Contact Center AI for
Home Improvement Companies
Schedule more jobs. Qualify better leads. Coach every agent in real-time. And for the first time — see what happens in the home too. Craft is the only AI platform that covers your call center and your field sales team.
Call Center Software That Only Sees Half the Picture
Most contact center AI tools coach your inside sales team — then go blind the moment a rep walks into a homeowner's living room. Your call center books the appointment. Your field rep runs the presentation. Your inside sales team follows up on the unsold estimate. Why use a tool that only coaches one of those three?
The Full Revenue Stack for Home Improvement
Everything you need to book more jobs, close more deals, and recover unsold estimates — in one platform.
Better Lead Qualification
AI guides inside sales reps through your qualification process in real-time — automatically checking off items and prompting for anything missed. No more unqualified site visits.
Schedule More Jobs
As agents talk with homeowners, Craft listens and provides real-time objection handling, pricing guidance, and scheduling prompts to book more appointments.
Catch Bad Appointments
AI flags unqualified appointments instantly so your rehash and reconfirmation teams can follow up fast — before a rep drives 45 minutes to a one-legger.
Sales Coaching & Training
Craft identifies which reps need coaching, shows you the exact moments to review, and provides real-time guidance so reps improve during live calls — not just in training sessions.
Supervisor Visibility
Full call visibility: auto-scoring on 100% of calls, live listening, compliance alerts, transcripts, and real booking rates — not self-reported numbers.
Onboarding & Ramp
New inside sales reps follow your proven process from day one with AI coaching every step. Reduce ramp time from months to weeks.
Plus: In-Home Sales Coaching
Unlike call-center-only tools, Craft also records and coaches your field reps during in-home presentations. See the full revenue cycle, not just the phone room.
Plus: Context-Aware Follow-Up
When a homeowner doesn't buy same-day, Craft's AI follows up with context from the actual in-home conversation — not a generic drip sequence.
Built for Every Home Improvement Use Case
Sub-Verticals We Serve
“We went from guessing our booking rate to seeing the real number. It was 15 points lower than we thought. Craft helped us close that gap — and then coached our field reps to close 6 more points on top of that. No other tool touches both sides.”
Jonnathan Rodriguez
CRO, Express Flooring (~$130M revenue)
Integrates with Your Home Improvement Tech Stack
We integrate with ServiceTitan, Salesforce, and other leading platforms
Frequently Asked Questions
Frequently Asked Questions
See the Full Platform in Action
Book more jobs. Close more deals. Recover unsold estimates. All in one platform built for home improvement.