No more blind rehash

Craft gives inside sales reps the full story from the in-home visit before they dial: why the homeowner did not buy, who the decision-makers are, the objection, competing quotes, and a DISC read on how to talk to them. AI Agents re-engage unsold estimates by text, email, and voice, warm-transfer hot leads to your reps, and Live Assist guides the call in real time.

Live Assist runs beside the rep during the call. It tracks checkpoints like confirming both decision-makers, recapping the visit, isolating the objection, and asking for the sale, and surfaces the right response the moment an objection comes up, using what happened in the home.

Work every unsold estimate, including the ones nobody has called back. Craft scores every lead from the in-home conversation, re-engages it at the right time on the right channel, and routes the homeowners who reply to your best closer with a brief. Rehash calls on Craft close at 2x the rate of blind follow-up.

No. AI Agents handle the outreach that never gets done, so your reps spend their time on homeowners who are ready to talk. Every conversation that needs a person goes to a rep with the full context attached.

Craft works with RingCentral, Five9, NICE, Aircall, Quo, and dozens more phone systems, and syncs conversation data to your CRM automatically. Keep your phones and add Craft.