Send your best rep to your best lead.

Craft scores every appointment from what the homeowner said, then gives it to the rep most likely to close it.

Or call (929) 309-1787

app.craftflow.co/rep-assignment

Dallas · Thu, Oct 23

Board
Plan value
$58,400
Lead value
$49,100
Open slots
4
9 AM1 PM5 PMMike R.

Patel

Shower · $6.4k

Owens

Tub · $3.1k

Dana K.

Brooks

Bath · $5.2k

Ford

Shower · $4.0k

Luis O.

Hale

Shower · $2.6k

Grant

Bath · $4.4k

Diaz

Tub · $1.9k

Jen T.

Kerr

Bath · $3.6k

Patel moved from Jen to Mike · +$2,660

Mike closes 52% of walk-in showers. 14 min away. Homeowner wants the soonest visit.

Beats your managers' picks.

A large regional flooring company let Craft assign on alternating days. Same reps, same markets. Craft's days sold 10.5% more per lead.

Net sales per lead

Alternating days · same reps · same markets

Craft assigns+10.5%
Managers assign
+10.5%
Net sales per lead
2.3×
Top-decile lead value vs. average
50%+
Score inputs from the call

Score the lead from the call.

A credit score can't tell you who's ready to buy. The booking call can: urgency, financing, who will be home.

app.craftflow.co/rep-assignment

Linda Patel · Walk-in shower

Booked by phone · Thu 9 AM

Demos

82%

×

Buys

46%

×

Project

$16,900

=

Score

$6,375

Heard on the call

  • “My dad slipped getting out of the tub last month.”Urgent need
  • “Do you guys do financing?”Asked about financing
  • “My husband's off Thursday, so we'll both be there.”Both decision-makers home

Send the rep who wins that job.

Each rep's results on this kind of project, drive time, and capacity. Craft solves the whole day at once.

app.craftflow.co/rep-assignment

Who runs Linda Patel?

$6,375
RepDriveWith rep
  • Mike Reyes14 min$7,900
  • Dana Kim9 min$6,200
  • Jen Tran11 min$5,240
  • Luis OrtegaAt daily cap–

Check its math.

Predicted against sold revenue, on your own appointments. The model retrains on every outcome.

app.craftflow.co/rep-assignment/track-record

Score calibration

7,312 outcomes
Top 20%
$8.1k
60–80%
$5.0k
40–60%
$3.3k
20–40%
$2.0k
Bottom 20%
$0.7k
PredictedSold, per appointment

Managers keep the final say.

  • Every pick shows why.

    The reasons sit on every assignment, down to what the homeowner said.

  • Drag to override.

    Move any appointment and the rest of the day re-plans around it.

  • Re-plans as leads book.

    New appointments slot in all day, and assignments write back to your CRM.

Reads your calendar and writes assignments back to improveit 360 and the CRM you already use.

All integrations

FAQs

It scores the lead (chance they demo × chance they buy × project size), then weighs each rep's results on that kind of job, drive time, and capacity. It solves the whole day at once.

The booking call, property and consumer data, and your own closed outcomes. More than half the inputs are things the homeowner said.

Yes. Every assignment shows its reasons. Drag any appointment to another rep and the day re-plans around it.

Run it against your managers on alternating days. The track record shows predicted against realized revenue on your own appointments.

Craft reads appointments and rep calendars from your CRM, including improveit 360, and writes assignments back.

Yes. Craft's scores and assignments run in parallel from day one, so you can compare before changing anything.

The new way to assign your reps.

The old way scores the household. Craft hears the homeowner.

CRAFT