Craft is the Balto alternative with intent-based call scoring

Balto coaches your call center. Craft coaches your call center, your field reps, AND follows up on every unsold estimate — because 60%+ of home services revenue starts in the home, not the phone room.

AI agents answer and book 90%+ of calls, 24/7
Real-time coaching on every call and in-home appointment
Customers are seeing about a 31% lift in sales

Or call (929) 309-1787

Trusted by leading home services companies

Why Choose Craft Over Balto?

Balto built a great real-time coaching tool for contact centers — but it stops there. It can't record in-home sales calls, can't coach field reps, can't follow up on unsold estimates, and doesn't integrate with ServiceTitan or i360. For home services companies, that means Balto only covers one piece of the revenue puzzle. Craft covers the full cycle: from the first inbound call to the in-home presentation to the follow-up on unsold estimates.

Feature-by-Feature Comparison

Feature	Craft	Balto
In-Home Sales Recording & Coaching Craft records and coaches every in-home sale in real time. Balto needs a desktop softphone, so no field sales.		—
Call Center Coaching & QA Both platforms coach call center agents in real-time and automate QA scoring on 100% of calls.
Real-Time Agent Coaching Both offer live coaching prompts during calls. Balto has a mature agent-assist UI. Craft extends this to field reps too.
Live Scoring, Scheduling & CRM Autofill Craft scores the call, books the appointment, and fills the CRM from the conversation, live. Agents focus on the caller, not admin work.		—
AI Voice Agent (AI CSR) Craft's AI Voice Agent handles inbound calls and books appointments 24/7. Balto's 'Togo' is newer and contact-center-focused.		Togo (new)
Speed to Lead (Multi-Modal) Craft handles inbound leads via SMS, webchat, forms, and voice. Balto has no multi-channel lead capture.		—
Inside Sales / Estimate Follow-Up Craft uses context from the in-home appointment to follow up on unsold estimates. Balto has no rehash or follow-up capability.		—
Mobile / Field Use Craft works on any mobile device in the field. Balto explicitly requires a desktop softphone — does not work with cell phones.		—
ServiceTitan Integration Native ServiceTitan integration. Balto integrates with CCaaS platforms (RingCentral, Five9) but not home services CRMs.		—
i360 / Salesforce Integration Craft integrates with i360, Salesforce, and HubSpot. Balto supports Salesforce but not i360 or home services CRMs.		Salesforce only
Built for Home Services Craft is purpose-built for home services. Balto's primary market is insurance, with home improvement secondary.		Multi-industry
Compliance (PCI/HIPAA) Balto has deep compliance features for insurance and healthcare (PCI redaction, HIPAA). Craft focuses on sales performance.	Basic
Pricing Craft charges per recording license. Balto pricing is quote-based; third-party guides report roughly $100+ per agent per month.	Per recording license	Reported ~$100+/agent/mo

Sources: Balto website and public materials, July 2026. Contact us for corrections.

Wilson

Heating, Cooling, Plumbing & Electrical

Switched from Rilla • 31.4% revenue increase

"We've used other tools before. Techs didn't use them, and we even had a few quit. Craft's real-time AI flipped the script. Techs are hyped. And before we could finish onboarding one team, the others were already asking to go next."

Paul Gryniuk

VP of Sales, Wilson

31.4%

Revenue increase per opportunity

Real-time

AI coaching during calls

Read the full case study

See the Full Platform in Action

Join hundreds of home services companies using Craft to book more jobs and close more sales.