A ridealong on every appointment

An AI ridealong is software that records every in-home sales conversation, transcribes it in real time, coaches the rep with live prompts, and scores the appointment against your custom scorecard automatically. Instead of a manager physically riding along on one or two appointments a week, every appointment gets a ridealong.

The rep opens the Craft app on their phone and goes sell. Recording starts at the appointment and works offline. The AI transcribes the conversation as it happens, delivers live coaching prompts (objection handling, financing timing, process reminders), and scores the conversation against your scorecard. Managers see every appointment from one dashboard.

No. It is game film. The same recordings that let a manager coach also let reps rewatch their own appointments, hear what worked, and build highlight reels from the best closes. Top performers use it most, because the score is how they prove and improve their craft.

Express Flooring lifted close rates 12% across 150+ reps. Wilson saw +31% revenue per opportunity. Across customers, teams typically see close-rate improvements in the 10–20% range, driven by consistency: every rep running the proven process on every appointment.

Yes. Craft coaches during the appointment, not just after it. Reps get live prompts for objection handling, financing presentation timing, and process reminders while they are still in the home, while there is still time to win the deal.

AI ridealongs are built for home improvement field sales: roofing, windows and doors, bath and kitchen remodeling, flooring, siding, and painting. Any team running in-home presentations benefits from seeing every appointment instead of sampling one or two.