Certify before the door.
No rep should face that objection for the first time on a real lead.
AI-powered roleplay training built for home services. Practice price objections, DISC personalities, one-leggers, and competitor comparisons — scored against your exact playbook. Every rep, before they ever knock.
2x
faster rep ramp
85
avg session score
100+
built-in scenarios
0
real leads wasted
Trusted by leading home services companies
Who it trains
Built for every role in home services sales
In-Home Sales
Practice the full appointment — door opener, needs discovery, options presentation, objection handling, and close.
Contact Center Agents
Inbound lead booking, handling skeptical callers, rebooking no-shows, and pricing conversations.
Inside Sales / Rehash
Reopen unsold estimates with realistic AI prospects who've cooled off, seen other bids, and are skeptical.
For home services
Every trade. Every conversation.
Windows · Doors · Kitchens · Baths · Siding
Close more of your 1-sit appointments. Practice price anchoring, financing conversations, and the exact objections your reps face every day.
Storm · Insurance · Retail Roofing · Gutters
Handle insurance adjusters, storm leads, and the classic 'let me get another quote' — all before the rep sets foot on a roof.
HVAC · Plumbing · Electrical · Service
Book more from inbound calls. Practice CSR objection handling, rebooking no-shows, and presenting service options with confidence.
The problem
Every rep learns on your dime.
A $500 lead. A real family. And a rep who's never handled that objection before. That's not training — that's gambling.
Your best closer can't coach
They're in appointments. Not babysitting junior reps through mock pitches that feel nothing like the real thing. Training falls through the cracks — every time.
No one practices under pressure
Group role plays are performances. Everyone delivers their best lines. Nobody gets uncomfortable. Nobody improves. The real education happens at the door.
Practice happens on a schedule
Your rep just lost a $28K deal on a financing objection. The lesson they need is right now — not next Tuesday in a conference room with 12 people watching.
One rep. Zero reps.
Closers are built through repetition. Hundreds of them. A single role play in onboarding doesn't build muscle memory — it builds confidence that doesn't hold.
Your rep doesn't know what they're walking into. Until they've practiced it 50 times.
A High-D homeowner with a competitor quote $4K lower, and the spouse isn't home. Your rep finds that out at the door. Build that exact scenario and practice it until the response is automatic — before it costs you a $30K deal.
- Dial in the DISC personality — High D pushes hard, High S needs reassurance, High C wants the numbers
- Set one-legger or both decision-makers present
- Layer in specific objections: competitor pricing, 'let me think about it', financing hesitation
- Craft builds the AI homeowner from your configuration in seconds
- Every retry scored against your exact playbook — not a generic rubric
AI Trainer
Window Price Objection
Sarah M.
High-S · One-legger
Homeowner says
“The other company came in $4K lower. I just need to think about it...”
Overall score
1. Did not discount on competitor mention?
4/52. Used warranty comparison before price?
4/53. Trial close before full presentation?
AI Coach Note
She's High-S — slow down. Ask about her timeline before presenting options.
SCENARIO LIBRARY
Drop your playbook in. Every scenario your team needs — built in seconds.
Your sales script, objection guide, close sequence — Craft turns it into a library of live practice scenarios. New reps train on your process, your language, before they ever knock on a door. No more learning on real leads.
- 100+ built-in home services scenarios — price objections, one-leggers, competitor comparisons, and more
- Upload any doc or playbook — scenarios generated from your exact materials in seconds
- AI homeowner speaks with the same objections, hesitations, and personality types your reps face daily
- Covers every role: in-home sales, CSR booking, inside sales follow-up
- Every session logged, scored, and visible to management — no self-reporting
Practice between appointments. In the truck. Before you knock.
Your reps have 15 minutes between appointments. That's enough time to run a full scenario — pick the objection type, practice out loud, get scored. The reps who do this close more. Not because they're smarter. Because they've already had this conversation.
- Run a full scenario in 10–15 minutes — parked, waiting, anywhere
- Voice practice: speak your response out loud, scored by AI in real time
- AI coach feedback delivered the moment you finish
- Every session logged and visible to management — no self-reporting
Rivera Family · $31K · Window Price Objection
What you did well
Strong warranty comparison. Stayed anchored on value before price. Good pacing through discovery.
Growth Area
Trial close before presenting the second option — lock commitment earlier.
Everything included
Eight features. One platform. Zero excuses.
Scenario Builder
Configure DISC personality, objection type, and one-legger status. AI builds the homeowner in seconds.
Voice Practice
Speak your response out loud. AI listens, scores, and coaches you in real time.
Instant Scorecards
Every session scored 0–100 against your playbook. Timestamped. Specific. Actionable.
Certifications
Reps can't touch a real lead until they pass. Set the bar. Track who cleared it.
Coach Command Center
See every rep's score trends, session volume, and gaps — across your entire team.
Replay from Real Calls
Pull moments from actual appointments into training scenarios. Train on what actually happens.
Scenario Library
100+ pre-built scenarios for every role. Plus upload your own playbook and generate more.
DISC Persona Engine
High D, High I, High S, High C — each behaves differently. Train reps to read and adapt.
Accurate scoring of every step — timestamped and specific
Every session scored 0–100 against your playbook. Not a generic rubric — your specific close sequence, your objection framework, your language. Reps see exactly what to fix and where it happened.
- Step-by-step breakdown against your sales process
- Timestamped AI coaching notes on every missed moment
- Better phrasing suggested for each gap
- Retry in one click — improvement is immediate
- Managers see score trends over time, not just snapshots
Session scorecard
85 / 10092%
88%
79%
61%
70%
AI Coach Note
On the competitor objection at 4:12 — you went straight to price. Try anchoring on warranty and installation quality first. That's where High-S buyers make their decision.
Frequently Asked Questions
Craft is the AI growth engine for home services companies. We help you drive revenue across every customer touchpoint - from your call center booking leads 24/7, to field sales teams closing more jobs, to intelligent follow-up that recovers missed opportunities.
Our AI is trained specifically for home services (HVAC, plumbing, electrical, roofing, and more) and tailored to your company's unique process and voice.
AI Call Center: Answer every call 24/7, book appointments instantly, and dispatch emergencies - even after hours. Never miss a lead again.
Real-Time Sales Coaching: Give your field teams live AI guidance during in-home appointments, analyze every conversation, and boost close rates by 31%+.
Revenue Recovery: Automatically follow up with missed opportunities, unsold estimates, and nurture leads until they're ready to buy.
As quickly as 1 hour. We've streamlined the setup process to get you up and running fast. After an initial demo, we customize Craft to your business and integrate with your existing tools (ServiceTitan, Salesforce, etc.). Book a call to see for yourself.
Yes. Craft integrates seamlessly with ServiceTitan, Salesforce, Jobber, JobNimbus, AccuLynx, Housecall Pro, and many other platforms.
We're an official ServiceTitan partner and sync data automatically so your team doesn't have to do any extra work.
Absolutely. We take data security and privacy seriously.
All data is encrypted, stored securely on U.S.-based servers, and never shared with third parties. You maintain full control and can delete your data at any time. See our privacy policy for details.
Yes, recording is legal. However, in 11 states (California, Connecticut, Florida, Illinois, Maryland, Massachusetts, Montana, New Hampshire, Oregon, Pennsylvania, and Washington), you must inform customers before recording.
We integrate with ServiceTitan, Salesforce, and other leading platforms
