Turn every lead into a qualified appointment
Craft texts back in seconds, qualifies the homeowner, and books before the lead goes cold.
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The fastest speed-to-lead in home improvement
The first company to reach a homeowner usually wins the job. Craft replies in seconds, qualifies the project, and books the right slot before the next contractor makes contact.
You, with Craft
Replied in seconds · qualified · appointment booked
Competitor A
First reply the next morning
Competitor B
One auto-text, then silence
Fast replies are table stakes. Craft works the whole lead.
With full customer context, Craft qualifies, prioritizes, books, follows up, and recovers more opportunities.
Every message knows the full story
Craft personalizes every touch using the entire customer journey, down to what happened in the home. No canned sequences. No repeating yourself.
Recover the leads you already paid for
Aged leads, missed calls, cancellations, and unsold estimates get re-engaged with the right message at the right time.
Turn finished jobs into future revenue
Craft follows up after the job with reviews, referrals, and smart upsells to maximize lifetime value.
High-value leads book sooner
Craft weighs lead value, urgency, rep availability, and market capacity. It can even overbook when the job is worth it.
Intelligent outbounding
Run personalized campaigns across your whole list: nurture for slow-moving projects, promotions, seasonal discounts, and win-backs. Craft writes each message from what the homeowner already told you and books the replies straight onto the calendar.
Written from Mark's quote, his rep, and his last conversation
1,240
homeowners
312
replies
57
booked
FAQs
Within seconds, around the clock. The moment a lead comes in from your website, a Meta ad, an aggregator, or a missed call, Craft texts back, qualifies the homeowner, and books an appointment before the next contractor makes contact.
One agent handles text, email, and web chat with the same context. A conversation that starts in web chat can continue over text without the homeowner repeating anything.
Yes. Craft checks real availability, books the right slot, sends confirmations and reminders, handles rescheduling, and syncs everything to your CRM, including ServiceTitan, Salesforce, LeadPerfection, JobNimbus, and 20+ more.
Drip campaigns send the same canned sequence to everyone. Craft writes each message from the full customer journey (lead source, project type, call history, what happened in the home, objections, and quote details) and works toward the next best step for that specific homeowner.
Yes. Craft honors opt-out keywords like STOP automatically and suppresses future messages to that number. You keep control of the consent language on your lead forms and remain the sender of record.
Stop losing leads to slow follow-up
See Craft qualify, book, and recover leads from your own pipeline.