The In-Home Sales Playbook
Every opportunity matters. Are you making the most of yours?
We analyzed thousands of in-home sales conversations across home service companies to understand what separates top performers from everyone else.
This playbook reveals the patterns and techniques that consistently drive better results—backed by real data from service professionals in the field.
Get the Playbook
What's inside
The silence that closes deals
Top performers do the opposite after price reveal. The exact timing that separates closers from everyone else.
Why leading with total price kills your ticket
One sequencing change adds thousands to average ticket. The reframe that makes premium solutions accessible.
The question formula elite performers use
The right questions in the right order. The discovery pattern that has customers selling themselves.
How often top performers let customers talk
Speaker switches. Pause timing. Conversation rhythm. The interactivity data that proves dialogue beats monologue.
What top 10% do in the first 15 minutes
The appointment structure that consistently outperforms—backed by thousands of recorded calls.
The objection you handle before it's raised
Elite performers address price concerns before customers bring them up. The pre-emptive move that kills deal-breakers.
About Craft
The AI sales engine purpose-built for home services
Record every conversation
In-home sales calls and call center interactions. Automatically captured and analyzed.
Identify what works
See exactly what your top performers do differently. Real data, not guesswork.
Coach your team
Turn insights into action. Real-time coaching that improves performance.
Want to see these insights in action?
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