AI-Powered Recording for Home Improvement

AI Sales Recorder for Home Improvement.
Record Every Remodeling Consultation.

Your consultants run $8K-$50K kitchen, bath, and remodeling estimates. Without Craft, 98% of those conversations go unheard. Now every estimate is recorded, coached in real-time, and scored against your proven process.

(929) 309-1787

+6pts

Close Rate Improvement

+31%

Revenue per Opportunity

150+

Reps Coached at Scale

How It Works

Record

Rep opens the app. Recording starts automatically at the consultation. Works offline, auto-resumes after phone calls.

Analyze

AI transcribes instantly, scores against your custom scorecard — value presentation, financing timing, objection handling, close technique.

Coach

Reps get real-time coaching during estimates. Managers see full recordings, scores, and coaching recommendations across every location.

Built for Home Improvement Sales Teams

Craft doesn't just record — it coaches reps on value presentation, scores process adherence, and follows up on unsold estimates with full appointment context.

In-Home Estimate Recording

Record every kitchen, bath, basement, and renovation consultation automatically. AI transcribes, scores, and coaches in real-time — no buttons, no hardware.

Value Presentation Coaching

Real-time coaching ensures reps sell value — prep quality, materials, warranty, timeline — not just quote a price. Score correlates directly to close rate.

Competitive Objection Handling

When homeowners say 'I got a cheaper quote,' Craft prompts your rep with value framing, material comparisons, and workmanship guarantees in real-time.

Unsold Estimate Follow-Up

AI follows up on estimates that didn't close same-day with full context — specific rooms discussed, materials selected, concerns raised, financing reviewed.

CSR Coaching

Coach your inside sales team to book more consultations with real-time objection handling, qualification prompts, and scheduling optimization.

i360 & Salesforce Integration

Native integration with i360 (Improveit360), Salesforce, HubSpot, LeadPerfection, and MarketSharp. Recordings and scores sync automatically.

“Close rate went from 50% to 56% across 150+ reps. Reps who hit 100% process adherence consistently achieve top-tier close rates and average ticket. The data proved what we always believed — follow the process, close the deal.”
Express Flooring
$130M+ Home Improvement Company, 150+ Sales Reps

Integrates with Your CRM

We integrate with ServiceTitan, Salesforce, and other leading platforms

Frequently Asked Questions

Download the Craft app on any smartphone. When your rep arrives at the appointment, recording starts automatically. The AI transcribes the conversation, scores it against your sales process, and provides real-time coaching prompts for value presentation, objection handling, and closing techniques.

Companies using Craft typically see 20-35% close rate improvements within 90 days. Our largest home improvement customer went from 50% to 56% close rate across 150+ reps — and revenue per opportunity increased significantly. Reps who hit 100% process adherence consistently achieve top-tier close rates.

Yes. Craft works across all home improvement verticals — kitchen remodels, bath renovations, basement finishing, painting, siding, and multi-room projects. Custom scorecards adapt to each project type.

When a homeowner doesn't sign same-day, Craft's AI follows up using context from the actual consultation — the specific rooms discussed, materials selected, concerns raised, and financing options reviewed. It's personalized follow-up, not a generic drip.

Yes. Managing 5+ locations? See every consultation across every branch from one dashboard. Compare rep performance, close rates, and coaching impact across your entire operation.

Craft integrates natively with i360 (Improveit360), Salesforce, HubSpot, LeadPerfection, MarketSharp, and more. Recordings, scores, and coaching insights sync automatically.

See Every Remodeling Consultation

Stop guessing what happens in the home. Record every estimate, coach every rep, and recover revenue from every unsold opportunity.

(929) 309-1787

AI Sales Recorder for Home Improvement.
Record Every Remodeling Consultation.