2026Craft vs Avoca AI

The call center is one step. The sale runs through the living room.

Avoca AI is a voice agent for the trades that answers and books the call for ServiceTitan-centered contact centers.

Craft is built only for home improvement and runs the full revenue cycle on one system: the call, the in-home sale, and the customer after the sale.

Craft
Avoca AI

The verdict

Avoca AI is the deeper fit if ServiceTitan is your system of record. Craft is built only for home improvement and runs the whole revenue cycle on one system, from the call to the in-home sale.

Why teams choose Craft over Avoca AI.

Answering the call is where the work starts. Craft gives your team one system to book, coach, and close.

  • One system, the whole revenue cycle.

    Answer and book the call, assist and score the agents, coach the in-home sale, score and assign the lead, follow up after the sale. Avoca ends at the booked call.

  • Built only for home improvement.

    Windows and doors, bath and kitchen, siding, flooring, roofing. Avoca centers on ServiceTitan contact centers in the trades.

  • Coaches the humans, too.

    Live agent assist and QA on 100% of agent calls, plus real-time coaching in the home, with a dedicated AI engineer on your account.

When to choose Avoca AI

Avoca AI

You run a ServiceTitan-centered contact center in the trades and want a well-funded voice agent that answers, qualifies, and books around the clock, with the rest of the sale handled by your own team.

When to choose Craft

Craft

You sell windows and doors, baths and kitchens, siding, flooring, or roofing and want a system built only for home improvement that runs the call, the home, and the customer after the sale together: the lead answered and booked, agents assisted and scored, the in-home appointment coached, and the customer followed up after the sale.

How Craft and Avoca AI compare

Both answer every call around the clock, and Avoca AI is the deeper fit if ServiceTitan is your system of record. This is where they overlap, and where the difference changes what you get.

  • How the agent is built

    Craft
    A forward-deployed engineer builds and tunes it on your own call recordings.
    Avoca AI
    Configured for ServiceTitan contact centers, with the trades' call patterns built in.

  • Answering and booking

    Craft
    24/7 across voice, SMS, and email, under 30 seconds to the lead.
    Avoca AI
    Comparable: 24/7 voice, plus SMS, email, and chat agents.

  • CRM coverage

    Craft
    20+ home improvement CRMs, booked and written back during the call.
    Avoca AI
    Deep on ServiceTitan, which is the point if that is your system of record.

  • Reviewing your agents' calls

    Craft
    Live assist while the call is happening, plus QA scoring on every agent call.
    Avoca AI
    Call analytics after the call, without live assist during it.

  • The in-home appointment

    Craft
    Recorded and coached in real time, including the mid-appointment checkpoint.
    Avoca AI
    Out of scope. The work ends when the appointment is booked.

  • Lead scoring and rep assignment

    Craft
    Every lead scored and routed to the rep most likely to close it.
    Avoca AI
    Not offered publicly. Booked leads are handed back to your team.

  • Revenue cycle covered

    Craft
    The call, the contact center, the in-home sale, and the customer after it.
    Avoca AI
    The call, from ring to booked job.

  • Vertical focus

    Craft
    Home improvement and roofing only.
    Avoca AI
    The trades, centered on ServiceTitan.

  • Pricing model

    Craft
    Starts at $999 per month, usage-based.
    Avoca AI
    Per-minute billing. Rates not published.

  • Best for

    Craft
    Home improvement teams who want one system from the first call to the signed job.
    Avoca AI
    ServiceTitan shops that want their phones answered around the clock.

Sources: Avoca AI website and public materials, July 2026. Contact us for corrections.

FAQs

Avoca AI is a voice agent for the trades: a 24/7 AI agent with multi-channel support, speed to lead, and a ServiceTitan integration that answers and books the call. Its work ends when the call is booked. Craft is built only for home improvement and runs the full revenue cycle on one system: AI agents that answer and book the call, live agent assist and QA for contact center agents, in-home recording and coaching, lead scoring and rep assignment, and follow-up with the customer after the sale.

Avoca is strong, well-funded contact center AI, especially for ServiceTitan-centered operations in the mechanical trades. Craft is built only for home improvement: windows and doors, bath and kitchen, siding, flooring, and roofing. A roofing customer closed $2.1M in revenue in its first 90 days on the agent.

Avoca AI bills per minute and does not publish its rates. Craft starts at $999 per month, usage-based. Ask both vendors for a written quote on your real call volume, and have each one demo booking and writeback in your own CRM.

For home improvement operators, yes. You keep 24/7 answering and booking and add agent QA and live coaching, in-home recording and coaching, lead scoring with rep assignment, and follow-up built from the appointment. Test any voice agent you evaluate on real calls before you decide.

See a lead worked past the call.

A 30-minute walkthrough, run on your own call flows.

CRAFT