Turn web leads into conversations
For owners and sales leaders at home-improvement companies. Put AI Follow Up to work on your web leads so your team can focus on the conversations that need them.
Or call (929) 309-1787
Walk through your lead flow
- 1. A homeowner reaches out
Start with a lead from your website.
- 2. AI Follow Up starts the conversation
See how Craft responds and follows up.
- 3. Your team takes the next step
Review the conversation and the handoff together.
+20%
Close rate
+17%
Net sales per lead issued
100%
Appointments reviewed
50–100%
Faster rep ramp
Ride along on every appointment
Every visit is recorded and scored against your sales process. Managers watch live, see the flags, and coach the deal while the rep is still in the home — no ridealong required.
Danielle
The Ruiz kitchen
Marcus
The Hendersons · walk-in shower
Tyler
The Nguyens · windows
Evan
The Parkers · roof
Turn unsold estimates into closed deals
Your team closes three of ten. Craft scores the other seven and briefs the follow-up with the objection, the initial price, and the moment the deal turned.
Rehash brief · the CorbettsBefore the dialLive · on the call
She asked about the 60-month plan. Quote $289 a month, then ask for Thursday.
Plugs into the systems you already run
No hardware — reps run the Craft app on their phones. Live in days.
“I was obsessed with Craft for days after seeing it. Reps were calling to say it's helping significantly. They're self-identifying missed steps during their calls, without anyone telling them to.”
Jonnathan Rodriguez, Chief Revenue Officer, Express Flooring
See what happens after a web lead arrives
Bring your current lead flow. We’ll walk through the response, follow-up, and handoff to your team in a working demo.