Overview of Vertex Service Partners
Alpine Investors launched Vertex Service Partners (VSP) in 2023 as a residential home-improvement services platform focused on roofing and exterior services across the United States.
Vertex’s business model centers on acquiring well-established regional home-services companies and providing them with resources — marketing, operational support, data systems, talent acquisition, and scale benefits — while allowing those companies to continue operating under their own brand names.
The Founding Four: Platform Launch Acquisitions (2023)
Vertex launched in July 2023 with four founding partner companies, establishing a multi-regional presence from day one:
1. Cherry Roofing & Siding
Location: Pennsylvania and New Jersey
Founded: 1975
Services: Roofing, siding, and home improvement services
Significance: With nearly 50 years of experience, Cherry Roofing & Siding brought established operations in the Mid-Atlantic region and a strong reputation for quality home improvement services.
2. McHale Roofing
Location: Central Florida
Experience: Nearly two decades in the local residential roofing industry
Services: Residential roofing
Strategic Value: McHale Roofing established Vertex's presence in the critical Florida market, known for high roofing demand due to weather conditions and population growth.
3. Rogers Roofing
Location: Hammond, Indiana (Northwest Indiana)
Founded: Over 50 years of operation
Services: Roof repair, replacement, siding, gutters, and windows
Transaction Details: The sale closed on April 7, 2023, though it wasn't publicly announced until August 2023. Generational Equity represented Rogers Roofing on the sell-side. Rogers Roofing is a top installer of CertainTeed roofing products and holds the highest certification with Malarkey Roofing Products.
4. Victors Home Solutions
Location: Metro Detroit area, Michigan
Founded: 2008
Services: Roof replacement and remodeling services
Community Impact: Victors Home Solutions was recognized as the 2023 Corporate Sponsor of the Year by Habitat for Humanity Detroit, demonstrating the type of community-engaged companies Vertex seeks to partner with.
Rapid Expansion: Additional Acquisitions
5. Kairos Roofing
Location: South Florida
Acquisition Date: November 8, 2023
Founder: Zachary Wallick (third-generation roofer with 15+ years of experience)
Services: Roof repair, replacement, leak detection, hurricane strap installation, insulation, ventilation, maintenance programs, and custom sheet metal fabrication
Notable: At the time of this acquisition, Vertex announced it had completed six acquisitions in the previous two months, bringing its total to 11 companies. XLCS Partners advised Vertex on this transaction.
6. King Quality Construction
Location: Long Island, New York (Nassau County, Suffolk County, Bohemia)
Founded: 1992
Founder: Jeff Brett
Services: Roofing, siding, and windows
Partnership Year: 2023
Performance After Vertex: King Quality reported 50% year-over-year growth in January following the partnership, with lead production doubling due to improved marketing strategies and advertising spend optimization.
7. Eustis Roofing
Location: Central Florida (Tavares, FL)
Founded: 1959
Services: Residential roofing, apartment complex roofing, roof cleaning, commercial roofing, and new construction roofing
Growth: After partnering with Vertex, Eustis Roofing expanded to three new Central Florida locations
8. Findlay Roofing
Location: Georgia
Services: Residential roofing services
Experience: Over 30 years serving Georgia
Performance: After joining Vertex, Findlay Roofing achieved a 2.5x increase in brand search volume, demonstrating the platform's marketing capabilities
Vertex's Acquisition Strategy and Geographic Footprint
As of late 2023, Vertex had operations spanning three major regions:
- Northeast: Cherry Roofing & Siding, King Quality Construction
- Southeast: McHale Roofing, Kairos Roofing, Eustis Roofing, Findlay Roofing
- Midwest: Rogers Roofing, Victors Home Solutions
Industry analysis from AXIA Advisors indicates that Vertex Service Partners has over 20 portfolio companies and is actively pursuing strategic regional acquisitions. This positions Vertex as a similar sized player compared to Infinity Home Services (26 brands) and Omnia Exterior Solutions (12 brands).
