Practice under pressure, before the customer is real

AI role play is live verbal practice against an AI customer. The AI plays a homeowner with a personality, an objection, and a budget. The rep responds out loud, exactly like a real appointment, and Craft scores every session against your sales process, so practice happens under pressure instead of on a real lead.

Every session is scored against your playbook: did the rep acknowledge the objection, reframe on value, tell the company story, ask for the close? Reps see their score and coaching notes in seconds, retry the scenario, and watch the score climb.

Craft ships with 100+ home improvement scenarios: price objections, one-leggers, DISC personality types, competitor comparisons, financing hesitation, and full-appointment runs from door opener to close. You can also build custom scenarios from your own script and objection guide in minutes.

Managers assign courses, ordered tracks of scenarios that step up in difficulty from rookie to advanced. A rep clears a scenario by scoring at or above the passing bar (typically 80%), and certifies on the course by clearing every scenario. You see exactly who is ready for the door.

Yes. Role-play sessions are voice-only and completely hands-free. The AI homeowner speaks and the rep answers out loud, exactly like a phone call. Many reps run the likely objection two or three times on the drive over, so the response is fresh when they walk in.

Videos test attention. Role play tests execution. Knowing the right answer to a price objection is not the same as delivering it out loud, under pressure, to a skeptical homeowner. Craft makes reps perform the skill verbally and repeatedly, the same muscle they will use in the home.