AI Sales Recorder for Windows & Doors.
Record Every In-Home Presentation.
Your reps run $15K-$30K in-home presentations. You can ride along on 2 per week. Craft records every single one, coaches reps on one-call-close techniques in real-time, and follows up on every “we need to think about it.”
+36%
One-Call-Close Rate Lift
100%
Demo Visibility
50%
Faster Rep Ramp
How It Works
Record
Rep opens the app. Recording starts automatically at the appointment. Captures the full presentation — energy audit, demo, pricing, close.
Analyze
AI transcribes instantly, scores against your one-call-close process, and identifies key moments — financing timing, competitor mentions, buying signals.
Coach
Reps get real-time coaching during presentations. Managers see full recordings, scores, and coaching recommendations after.
Built for Window & Door Sales Teams
Craft doesn't just record — it coaches reps on one-call-close techniques, scores demo quality, and follows up on unsold presentations.
One-Call-Close Scoring
Score every in-home presentation against your complete process — energy audit, product demo, pricing reveal, and financing. See which steps correlate to same-day closes on $10K-$30K+ jobs.
Financing Presentation Coaching
Real-time coaching ensures every rep presents financing at the right moment. Craft detected that top performers present financing 40% earlier than average reps.
Competitive Comparison Handling
When homeowners mention Pella, Andersen, or Marvin, Craft prompts your rep with specific differentiation points and competitive responses in real-time.
Demo Quality Scoring
Score every presentation — thermal camera demo, sound test, material comparison, warranty explanation. See which demo steps drive closes and which get skipped.
Unsold Presentation Follow-Up
When a homeowner needs to 'think about it,' AI follows up with personalized context — specific windows discussed, concerns raised, financing options reviewed.
i360 & LeadPerfection Integration
Native integration with i360, LeadPerfection, Salesforce, and other window company CRMs. Recordings and scores sync automatically.
“Our one-call-close rate went from 28% to 38% in 60 days. Craft caught that our reps were presenting financing too late — the AI now prompts them at the right moment.”
Brian Walsh
VP of Sales, Premier Windows & Doors
Integrates with Your CRM
We integrate with ServiceTitan, Salesforce, and other leading platforms
















Frequently Asked Questions
Frequently Asked Questions
Close More Windows & Doors
Stop guessing what happens in the home. Record every presentation, coach every rep on one-call-close techniques, and recover every unsold estimate.