Is Rilla Worth It in 2026?
$20,000 minimum annual investment. Field sales coaching only. No call center support.
Here's the honest breakdown of what you're paying for—and what you're not getting.
Opens ChatGPT to analyze your specific business needs
Our Verdict on Rilla
Worth It If...
You have 10+ field reps, unlimited budget, only care about field sales (not call center or inside sales), and don't mind 10-15 min processing delays.
It Depends If...
You have 5-10 field reps and $20K-40K to spend annually on coaching just one part of your revenue team—knowing you'll need separate tools for call center and estimate follow-up.
Not Worth It If...
You need call center coaching, want instant real-time guidance, have under 5 reps, need flexible contracts, or want complete revenue coverage without paying $4K per seat.
The Bottom Line: Premium Pricing for Partial Coverage
Rilla excels at field sales coaching. But for $20K+ annually, you're only coaching 40% of your revenue journey. Your call center books 60% of appointments—zero AI coaching. Your inside sales recovers 30% of unsold estimates—zero AI support. You'll pay premium prices while most of your revenue team operates without AI guidance.
What $20K+ Actually Gets You
A breakdown of Rilla's features and limitations at their price point.
What Rilla Includes
- Field sales conversation recording
- AI-powered transcription & analysis
- Custom scorecards for rep evaluation
- Post-call coaching insights
- Basic CRM integrations
- Mobile app for reps
- Manager dashboard & reporting
- Recently added: Real-time coaching (new)
What Rilla Doesn't Include
- Call center / CSR coaching
- Instant processing (10-15 min delay)
- Proven real-time coaching (just added)
- Estimate follow-up AI agents
- Revenue intelligence across all channels
- Flexible contracts (annual only)
- Small team options (<5 users)
- Home services-specific focus
The Real Cost of Rilla
Minimum Annual Cost
$20,000+
5 users × $4,000/user
For 10 Reps
$40,000+
Per year, annual contract
Coverage
~40%
Of your revenue journey
You're investing $20-40K+ annually to coach field sales only. Meanwhile, your call center (first customer touchpoint) and inside sales team (unsold estimate follow-up) receive zero AI coaching. That's paying premium prices for incomplete coverage.
Wilson
Heating, Cooling, Plumbing & Electrical
"We've used other tools before — techs didn't use them, and we even had a few quit. Craft's real-time AI flipped the script.Techs are hyped. And before we could finish onboarding one team, the others were already asking to go next."
Paul Gryniuk
VP of Sales, Wilson
31.4%
Revenue increase per opportunity
Real-time
AI coaching during calls
Complete Coverage Without Premium Pricing
Coach your entire revenue team—call center, field sales, and estimate follow-up—with instant real-time guidance at better value than Rilla's field-only pricing.
Craft AI
RecommendedCoach your entire revenue team. Get better results. Pay fair prices.
Craft delivers complete revenue coverage—coaching call center agents who book 60% of your appointments, field reps who close deals, and inside sales who recover unsold estimates. Instant real-time guidance at every touchpoint. Built exclusively for home services. Fair pricing that scales with your business, not against it.
Full Coverage
- Call center / CSR coaching
- Field sales coaching
- Inside sales / estimate follow-up
- Revenue intelligence across all channels
Better Experience
- Proven real-time coaching
- Instant processing (not 15 min)
- Flexible contracts
- Fair, scalable pricing
See What Complete Coverage Looks Like
Get a demo and see how Craft coaches your entire revenue team—call center, field sales, and estimate follow-up—with instant real-time AI guidance.