AI Sales Coaching for Home Improvement
Your best closer can't sit every kitchen table. Craft's AI can.
Roofing, remodeling, kitchen & bath, windows & doors, flooring, siding — if your reps sell in the home, Craft coaches every appointment in real time and follows up on every unsold estimate with full context.
- AI listens to every in-home appointment — flags what your top closers do that the rest of the team misses.
- Unsold estimates get AI follow-up with full context — what the homeowner cared about and where the deal stalled.
- 100% visibility without ridealongs — manage 20 reps like you're at every kitchen table with them.
- Works with i360, AccuLynx, LeadPerfection, MarketSharp, Salesforce, and HubSpot. No hardware — live in days.
See Craft in 15 Minutes
Trusted by leading home improvement and home services companies
How Craft works for home improvement sales
From the kitchen table to the closed deal — AI in the room, always.
Captures every appointment
The Craft app runs on your rep's phone. Every in-home visit is captured — automatically, with zero friction.
Coaches in real time
Live cards surface objection responses, pricing guidance, and close cues so reps can act in the moment.
Recovers unsold estimates
AI follow-up re-engages homeowners with full context of the first visit — what they cared about and where the deal stalled.
“I was obsessed with Craft for days after seeing it. Reps were calling to say it's helping significantly. They're self-identifying missed steps during their calls — without anyone telling them to.”
Jonnathan Rodriguez — Chief Revenue Officer, Express Flooring
Ready to see the numbers move?
15-minute demo. We'll show you the exact playbook Express Flooring and LevelTech used.
Book Your Demo