2026Craft vs Netic AI
A voice agent for every industry, or a system that knows yours.
Netic AI is a voice agent for contact centers across many industries that answers and books the call.
Craft is built only for home improvement and runs the full revenue cycle on one system: the call, the in-home sale, and the customer after the sale.
Why teams choose Craft over Netic AI.
Answering the call is where the work starts. Craft gives your team one system to book, coach, and close.
One system, the whole revenue cycle.
Answer and book the call, assist and score the agents, coach the in-home sale, score and assign the lead, follow up after the sale. Netic ends at the booked call.
Built only for home improvement.
Windows and doors, bath and kitchen, siding, flooring, roofing. Netic serves many industries, from automotive to hospitality.
Coaches the humans, too.
Live agent assist and QA on 100% of agent calls, plus real-time coaching in the home, with a dedicated AI engineer on your account.
When to choose Netic AI
Netic AI
You run a contact center outside home improvement, across automotive, healthcare, hospitality, or several industries at once, and want a voice agent that answers inbound calls and runs outbound campaigns around the clock, with the rest of the sale handled by your own team.
When to choose Craft
Craft
You sell windows and doors, baths and kitchens, siding, flooring, or roofing and want a system built only for home improvement that runs the call, the home, and the customer after the sale together: the lead answered and booked, agents assisted and scored, the in-home appointment coached, and the customer followed up after the sale.
How Craft and Netic AI compare
Both answer around the clock and both run outbound campaigns, and Netic AI is the broader choice if you operate across unrelated industries. This is where they overlap, and where the difference changes what you get.
How the agent is built
- Craft
- A forward-deployed engineer builds and tunes it on your own call recordings.
- Netic AI
- Configured for contact centers across many industries.
Answering and booking
- Craft
- 24/7 across voice, SMS, and email, under 30 seconds to the lead.
- Netic AI
- Comparable: 24/7 answering and booking, plus outbound calling campaigns.
CRM coverage
- Craft
- 20+ home improvement CRMs, booked and written back during the call.
- Netic AI
- Not published. Ask which of your systems it writes to.
Unsold estimates
- Craft
- Follow-up by email, text, and voice, written from what was said in the home.
- Netic AI
- Cultivate campaigns that call dormant and unsold leads back.
Your human agents
- Craft
- Live assist while the caller is on the line, and QA on every agent call.
- Netic AI
- Not offered publicly. The AI agents take calls rather than coach your team.
The in-home appointment
- Craft
- Recorded and coached in real time, including the mid-appointment checkpoint.
- Netic AI
- Out of scope. The work ends when the appointment is booked.
Revenue cycle covered
- Craft
- The call, the contact center, the in-home sale, and the customer after it.
- Netic AI
- The call, inbound and outbound.
Vertical focus
- Craft
- Home improvement and roofing only.
- Netic AI
- Many industries, including automotive, healthcare, and hospitality.
Pricing model
- Craft
- Starts at $999 per month, usage-based.
- Netic AI
- Per-minute billing. Rates not published.
Best for
- Craft
- Home improvement teams who want one system from the first call to the signed job.
- Netic AI
- Multi-industry operators who want one voice agent across very different businesses.
Sources: Netic AI website and public materials, July 2026. Contact us for corrections.
FAQs
Netic AI is a voice agent for contact centers across many industries: a 24/7 AI agent, outbound campaigns, multi-language support, and Cultivate campaigns for follow-up. Its work ends when the call is booked. Craft is built only for home improvement and runs the full revenue cycle on one system: AI agents that answer and book the call, live agent assist and QA for contact center agents, in-home recording and coaching, lead scoring and rep assignment, and follow-up with the customer after the sale.
Netic is credible, well-funded contact center AI, and home improvement is one of many industries it serves alongside automotive, healthcare, and hospitality. Craft is built only for home improvement: windows and doors, bath and kitchen, siding, flooring, and roofing. A roofing customer closed $2.1M in revenue in its first 90 days on the agent.
Netic AI bills per minute and does not publish its rates. Craft starts at $999 per month, usage-based. Ask both vendors for a written quote on your real call volume.
For home improvement operators, yes. You keep 24/7 answering, booking, and outbound, then add agent QA and live coaching, in-home recording and coaching, lead scoring with rep assignment, and follow-up built from the appointment. Test any voice agent you evaluate on real calls before you decide.