Rilla only coaches field sales. But your call center books 60% of your revenue, and inside sales recovers 30% of unsold estimates. Why pay $20K+ for a tool that ignores 90% of your customer touchpoints?
Opens ChatGPT in a new tab to help you decide
Teams pay premium prices for field sales coaching—then watch their call center and inside sales teams operate blind without AI support.
No call center coaching—only field sales
$4,000+/user/year pricing
10-15 min processing delay
5-user minimum, annual contracts
Multi-industry, not home services focused
Coach your entire revenue team—call center, field sales, and inside sales—without paying $4,000 per user.
Complete revenue coverage. Real-time coaching. Built for home services.
The only platform that coaches your entire revenue team—from the first call center interaction to field sales close to unsold estimate recovery. Teams see 40% higher close rates and 90%+ booking rates with real-time AI guidance at every customer touchpoint.
Strengths
Limitations
Established field sales platform with premium pricing.
Rilla pioneered virtual ride-alongs for field sales and offers solid post-call analytics. Best for large teams that only need field sales coaching and have budget for $20K+ annual minimums.
Strengths
Limitations

Heating, Cooling, Plumbing & Electrical
"We've used other tools before — techs didn't use them, and we even had a few quit. Craft's real-time AI flipped the script.Techs are hyped. And before we could finish onboarding one team, the others were already asking to go next."
Paul Gryniuk
VP of Sales, Wilson
31.4%
Revenue increase per opportunity
Real-time
AI coaching during calls
The features that matter most for home services businesses.
| Feature | Craft | Rilla |
|---|---|---|
| Real-Time Coaching | New | |
| Call Center Coaching | ||
| Field Sales Coaching | ||
| Estimate Follow-Up AI | ||
| Revenue Intelligence | ||
| Processing Speed | Instant | 10-15 min |
| Home Services Focus | 100% | Partial |
| Pricing | Fair | $4K+/user |
Stop paying premium prices for partial coverage. See how Craft delivers complete revenue team coaching with real-time AI guidance—at better value.