Trusted by leading home services companies
Coach your reps live.
Close more deals.
Craft gives your reps real-time coaching during appointments—when it actually matters.
Turn every in-home visit into revenue
See exactly what drives your highest-performing reps and scale it across your entire team.
Capture Every Conversation
Your reps use Craft during customer visits. Zero workflow disruption, maximum insight capture.
Real-Time Revenue Insights
AI instantly identifies objections, buying signals, and missed opportunities while the conversation happens.
Scale Your Best Performers
Turn your top rep's approach into a repeatable system. Every rep gets the same winning strategies.
Wilson
Heating, Cooling, Plumbing & Electrical
"We've used other tools before — techs didn't use them, and we even had a few quit. Craft's real-time AI flipped the script.Techs are hyped. And before we could finish onboarding one team, the others were already asking to go next."
Paul Gryniuk
VP of Sales, Wilson
31.4%
Revenue increase per opportunity
Real-time
AI coaching during calls
See it in action
Customer
"I need to think about this. It's a big decision and I don't like being rushed."
D-Type personality detected. Keep it brief and focus on control.
Your Rep
"I respect that. Here are your two best options - quick and simple. Which one puts you back in control fastest?"
Dominant Type
Direct • Decisive • Results-Focused
Quick Tips
- •Keep it short and to the point
- •Focus on results and control
- •Present 2-3 clear options max
- •Emphasize speed and efficiency
Winning Phrases
"Here's the best option, here's the alternative."
"This gets it done fastest."
"Let's handle this today."
Three ways to stop losing deals you should win.
Coach reps live. Close deals faster.
Real-time AI coaching gives your reps exact objection handling they need—while they're sitting with the customer. Not days later when it's too late.
Never lose a deal to follow-up again.
AI agents work 24/7 to find missed opportunities, follow up on unsold estimates, and alert you the moment customers are ready to buy.
Know exactly why deals close. Or don't.
See what your top performers do differently. AI coaching automatically teaches everyone else to replicate their success. 31.4% average revenue increase.
Ready to stop losing deals to poor conversations?
See How It WorksFrequently Asked Questions
Craft is the AI growth engine for home services companies. We help you drive revenue across every customer touchpoint - from your call center booking leads 24/7, to field sales teams closing more jobs, to intelligent follow-up that recovers missed opportunities.
Our AI is trained specifically for home services (HVAC, plumbing, electrical, roofing, and more) and tailored to your company's unique process and voice.
AI Call Center: Answer every call 24/7, book appointments instantly, and dispatch emergencies - even after hours. Never miss a lead again.
Real-Time Sales Coaching: Give your field teams live AI guidance during in-home appointments, analyze every conversation, and boost close rates by 31%+.
Revenue Recovery: Automatically follow up with missed opportunities, unsold estimates, and nurture leads until they're ready to buy.
As quickly as 1 hour. We've streamlined the setup process to get you up and running fast. After an initial demo, we customize Craft to your business and integrate with your existing tools (ServiceTitan, Salesforce, etc.). Book a call to see for yourself.
Yes. Craft integrates seamlessly with ServiceTitan, Salesforce, Jobber, JobNimbus, AccuLynx, Housecall Pro, and many other platforms.
We're an official ServiceTitan partner and sync data automatically so your team doesn't have to do any extra work.
Absolutely. We take data security and privacy seriously.
All data is encrypted, stored securely on U.S.-based servers, and never shared with third parties. You maintain full control and can delete your data at any time. See our privacy policy for details.
Yes, recording is legal. However, in 11 states (California, Connecticut, Florida, Illinois, Maryland, Massachusetts, Montana, New Hampshire, Oregon, Pennsylvania, and Washington), you must inform customers before recording.
