Leading home services companies have grown with Craft
Coach your reps live.
Close more deals.
Craft gives your reps real-time coaching during appointments—when it actually matters.
Turn every in-home visit into revenue
See exactly what drives your highest-performing reps and scale it across your entire team.
Capture Every Conversation
Your reps use Craft during customer visits. Zero workflow disruption, maximum insight capture.
Real-Time Revenue Insights
AI instantly identifies objections, buying signals, and missed opportunities while the conversation happens.
Scale Your Best Performers
Turn your top rep's approach into a repeatable system. Every rep gets the same winning strategies.
Wilson
Heating, Cooling, Plumbing & Electrical
"We've used other tools before — techs didn't use them, and we even had a few quit. Craft's real-time AI flipped the script.Techs are hyped. And before we could finish onboarding one team, the others were already asking to go next."
Paul Gryniuk
VP of Sales, Wilson
31.4%
Revenue increase per opportunity
Real-time
AI coaching during calls
See it in action
Customer
"I need to think about this. It's a big decision and I don't like being rushed."
D-Type personality detected. Keep it brief and focus on control.
Your Rep
"I respect that. Here are your two best options - quick and simple. Which one puts you back in control fastest?"
Dominant Type
Direct • Decisive • Results-Focused
Quick Tips
- •Keep it short and to the point
- •Focus on results and control
- •Present 2-3 clear options max
- •Emphasize speed and efficiency
Winning Phrases
"Here's the best option, here's the alternative."
"This gets it done fastest."
"Let's handle this today."
Three ways to stop losing deals you should win.
Coach reps live. Close deals faster.
Real-time AI coaching gives your reps exact objection handling they need—while they're sitting with the customer. Not days later when it's too late.
Never lose a deal to follow-up again.
AI agents work 24/7 to find missed opportunities, follow up on unsold estimates, and alert you the moment customers are ready to buy.
Know exactly why deals close. Or don't.
See what your top performers do differently. AI coaching automatically teaches everyone else to replicate their success. 31.4% average revenue increase.
Ready to stop losing deals to poor conversations?
See How It WorksFrequently Asked Questions
After an initial demo, we set up Craft customized to your sales process. Then once you go-live, each conversation will be scored with our AI tailored to your company process.
Our AI is trained on your specific company, industry, and process to improve results and help you boost sales.
As quickly as 1 hour. Book a call to see for yourself. We've streamlined the process to get you ready to start.
Yes.
It is legal to record conversations.
If you are in one of the following 11 states, you must inform the customer before you do so: California, Connecticut, Florida, Illinois, Maryland, Massachusetts, Montana, New Hampshire, Oregon, Pennsylvania, and Washington.
We take data and privacy seriously.
While the data is stored on our servers (located in the U.S.) for the AI to run, we do not expose the data to third parties and you can delete your data at any time.
See our privacy policy for more.
Initially, reactions vary. Top performers might be hesitant, while newer reps often embrace Craft. The magic happens after a month - reps see significant improvement in their skills, and recording becomes second nature.
Once reps see Craft as "game film" to make every customer interaction better than their last one, and learn from their peers, they realize how valuable it is.
