Every rep gets better coaching
Coaching before, during, and after every conversation, for field reps and contact center agents, without creating more work for managers.
Book a Demo11-day practice streak
Practice today to keep it going
Team rank
Marcus Rivera91%
Danielle Foster84%Roleplay
Practice discovery, objections, and closing against an AI homeowner before the customer is real. Hands-free, scored in seconds.
Real-Time Assist
When the conversation goes off track, the guidance arrives in the moment: objection help, process reminders, and a checkpoint closing plan for this homeowner. Craft reads the homeowner's communication style and shapes the presentation to match.
Checkpoint · the Corbetts · Windows52:10 · mid-appointmentHomeowner read
High-C, wants the numbers. Objection on the table: "we're getting three quotes."
Closing plan
Put the two quotes side by side, then lead with the monthly payment. Cover financing before the close.
Debrief
After every appointment: what worked, what was skipped, and the score. The weak step becomes the next roleplay.
Agents self-coach on every call
Every contact center call is scored against your booking process automatically. Agents see their own scores, review the calls that cost a set appointment, and practice the fix before the next one rings.
Dana · my calls today14 scoredWalk-in shower · set
9:14 AM
Windows · set
10:02 AM
Flooring · no set
11:36 AM
FAQs
Self-coaching means every rep and contact center agent improves without waiting for a manager review. They practice tough conversations against an AI customer, get live guidance during real ones, and debrief afterward with their own recordings and scores.
Yes. Craft scores 100% of contact center calls against your booking process, so agents see their own scores after every call, review the moments that cost a set appointment, and practice the fix, all without waiting for a QA review.
Reps roleplay discovery, objections, and closing against an AI homeowner and get scored feedback in seconds. Sessions are voice-only and hands-free, so most reps run them on the drive between appointments.
Yes. Every rep sees their scores by appointment and by process step, their practice streak, and their place on the team leaderboard, so improvement is visible session over session.
Craft listens as the conversation happens and delivers objection guidance and process reminders in the moment, plus a mid-appointment checkpoint with a closing plan tailored to that homeowner.
A manager can physically ride along on one or two appointments per rep per month. With Craft, every appointment is recorded, scored, and debriefed automatically, and reps handle most of their own improvement, so manager time goes to the few conversations that need it.
Build a team that coaches itself
See how reps improve daily while managers focus where it matters most.