The Think Unlimited alternative that hears your customers
Think Unlimited scores opportunities on paper. Craft listens to the scheduling call and scores each opportunity based on what the homeowner actually said.
$14,200
Expected value
Why this score
Assigned to Marcus Rivera51% close on safety-driven bathsIs Craft a good Think Unlimited alternative?
Yes. Craft listens to the scheduling call, scores each opportunity on what the homeowner said, and assigns it to the rep most likely to win it. Managers see the reasons behind every assignment and can override any of them with a drag.
Trusted by leading home improvement companies
Who needs the new bath?
The homeowner with a 780 credit score? Or the one who tells your agent her father slipped getting into the tub last month, and asks for the soonest possible appointment?
Think Unlimited optimizes for the first caller.Craft uses that data too, then listens to the call: more than half of the model's inputs are things the customer said.
What the model heard
Signals Craft hears on every call:
Assignments managers actually approve.
When a model gives managers a score with no explanation, they stop trusting it and assign by hand.
Craft assigns from signals managers already use: a whole-home project, an insurance claim, both spouses on the call. Every assignment lists its reasons. Managers keep final say with a drag.
Marcus Rivera → The NaylorsWalk-in bath · Thu 9:00 AM$14,100Why this assignment
A day built around predicted value.
Craft solves the whole day at once: predicted value, drive time, capacity, and each rep's win rate on the opportunity type.
When a better lead comes in, it reassigns and reschedules the rest. New reps ramp on middle-of-the-road leads.
Danielle Foster3 of 4 booked · 52 min · 24 miTyler Brooks to Danielle Foster
$8,120
Mesa · 9:00 AM
Previous customer
$6,480
Gilbert · 12:30 PM
Marcus Rivera to Danielle Foster
$4,910
Chandler · 3:30 PM
Check the model's math.
Craft publishes its calibration in the product: predicted value against realized revenue, decile by decile. Top-decile leads are worth more than twice the average, and you can verify that on your own data.
Grouped by predicted value at scoring time · n = 21,412
Feature-by-Feature Comparison
| Feature | Craft | Think Unlimited |
|---|---|---|
Rep Assignment | ||
Score & Assignment Explainability | Reasons you can check | Model output |
Predictive Lead Scoring | ||
Data Behind the Score | Demographics + the conversation | Demographics + history |
Re-Scoring During the Call | Batch / historical | |
Custom Model Per Company | Your calls + your outcomes | Your history + demographics |
Closed-Loop Learning | Historical models | |
Score Calibration Reporting | — | |
Call Recording & Coaching | — | |
Estimate Follow-Up | From what happened in the home | Email/SMS sequences |
Forward-Deployed Engineering | — | |
Built for Home Improvement | ||
Pricing | Fair & scalable with your team | Quote-based |
Sources: Think Unlimited website and public materials, July 2026. Contact us for corrections.
FAQs
Because most tools give them a number with no reasons behind it. A manager can't defend 'the model said so' to a rep who just lost a good lead. Craft assigns from signals managers already recognize: project scope, urgency, financing, whether both decision-makers will be home. Those reasons appear on every assignment.
Run it head to head. Your managers assign one day, the model assigns the next, on your own leads. One flooring operator ran that test for a month: model days won on close rate and produced about 28% more net sales per issued lead. Craft also publishes its calibration in the product.
Think Unlimited routes leads on demographic data and history. Craft scores each opportunity on the scheduling call itself, then builds each rep's day around it. When a better lead appears, Craft reassigns and reschedules the rest.
All of them: baths, flooring, roofing, windows and doors, siding, kitchens. Craft trains a separate model for every company it works with, on your own calls and outcomes, so the signals are specific to what you sell.
Yes. Drag any appointment to a different rep and the day re-plans around it. Most teams override less over time.
Yes. Many companies keep their existing scoring and add Craft as the conversation layer. Craft's scores and assignments run in parallel from day one, so you can compare results before changing anything.
One company ran both.
A large flooring operator ran Think Unlimited. Net sales per issued lead fell within a month, and nobody could tell them how to check whether the model was working. They shut it off in every market.
Then they piloted Craft: managers assigned one day, the model the next, for a month. The model's days won on close rate and on net sales per lead.
Before the pilot ended, their most skeptical manager asked to run it both days.
Same markets, same reps, alternating days for a month
See your leads matched to the right reps
Bring last month's lead list. We'll score it, assign it, and walk through the reasons behind every match. It takes about 30 minutes.