Turn unsold estimates into closed deals
Your team closes 3 of 10. Craft works the other 7 with what happened in the home, and keeps working them until they buy.
Book a DemoThe Corbetts
Windows · quoted $18,400 · 6 days ago
The Nguyens
Bath remodel · quoted $16,900 · 12 days ago
The Parkers
Flooring · quoted $9,200 · 31 days ago
7 of 10
Estimates leave unsold
5.2%
Rehash close rate
+36%
Ticket size on rehashed deals
24/7
Follow-up running
A copilot for inside sales
Every dial starts briefed: the objection, the prices discussed, the moment it turned. And the copilot stays on the call, feeding the rep the next move.
Rehash brief · the CorbettsBefore the dialLive · on the call
She asked about the 60-month plan. Quote $289 a month, then ask for Thursday.
Personal follow-up, at scale
Every message written from that customer's in-home conversation, across text, email, and voice. Hundreds a day. Personal because it actually is.
Drafted from the in-home conversation
Nurture until they're ready
Not ready this month? Craft keeps the conversation alive for as long as it takes: the right touch, the right channel, the right moment. Nobody falls through.
FAQs
Within minutes of the appointment ending, Craft generates a complete summary: objections, pricing discussed, and buying signals. Your inside sales team sees it in their dashboard or CRM, ready for the follow-up call.
Craft scores every unsold estimate HOT, WARM, or COLD from the in-home conversation and assigns it to the right rep. Reps dial the hottest opportunities first, briefed instead of blind.
A drip sends the same sequence to everyone. Craft writes outreach from what actually happened in the home (the objection, the prices discussed, the moment it turned) and recommends the closing strategy for that customer. It is a closing strategy, not a cadence.
Craft moves them into intelligent long-term nurture: the right touch on the right channel at the right moment, for months if needed. Seasonal offers, financing changes, and re-engagement campaigns run automatically, and the moment the customer re-engages, a rep is briefed and on it.
Yes. Craft syncs with the CRMs home improvement teams already run on, including Salesforce, improveit 360, Lead Perfection, AccuLynx, MarketSharp, and HubSpot. It pulls estimate data and pushes follow-up activity, so your team works in their existing workflow with full conversation context.
Stop writing off unsold estimates
See your own pipeline scored, briefed, and worked on a live demo.