Craft is the Think Unlimited alternative that predicts dollars per lead

Think Unlimited predicts from attributes and history. Craft trains a custom model on your calls, consumer data, and closed jobs, predicts the dollar value of every lead in real time, and books the slot with the highest predicted close.

AI agents answer and book 90%+ of calls, 24/7
Real-time coaching on every call and in-home appointment
Customers are seeing about a 31% lift in sales

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Is Craft a good Think Unlimited alternative?

Yes, if you want lead scoring that predicts dollars. Craft trains a custom model on your calls, consumer and property data, and closed outcomes, then predicts an expected value for every lead in real time.

Expected value per leadFirst + third party dataSlot ranking on the live callRep routing by predicted closeRetrains on every outcomeVoice-of-customer insights

Trusted by leading home improvement companies

Why Choose Craft Over Think Unlimited?

Think Unlimited scores and routes leads from historical performance and consumer data. Craft combines that same consumer and property data with the first-party signal models alone never hear: the customer's own words on the first call, the in-home appointment, and the outcome that followed. The output is a dollar expected value per lead, appointment slots ranked by predicted close while the homeowner is still on the line, and a model that retrains on every outcome and proves its calibration decile by decile. Customers are seeing about a 31% lift in sales.

Feature-by-Feature Comparison

Feature	Craft	Think Unlimited
Predictive Lead Scoring Craft predicts chance they demo, chance they buy, and project size, then multiplies them into an expected dollar value for every lead. Your team prioritizes revenue, not a grade.	Dollar expected value	Score
Custom Model Per Company Both train on your data. Craft also trains on what models never hear: your recorded calls and appointments. Two companies selling the same product in the same city end up with different Craft models.	Your calls + your outcomes	Your historical attributes
Data Behind the Score Craft combines first-party conversation data with third-party consumer and property enrichment: urgency, decision-makers, timeline, financing.	First + third party	Third party + history
Re-Scoring During the Call Craft updates the score while the customer is still on the phone, so booking and routing react in the moment.		—
Rep Assignment Both route leads to reps. Craft builds each rep's day around predicted value, reassigns when a higher-value lead appears, and sees why a rep wins from the conversations themselves.
Live Scheduling While the homeowner is on the line, Craft ranks every open slot by predicted close rate for this exact lead. The agent offers the best one first.	Ranked by predicted close	—
Call Recording & Coaching Craft records and coaches contact center calls and in-home appointments. Think Unlimited does not capture conversations.		—
Real-Time Rep Guidance Craft guides reps in the moment, during the call and in the home.		—
Estimate Follow-Up ProspectConnects sends sequences. Craft writes follow-up from what happened in the home.	Context-aware	Email/SMS sequences
Closed-Loop Learning Every call, appointment, and outcome retrains Craft's scoring and routing automatically.		Historical models
Score Calibration Reporting Craft shows its work: predicted value against realized revenue, decile by decile, across every scored appointment with an outcome.		—
Voice-of-Customer Insights Craft aggregates what homeowners actually say across every conversation: rising themes, objections, and why deals go elsewhere.		—
Built for Home Improvement
Pricing	Fair & scalable with your team	Quote-based

Sources: Think Unlimited website and public materials, July 2026. Contact us for corrections.

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