One AI platform for the entire customer experience.
From the first call to long after the install, Craft answers, sells, follows up, and cares for every homeowner. One platform across the whole journey, built for home improvement.
One customer, one platform
LiveAnswer
AI agent booked the Ruiz kitchen consult
Sell
Live coaching in the home · score 84
Follow up
Unsold estimate reworked and recovered
Care
Install update sent · 5-star review
Revenue leaks at every handoff.
For most home improvement operators, the biggest revenue leak is the gaps between teams. A homeowner is worth the most the moment they reach out, and loses value at every step that is not handled well.
Missed and mishandled calls
High-intent leads hit voicemail after hours or wait on hold, then call the next company on the list.
Appointments that run on their own
Reps are alone in the home with no live guidance, so coachable moments and winnable deals slip by.
Communication that goes quiet
Unsold estimates, aging leads, and finished jobs all go silent because no one has the time to keep up.
Point tools add cost without closing the gap.
The common fix is to bolt on another tool: an answering service for the phones, a coaching app for the field, a follow-up product for the pipeline, a review tool for after the job. Each one is blind to the others, so your data splinters, your team juggles logins, and the handoffs stay broken.
One platform across the entire customer experience.
Craft is the AI Sales and CX platform for home improvement. Every conversation, from the first call to the final follow-through, runs on one system that carries the full context forward.
Every lead answered and booked, day or night.
AI voice and text agents pick up on the first ring, qualify the project, and book the appointment straight into your calendar and CRM. After hours, weekends, and overflow are covered, so no high-intent homeowner reaches voicemail.
Craft AI agent
Inbound call · Summit Exteriors
Thanks for calling Summit Exteriors, this is the Craft assistant. How can I help?
We want to replace eight windows before winter. Can someone take a look?
Absolutely. I have Thursday at 9 AM open. Will both homeowners be there?
Appointment booked
Thu 9:00 AM · synced to your CRM
Every in-home appointment coached in real time.
Reps get live, private guidance during the visit and practice against AI homeowners before they knock. Managers see every appointment as it happens, so coachable moments turn into signed jobs instead of lessons learned too late.
Cue for Danielle
Homeowner raised budget. Reinforce the financing option before you quote the full price.
Every unsold estimate worked until it closes.
Automated follow-up reworks unsold estimates and aging leads with the full context of the conversation, holding pricing and offering timelines until the homeowner is ready to move forward.
Craft AI agent
Follow-up · The Ruiz kitchen estimate
Hi Maria, following up on your kitchen estimate. We can hold this pricing through the month and start as early as the 14th.
We were worried about the timeline. If you can start the 14th, let's move forward.
Wonderful. I will get your install scheduled and send the paperwork now.
Every customer looked after long past the sale.
The relationship does not end at the contract. Craft keeps homeowners informed through the install, checks in after the job, and turns happy customers into reviews, repeat work, and referrals.
Craft AI agent
After the install · The Ruiz kitchen
Your crew wrapped up today. How did everything go? We would love your feedback.
It looks amazing. The team was on time and cleaned up everything. Thank you!
So glad to hear it. Here is a quick link if you would share a review.
New 5-star review from Maria R.
Real operators, real lifts
See all customer storiesWhy home improvement operators choose Craft
The AI platform built for how home improvement teams actually sell and serve, from the first call to the final follow-through.
Purpose-built for home improvement
Craft is trained on roofing, windows, bath, kitchen, flooring, and siding sales, not generic scripts borrowed from another industry.
The whole experience on one platform
Answering, selling, following up, and caring for the customer all run from one system that shares context end to end, so nothing falls through the handoffs.
Works with the CRM you already run
Craft sits on top of Salesforce, AccuLynx, JobNimbus, Builder Prime, and more, and syncs every conversation and outcome back automatically.
A team that deploys with you
Every enterprise account gets a dedicated AI engineer who builds Craft around how your team already sells and serves customers.