field sales to follow-up

“

Handy Bros

Home Comfort

“We use Craft for everything from AI voice agents in our contact center to coaching our field sales team. The technology performs better than our previous systems, but the real difference is the partnership. They are highly responsive and genuinely committed to our success. Craft isn't just a tool; they are a strategic partner helping us scale our entire operation.”

Kaleena Cryderman

Vice President of Operations, Handy Bros Home Comfort

Customer Overview

CompanyHandy Bros Home Comfort

IndustryHVAC & Home Comfort

Size130+ employees, scaling rapidly

ChallengeFragmented AI tech stack across multiple vendors, slow support, limited customization, and no unified data across contact center, field sales, and follow-up

Craft products