Reach the homeowner first.
Web forms, Google LSA, Angi and paid lead feeds, missed calls, and social leads all get a call back in under 30 seconds, qualified and booked on that same call. Contact centers on Craft see a 7%+ set-rate lift.
Lead record
- Source
- Website form
- Response
- Called in 0:22
- Project
- Tub-to-shower, hall bath
- Decision makers
- Both homeowners
- Rep
- Assigned by territory
7%+
Set-rate lift
<30s
Speed to lead
24/7
Answering and booking
See how it works.
- 1
Catch the lead at the source.
Every lead source feeds the agent: website forms, Google Local Services Ads, Angi and paid lead feeds, missed calls to your main line, and Facebook and Instagram lead forms.
- 2
Call back in under 30 seconds.
The agent dials while the form is still on the homeowner’s screen, confirms the project, and answers the first questions.
- 3
Book while they are still deciding.
It checks live availability, applies both-homeowner and territory rules, books the consult, and sends the confirmation before the homeowner reaches the next company.
Run the whole workflow.
- Calls new leads back in under 30 seconds from web forms, Google LSA, Angi and paid lead feeds, missed calls, and social lead forms, 24/7.
- Confirms the project, timeline, decision makers, and address on the first call.
- Books against live availability, with same-day and next-day slots offered first when your board has them.
- Sends a text through the text agent when the callback goes unanswered and continues the conversation on the reply.
- Writes the lead, source, transcript, and appointment to the CRM record.
- Scores the lead on what the homeowner said and assigns the rep by territory and capacity.
- Answers pricing and financing questions from your approved answers.
- Runs the same flow for missed calls to your main line, so a ring-out becomes a callback.
Book straight into your CRM.
Live availability is read from the system you already run, and the appointment, transcript, notes, and lead source write back to the same record on the same call.
- improveit 360
- LeadPerfection
- MarketSharp
- AccuLynx
- JobNimbus
- Salesforce
- HubSpot
- ServiceTitan
Keep the conversation working after the call.
The first company to reach a homeowner who requested a quote usually gets the appointment, and the Craft agent is built to be that company: under 30 seconds, every source, every hour. The same platform then scores the lead on what the homeowner said, assigns the rep most likely to win it, coaches your human agents on the calls they take, records and coaches the in-home visit, and follows up on the estimate if it does not close. Speed wins the appointment, and the rest of the platform carries it to the sale.
FAQs
What is speed to lead?
Speed to lead is the time between a homeowner requesting a quote and your company reaching them. The Craft agent calls back in under 30 seconds, whatever the source and whatever the hour, and books the consult on that call.
Why does the first company to respond usually get the appointment?
A homeowner who submits a form has often contacted more than one company and is still at the screen. The first live conversation sets the appointment before the others call back, and once the consult is on the calendar the later callers are asking to be second.
Which lead sources does it handle?
Website forms, Google Local Services Ads, Angi and other paid lead feeds, missed calls to your main line, and Facebook and Instagram lead forms. New sources connect through the CRM or a webhook.
What happens if the homeowner does not pick up?
The text agent sends a text right away and the voice agent schedules a second call. A reply to the text continues the conversation and can end in a booked appointment.
Does it book directly into my CRM?
Yes. Live availability, both-homeowner rules, and territory rules apply, and the appointment writes back to improveit 360, LeadPerfection, MarketSharp, AccuLynx, JobNimbus, Salesforce, HubSpot, or ServiceTitan with the transcript attached.
How does this compare with an automated text reply?
An automated text confirms receipt. The Craft agent holds a live conversation: it confirms the project, answers questions, and books a time while the homeowner is still deciding. The text agent runs alongside it for homeowners who prefer to text.
What does it cost?
Starts at $999 per month, usage-based. Pricing scales with call volume, and a walkthrough covers the number that fits your call count and CRM.