Flooring companies
win more with Craft
AI agents for your contact center, sales team, follow up and full customer lifecycle.
Book a Demo+20%
Close rate
+7%
Set rate
+17%
Net sales per lead issued
−22%
Recruiting & training costs
Trusted by leading home service companies
Sales
Win more flooring jobs in the home
Every in-home flooring appointment is recorded and scored against your own process, every step linked to the moment it happened, visible without a ride-along.
Appointment · 1481 Maple Ct
90/100Missed step linked to 41:12 in the recording
Appointment · 1481 Maple Ct
90/100Missed step linked to 41:12 in the recording
Contact Center
Answer every lead. Book every appointment.
AI agents answer every flooring lead, including nights, weekends, and overflow, qualify the caller, and book directly into your calendar.
Answered & booked
Last 24 hoursAnswered & booked
Last 24 hoursLeadership & Operations
See your whole revenue engine
A heat map of your whole flooring sales floor: who skips which step, which steps move close rate, and where coaching time should go.
Process adherence by rep
Steps: Room measure · Product presentation · Price & promo reveal · Same-day close ask
Process adherence by rep
Steps: Room measure · Product presentation · Price & promo reveal · Same-day close ask
FAQs
How does Craft work for flooring sales teams?
Craft records every in-home estimate automatically, coaches reps on your process in real-time, from measure to pricing reveal, and gives managers visibility into every appointment without riding along.
Do large flooring companies use Craft?
Yes. Express Flooring, one of the largest residential flooring companies in the country, runs Craft across 150+ reps and 10+ locations, improving net sales per lead issued by 22% company-wide.
Can Craft help us win against box stores and cheaper bids?
Yes. Craft coaches reps in real-time on value framing, installation quality, product differences, and warranty coverage, so they win on experience instead of matching low prices.
How quickly can our flooring team get started?
Most flooring companies are fully operational within 24 hours. Reps download the mobile app and recordings start automatically at each in-home appointment.
What results do flooring companies see?
Flooring companies typically see double-digit improvements in net sales per lead issued and significantly higher win rates on followed-up estimates within the first 90 days.
Can Craft answer flooring calls and book appointments after hours?
Yes. Craft's AI voice and text agents answer flooring leads 24/7, including nights, weekends, and overflow. They qualify the caller, book directly into your CRM or field service software, and hand off to a human with full context when needed.
Does Craft coach contact center CSRs at flooring companies?
Yes. Craft scores 100% of your contact center's calls against your booking process, flags missed bookings and compliance gaps, and gives CSRs real-time guidance during the call, so more flooring leads become booked appointments.
How fast does Craft respond to new flooring leads?
Within moments of interest, 24/7. Craft's AI text and voice agents reply to form fills, missed calls, and web leads immediately, qualify the customer, and book the appointment before the lead moves on to a competitor.
Can Craft follow up on unsold flooring estimates?
Yes. Craft turns unsold estimates into closed deals: it uses the actual in-home conversation to run personalized follow-up by text, email, and outbound AI voice, scores every open estimate, and briefs your inside sales team on objections and pricing history before they call back.