A coach at every moment of the sale

Real-time sales coaching means the rep gets guidance during the appointment, not days later in a review. Craft listens to the conversation as it happens and delivers objection guidance, process reminders, and closing plans while there is still time to use them.

A checkpoint (some teams call it a halftime) is a two minute step-out in the middle of an in-home appointment. Craft pioneered it: the rep gets a read on what has been covered, what was missed, the homeowner personality, and the objections on the table, plus a closing plan tailored to that conversation. Then they walk back in and finish the sale.

Before the rep arrives, Craft reads them the whole customer journey aloud, completely hands-free: lead source, what was said on the phone, the quoted range, and who will be home. Reps walk in knowing the full story, with full confidence at the door.

Yes. Briefs, checkpoints, and debriefs are voice-first and work like a phone call, so reps use them on the drive, in the driveway, and mid-appointment without touching a screen.

Craft debriefs the rep on the drive home: what worked, what was skipped, and the score. If a step needs work, the matching roleplay scenario is queued so the rep can practice it before the next appointment.

Post-appointment review improves the next appointment. Real-time coaching saves the current one. Craft does both: live guidance while the deal is winnable, and scored recordings afterward for coaching and follow-up.