Craft vs Netic AI
Why home services companies choose Craft over Netic AI
Netic AI is a call center and outbound platform. Craft is an AI growth platform built exclusively for home services that covers your entire customer journey from call to in-home appointment to follow-up.
Opens ChatGPT in a new tab
85%+
booking rate
+31%
increase in sales
Full
customer journey
growth across every touchpoint
Human
indistinguishable voice
customers can't tell it's AI
Top Home Services Companies Trust Craft
Why companies choose Craft.
Built Exclusively for Home Services
Craft only serves home services. We understand your terminology, workflows, and sales cycles. Netic AI serves all industries.
Entire Customer Journey
Craft covers call center, in-home sales, and follow-up with context flowing between every touchpoint. Netic stops when your tech shows up at the door.
Dedicated AI Engineer
An AI engineer assigned to your account. Netic offers templates.
Craft vs. Netic
See Craft in action
Book a demo to see how Craft covers your entire customer journey.
Frequently Asked Questions
Craft is built exclusively for home services. Netic AI serves all industries—automotive, healthcare, hospitality. That difference matters.
What sets Craft apart:
- Full customer journey coverage: Contact center + in-home + follow-up with shared context
- Dedicated AI engineer: Customizes agents to your region, brand, and workflows
- Human-quality voice: Customers can't tell it's AI
- Home services expertise: Understands HVAC, plumbing, electrical, roofing terminology and sales cycles
Netic AI offers generic templates across industries. Craft delivers an AI growth platform custom-built for your home services business.
Yes. Craft's AI growth platform is trusted by $100M+ home services enterprises like T3 Services and Express Flooring to manage AI agents, sales coaching, and revenue intelligence at scale.
Craft is purpose-built for complex home services operations and offers multi-location rollout, enterprise location analytics, customizable AI agents per region, dedicated AI engineering support, and an intelligent context layer that sits on top of your CRM—whether ServiceTitan, Salesforce, or Housecall Pro.
Enterprise capabilities:
- Multi-location infrastructure for 50+ locations
- Regional customization (local terminology, pricing, workflows)
- Context layer syncing data across your CRM and all touchpoints
- Dedicated AI engineer per account
- Unified analytics across locations and touchpoints
Craft uses per-call pricing that scales predictably with your growth. Netic AI charges per-minute, which penalizes thorough conversations and creates unpredictable costs as you scale.
Craft
- • Per-call pricing
- • Predictable as you scale
- • No penalty for longer calls
- • Dedicated engineer included
Netic AI
- • Per-minute billing
- • Costs fluctuate unpredictably
- • Penalizes thorough service
- • Generic support only
For scaling companies: Per-call pricing means your unit economics stay consistent as call volume grows. No surprise bills, no budgeting headaches.
Your AI engineer becomes an extension of your team—learning your business, customizing AI agents, and continuously optimizing.
What your engineer handles:
- Regional customization: Teaches AI local terminology ("heater" in TX, "furnace" in NY)
- Brand alignment: Matches your voice, tone, and communication style
- Workflow design: Builds AI agents around your specific operations
- Continuous optimization: Adjusts based on seasonality, results, and business changes