What Makes Vertex Different from Other Home Services Platforms?
Unlike broader home services consolidators such as Wrench Group or platforms built by entrepreneurs like Tommy Mello, Vertex maintains a laser focus on roofing and exterior services. The company operates with four core principles:
- Contractor of Choice: Building customer experiences "50x better than the competition"
- Employer of Choice: Creating compelling career opportunities through training programs and five dedicated regional training centers
- Partner of Choice: Providing founders with flexible go-forward involvement options
- Growth Mindset: Continuous improvement and best practice sharing
Similar to the operational excellence principles practiced by leaders like John Wilson of Wilson Companies, Vertex emphasizes preserving founder legacies while providing enterprise resources for scale.
The Alpine Investors Approach
Alpine Investors employs a "PeopleFirst" strategy that distinguishes their platforms from typical private equity roll-ups. This approach includes:
- Talent Program: Bringing in leadership when needed post-transaction
- Operational Autonomy: Acquired companies maintain their brand identity and local decision-making
- Resource Sharing: Access to technology, talent acquisition, marketing, data science, and purchasing power
- Sales Academy: An intensive 3-week training program with daily assignments that correlates with industry-leading sales performance
Financial advisors involved in Vertex's formation included D.A. Davidson, Fourth Ridge, and Three Sixty Seven Advisors, indicating sophisticated transaction structuring from the platform's inception.
Sales and Marketing Support for Acquired Companies
One of Vertex's key value propositions is its sales enablement infrastructure, which has shown measurable results:
- King Quality Construction: 50% YOY growth and doubled lead production
- Findlay Roofing: 2.5x increase in brand search
- Eustis Roofing: Geographic expansion with three new locations
The platform provides both traditional and digital marketing support through in-house experts and best-in-class agency partnerships. For companies looking to improve their sales performance, understanding AI-powered in-home sales coaching and modern HVAC in-home sales coaching techniques in 2025 can provide additional competitive advantages.
Industry Context: The Private Equity Roofing Consolidation Trend
Vertex's rapid acquisition pace reflects broader industry trends. Private equity firms are aggressively consolidating the fragmented residential roofing market, with platforms paying 5-9x EBITDA for quality roofing businesses. This consolidation mirrors patterns seen with other home services entrepreneurs like the Hoffman Brothers and Chris Hoffmann.
Key industry drivers include:
- Fragmented Market: Thousands of independent roofing contractors create acquisition opportunities
- Recurring Revenue: Roof replacement cycles and maintenance services provide predictable revenue
- Technology Adoption: Platforms can leverage technology investments across multiple locations
- Skilled Labor Shortage: Larger platforms can better attract and retain skilled workers
What This Means for Roofing Company Owners
For roofing company owners considering a sale or partnership, Vertex represents an option focused specifically on their industry. The platform emphasizes:
- Legacy Preservation: Companies continue operating under existing brands
- Founder Flexibility: Various go-forward involvement options
- Community Investment: Partners like Victors Home Solutions and King Quality maintain strong community ties
- Professional Development: Access to training programs and career advancement opportunities for employees
Vertex actively seeks partnerships with established roofing and home improvement companies that share their values around customer and employee experience. Interested founders can contact the company at partnerships@vertexservicepartners.com.
The Road Ahead for Vertex Service Partners
With $734 million in funding and aggressive acquisition targets, Vertex Service Partners is positioned for continued growth in the residential roofing consolidation space. The platform's focus on operational excellence, employee development, and founder-friendly partnerships differentiates it in an increasingly crowded market.
As the home services industry continues consolidating under both private equity platforms and entrepreneur-led groups like those run by Jack Carr of Jackquisitions, established roofing companies have more exit and growth partnership options than ever before.
For roofing business owners, understanding the landscape of acquirers—from focused platforms like Vertex to broader home services consolidators—has become essential strategic knowledge in 2025's rapidly evolving market.