2026Craft vs Think Unlimited
A score from your history, or a score that hears the call.
Think Unlimited is predictive lead scoring and rep assignment built on demographic data and your own history.
Craft is built only for home improvement and runs the full revenue cycle on one system: the call, the in-home sale, and the customer after the sale.
Why teams choose Craft over Think Unlimited.
Scoring the lead is where the work starts. Craft gives your team one system to book, coach, and close.
Scores from the conversation.
Urgency, financing, decision-makers, and hesitation from the scheduling call, added to the same demographic and property data, with reasons on every assignment.
One system, the whole revenue cycle.
Answer and book the call, assist and score the agents, coach the in-home sale, score and assign the lead, follow up after the sale. Think Unlimited covers the score and the route.
Built only for home improvement.
Windows and doors, bath and kitchen, siding, flooring, roofing. A forward-deployed engineer on site, and every call, appointment, and outcome retrains the model.
When to choose Think Unlimited
Think Unlimited
You want lead scoring and rep assignment on their own: a routing tool that scores and assigns leads on consumer and property data plus your own history, and sends email and SMS sequences to unsold estimates.
When to choose Craft
Craft
You sell windows and doors, baths and kitchens, siding, flooring, or roofing and want a system built only for home improvement that runs the call, the home, and the customer after the sale together: each lead scored on what the homeowner said and assigned with reasons your managers can check, agents assisted and scored, the in-home appointment coached, and the customer followed up after the sale.
How Craft and Think Unlimited compare
Both score leads and assign reps for home improvement, and Think Unlimited does that job as a focused product. This is where they overlap, and where the difference changes what you get.
What the product does
- Craft
- Scores and assigns the lead, then coaches the conversation that follows.
- Think Unlimited
- Scores and assigns the lead using demographics and your sales history.
Lead scoring
- Craft
- Comparable: predictive scoring, trained per company.
- Think Unlimited
- Comparable: predictive scoring, trained on your history and demographics.
Rep assignment
- Craft
- Comparable: the lead routed to the rep most likely to close it.
- Think Unlimited
- Comparable: the lead routed to the rep most likely to close it.
What feeds the score
- Craft
- Demographics, plus what was actually said on the call.
- Think Unlimited
- Demographics and historical outcomes.
When the score updates
- Craft
- Re-scored while the customer is still on the phone.
- Think Unlimited
- Batch scoring against historical data.
Why a lead was routed
- Craft
- A written reason on every assignment, and calibration reporting.
- Think Unlimited
- Model output, without a per-assignment explanation.
The in-home appointment
- Craft
- Recorded and coached in real time, including the mid-appointment checkpoint.
- Think Unlimited
- Out of scope. The product ends at the assignment.
Revenue cycle covered
- Craft
- The call, the contact center, the in-home sale, and the customer after it.
- Think Unlimited
- Lead scoring and rep assignment.
Pricing model
- Craft
- Quoted by team size.
- Think Unlimited
- Not published. Quoted per account.
Best for
- Craft
- Home improvement teams who want the score to keep learning from the conversation.
- Think Unlimited
- Teams who want scoring and assignment as a focused add-on to what they already run.
Sources: Think Unlimited website and public materials, July 2026. Contact us for corrections.
FAQs
Think Unlimited is predictive lead scoring and rep assignment built on demographic data and your own history, and its scope is the score and the route. Craft scores each opportunity on the scheduling call itself, adding urgency, financing, decision-makers, and hesitation to the same demographic and property data, and builds each rep's day around it. Craft is also built only for home improvement and runs the full revenue cycle on one system: AI agents that answer and book the call, live agent assist and QA for contact center agents, in-home recording and coaching, lead scoring and rep assignment, and follow-up with the customer after the sale.
Because most tools give them a number with no reasons behind it, and a manager cannot defend a bare model output to a rep who just lost a good lead. Craft assigns from signals managers already recognize: project scope, urgency, financing, whether both decision-makers will be home. Those reasons appear on every assignment.
Run it head to head on your own leads: your managers assign one day, the model assigns the next. Craft also publishes its calibration in the product, predicted value against realized revenue, decile by decile, so you can check the math on your own data.
Yes. Many companies keep their existing scoring and add Craft as the conversation layer, with Craft's scores and assignments running in parallel from day one. Managers can drag any appointment to a different rep and the day re-plans around it.