Ask Craft anything
Not just questions about one call set. Questions whose evidence lives across several stages of the journey, answered in seconds.
How do my top performers vs. bottom performers overcome the price objection?
Craft IntelligenceLiveHow do my top performers vs. bottom performers overcome the price objection?
Across 2,140 in-home price objections this quarter, your top quartile closes 41% of them. The difference is what they say next:
Top quartile · 41% close
- Reframes to monthly payment
- Rebuilds value before price
- Asks what number they expected
Bottom quartile · 12% close
- Discounts immediately
- Accepts “think it over”
- Repeats the same quote
Sources: In-home · CRM
Which first-call signals predict a booked job and a closed sale?
Craft IntelligenceLiveWhich first-call signals predict a booked job and a closed sale?
Ranked by lift in final close rate when the signal appears on the very first call:
Sources: First call · CRM
Are faster appointments worth more than having every decision-maker present?
Craft IntelligenceLiveAre faster appointments worth more than having every decision-maker present?
No. Speed helps, but across 11,300 appointments the full-table appointment wins even when it books later:
Within 48 hrs · one decision-maker
27%
close · $11,400 avg ticket
Next week · both present
39%
close · $12,900 avg ticket
Sources: Booking · In-home · CRM
Which reps convert our highest-value opportunities, and what do they say differently?
Craft IntelligenceLiveWhich reps convert our highest-value opportunities, and what do they say differently?
Reps ranked by close rate on $15K+ opportunities. The top two spend 3x longer on discovery before showing a price:
Marcus Rivera44%38
Dana Wheeler41%45
Chris Okafor33%41
Sam Trujillo28%52
Katie Lund21%29Sources: In-home · CRM
Which customer objections begin in the contact center and resurface in the home?
Craft IntelligenceLiveWhich customer objections begin in the contact center and resurface in the home?
Objections voiced on the first call rarely die there. How often each one comes back during the appointment:
Sources: Contact center · In-home
What are homeowners asking for that we do not sell yet?
Craft IntelligenceLiveWhat are homeowners asking for that we do not sell yet?
Requests homeowners raised this quarter that no estimate followed. Ranked by mentions:
Sources: Contact center · In-home
Why do qualified leads disappear between booking and the appointment?
Craft IntelligenceLiveWhy do qualified leads disappear between booking and the appointment?
87 booked appointments no-showed or cancelled last month. What the calls before them have in common:
Sources: Booking · Follow-up
What should our follow-up say based on what happened in the home?
Craft IntelligenceLiveWhat should our follow-up say based on what happened in the home?
Drafted from the appointment itself. The real objection, the moments that mattered, the numbers discussed:
Sources: In-home · Follow-up
Which promises made during the sale create problems during installation?
Craft IntelligenceLiveWhich promises made during the sale create problems during installation?
Commitments made in the home, matched against the service tickets that followed:
“We can install same week”
Scheduling escalations
“Custom color is no problem”
Reorder delays
“Haul-away is included”
Crew disputes on site
Sources: In-home · Installation
Which service issues repeatedly turn good customer experiences into bad reviews?
Craft IntelligenceLiveWhich service issues repeatedly turn good customer experiences into bad reviews?
Themes from service calls, matched to the reviews that followed. The sale was fine. The aftermath wasn't:
Sources: Service · Reviews
Craft IntelligenceLiveHow do my top performers vs. bottom performers overcome the price objection?
Across 2,140 in-home price objections this quarter, your top quartile closes 41% of them. The difference is what they say next:
Top quartile · 41% close
- Reframes to monthly payment
- Rebuilds value before price
- Asks what number they expected
Bottom quartile · 12% close
- Discounts immediately
- Accepts “think it over”
- Repeats the same quote
Sources: In-home · CRM
First-call signals flow into booking, assignment, coaching, follow-up, and customer experience. CRM outcomes flow back into the model.
One customer. Every conversation connected.
Every conversation makes the next decision smarter.
First call
- Needs
- Intent
- Timing
- Language
- Lead source
Booking
- Appointment details
- Qualification
Assignment
- Geography
- Capacity
- Rep fit
- Predicted value
In-home
- Motivation
- Objections
- Pricing
- Promises
Follow-up
- Personalized next action
Outcome
- Booked
- Sold
- Installed
- Retained
- Reviewed
“Which promises made during the sale create problems during installation?”
“We can absolutely get you installed the same week.”
Ticket #4187: install crew double-booked, customer escalation.
2-star review: “Sales was great. Then nobody showed up.”
One question. Evidence from three different stages of the journey, connected automatically and checked against the outcome in your CRM.
Voice of the customer, at scale
Craft aggregates what homeowners actually say across every conversation: the themes rising, the reasons deals go elsewhere, and the exact words to prove it.
Rising this quarter
Sources: Contact center · In-home
When homeowners compare quotes
Sources: In-home · Follow-up
In their own words
Homeowner · windows consult · 47:12
63 similar mentions this quarterSources: In-home · CRM
Offers, scripts, and product decisions built from what customers say, checked against what they ultimately did.
0+
conversations analyzed
Connected to the decisions and outcomes that followed.
Disconnected intelligence vs. Craft Intelligence
Disconnected intelligence
Craft Intelligence
Data lives in different systems and is not in sync
One context layer across the journey
Each team starts from incomplete notes
The next team sees what the customer already said
Reports show where leads dropped
Conversation context helps explain why
Follow-up uses static segments
Follow-up reflects the real objection and buying context
CRM outcomes sit apart from conversations
Answers connect customer language to operational and revenue outcomes
Managers launch manual analysis projects
Teams ask direct questions across the journey