AI-Powered Recording

Record Every Sales Conversation.
Coach Every Rep.

You can only ride along 1-2 times a week. The other 98% of sales conversations go unheard. Craft's AI recorder captures every in-home appointment, coaches reps in real-time, and gives you full visibility into your team's performance.

(929) 309-1787

+31%

Revenue per Opportunity

100%

Conversation Visibility

24hrs

Time to Go Live

How It Works

Record

Rep opens the app. Recording starts automatically at the appointment. Works offline, auto-resumes after phone calls.

Analyze

AI transcribes instantly, scores against your custom scorecard, and identifies key moments — objections, buying signals, missed steps.

Coach

Reps get real-time coaching during the call. Managers get full recordings, scores, and coaching recommendations after.

More Than a Recorder

Craft doesn't just record — it coaches, scores, and follows up. The complete AI platform for field sales teams.

Automatic Recording

Craft starts recording automatically when your rep arrives at the appointment. No buttons to press, no hardware to carry. Works on any smartphone.

Real-Time AI Coaching

Don't just record — coach. Craft provides live prompts during the appointment: objection handling, financing cues, closing techniques, and process reminders.

Custom Scorecards

Score every conversation against your proven sales process. See which steps reps hit, which they skip, and how scores correlate to close rates.

Instant Transcription & Analysis

Every recording is transcribed instantly with AI-powered analysis: key moments, objections raised, buying signals detected, and coaching recommendations.

Manager Dashboard

See every rep's performance without riding along. Review recordings, scores, and trends across your entire team from one dashboard.

Offline Recording

No cell service in the basement? No problem. Craft records offline and syncs when connectivity returns. Never miss a conversation.

Auto-Resume After Phone Calls

When your rep takes a phone call mid-appointment, Craft pauses and resumes automatically. Competitors stop recording entirely.

Context-Aware Follow-Up

When a homeowner doesn't buy same-day, Craft's AI follows up using what actually happened in the conversation — not a generic template.

“Techs didn't use previous tools, some quit. Craft's real-time AI flipped the script. Techs are hyped. Revenue per opportunity is up 31%.”
Paul Gryniuk
VP of Sales, Wilson HVAC/Plumbing/Electrical

Integrates with Your CRM

We integrate with ServiceTitan, Salesforce, and other leading platforms

Frequently Asked Questions

Download the Craft app on any smartphone. When your rep arrives at an appointment, recording starts automatically (or with one tap). The AI transcribes, scores, and coaches in real-time. After the appointment, managers see the full recording, scorecard, and coaching recommendations.

No. Craft works on any iOS or Android smartphone. No dongles, lapel mics, or special equipment needed. Just download the app and go.

Recording is just the start. Craft coaches reps in real-time during the appointment, scores every conversation against your process, and uses conversation intelligence to follow up on unsold estimates. It's a full coaching platform, not just a recording tool.

Craft integrates with ServiceTitan, i360 (Improveit360), Salesforce, HubSpot, LeadPerfection, MarketSharp, AccuLynx, and more. Recordings and scores sync automatically.

Most teams are recording within 24 hours. Download the app, configure your scorecard, and you're live. No complex IT setup required.

Companies using Craft's AI recorder typically see 20-30% close rate improvements within 90 days. Express Flooring went from 50% to 56% close rate. Wilson saw +31% revenue per opportunity.

See Every Sales Conversation

Stop guessing. Start coaching. Record every appointment and give every rep the coaching they need to close more deals.

(929) 309-1787

Record Every Sales Conversation.
Coach Every Rep.