Leading home services companies have grown with Craft
Every unsold estimate is lost revenue
You gave them a great estimate, but they didn't sign on the spot. Now what? Most companies lose 70% of those prospects forever. Inside Sales AI changes that.
How Inside Sales AI Works
Turn conversation data into closing power
Analyze the Original Call
AI analyzes your field rep's conversation to understand objections, concerns, and buying signals from the original estimate.
Smart Follow-Up Campaigns
AI creates personalized follow-up sequences based on the specific concerns and interests identified in the original conversation.
Connect Hot Prospects
Your inside sales team only talks to prospects who respond positively. No more cold calling - just warm conversations with engaged prospects.
Wilson's Inside Sales Results
"If I was going to have 100 phone calls a day and only 10 people would pick up, now AI contacts all of those same people but we only talk to the people that respond. It really enhanced our performance quite a bit."
Three* ways we help you win more revenue.
*there are many more, but we thought we'd ease you into it.
Real-time coaching that wins deals
Coach reps during conversations when it matters most, not days later when the deal is already lost.

Revenue opportunities that find themselves
AI agents work 24/7 to spot missed opportunities and coach your team to recover them.

Performance insights that drive action
See exactly why deals close or don't, and know what to fix to increase your win rate.

Ready to stop losing deals to poor conversations?
See How It WorksFrequently Asked Questions
After an initial demo, we set up Craft customized to your sales process. Then once you go-live, each conversation will be scored with our AI tailored to your company process.
Our AI is trained on your specific company, industry, and process to improve results and help you boost sales.
As quickly as 1 hour. Book a call to see for yourself. We've streamlined the process to get you ready to start.
Yes.
It is legal to record conversations.
If you are in one of the following 11 states, you must inform the customer before you do so: California, Connecticut, Florida, Illinois, Maryland, Massachusetts, Montana, New Hampshire, Oregon, Pennsylvania, and Washington.
We take data and privacy seriously.
While the data is stored on our servers (located in the U.S.) for the AI to run, we do not expose the data to third parties and you can delete your data at any time.
See our privacy policy for more.
Initially, reactions vary. Top performers might be hesitant, while newer reps often embrace Craft. The magic happens after a month - reps see significant improvement in their skills, and recording becomes second nature.
Once reps see Craft as "game film" to make every customer interaction better than their last one, and learn from their peers, they realize how valuable it is.