Craft vs Avoca AI
Why home services companies choose Craft over Avoca AI
Avoca AI is a call center platform. Craft is an AI growth platform for home services that covers your entire customer journey with context flowing from call to appointment to follow-up.
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Top Home Services Companies Trust Craft
Why companies choose Craft.
Full Customer Journey
Context flows from call to in-home to follow-up. Avoca stops at the phone.
Dedicated Support
An AI engineer assigned to your account. Avoca gives you templates.
Built for Home Services
Craft only serves home services—HVAC, plumbing, electrical, roofing. We understand your terminology, workflows, and sales cycles.
Craft vs. Avoca
See Craft in action
Book a demo to see how Craft covers your entire customer journey.
Frequently Asked Questions
Craft covers your entire customer journey. Avoca AI is a call center platform. Craft is an AI growth platform that extends through in-home sales and follow-up.
What sets Craft apart:
- Full customer journey: Call center + in-home sales + follow-up with context flowing between touchpoints
- Dedicated AI engineer: Assigned to your account, not generic support
- In-home context: Tech knows call details, follow-ups know in-home details
- Built for home services: Exclusively focused on HVAC, plumbing, electrical, roofing
Avoca stops at the phone. Craft covers the moments that drive revenue.
Yes. Craft's AI growth platform is trusted by $100M+ home services enterprises to manage AI agents, sales coaching, and revenue intelligence at scale.
Craft is purpose-built for complex home services operations. Multi-location rollout, enterprise location analytics, customizable AI agents per region, dedicated AI engineering support, and an intelligent context layer that sits on top of your CRM.
Enterprise capabilities:
- Multi-location infrastructure for 50+ locations
- Regional customization (local terminology, pricing, workflows)
- Context layer syncing data across your CRM and all touchpoints
- Dedicated AI engineer per account
- Unified analytics across locations and touchpoints
Avoca struggles past 20 locations. Craft was built for enterprise scale from day one.
Craft uses per-call pricing that scales predictably. Avoca charges per-minute, which creates unpredictable costs as you scale.
Craft
- • Per-call pricing
- • Predictable as you scale
- • No penalty for longer calls
- • Dedicated engineer included
- • In-home context included
Avoca AI
- • Per-minute billing
- • Costs fluctuate unpredictably
- • Penalizes thorough conversations
- • Generic support only
- • No in-home capabilities
For scaling companies: Per-call pricing means your unit economics stay consistent as call volume grows.
Your AI engineer becomes an extension of your team—learning your business, customizing AI agents, and continuously optimizing.
What your engineer handles:
- Regional customization: Teaches AI local terminology ("heater" in TX, "furnace" in NY)
- Brand alignment: Matches your voice, tone, and communication style
- Workflow design: Builds AI agents around your specific operations
- Continuous optimization: Adjusts based on seasonality, results, and business changes
Avoca provides reactive support tickets. Craft provides proactive partnership.