Craft AI vs Balto AI

Balto coaches your call center. Craft coaches your call center, your field reps, AND follows up on every unsold estimate — because 60%+ of home services revenue starts in the home, not the phone room.

Close Rates

↑40%

Booking Rate

90%+

Average Ticket

↑17%

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Customer story

Why Choose Craft Over Balto?

Balto built a great real-time coaching tool for contact centers — but it stops there. It can't record in-home sales calls, can't coach field reps, can't follow up on unsold estimates, and doesn't integrate with ServiceTitan or i360. For home services companies, that means Balto only covers one piece of the revenue puzzle. Craft covers the full cycle: from the first inbound call to the in-home presentation to the follow-up on unsold estimates.

Feature-by-Feature Comparison

See how Craft stacks up against Balto across the features that matter most.

Feature	CraftRecommended	Balto
In-Home Sales Recording & Coaching Craft records every in-home sales call and coaches reps in real-time. Balto only works with desktop softphones — no mobile, no field sales.		—
Call Center Coaching & QA Both platforms coach call center agents in real-time and automate QA scoring on 100% of calls.
Real-Time Agent Coaching Both offer live coaching prompts during calls. Balto has a mature agent-assist UI. Craft extends this to field reps too.
AI Voice Agent (AI CSR) Craft's AI Voice Agent handles inbound calls and books appointments 24/7. Balto's 'Togo' is newer and contact-center-focused.		Togo (new)
Speed to Lead (Multi-Modal) Craft handles inbound leads via SMS, webchat, forms, and voice. Balto has no multi-channel lead capture.		—
Inside Sales / Estimate Follow-Up Craft uses context from the in-home appointment to follow up on unsold estimates. Balto has no rehash or follow-up capability.		—
Mobile / Field Use Craft works on any mobile device in the field. Balto explicitly requires a desktop softphone — does not work with cell phones.		—
ServiceTitan Integration Native ServiceTitan integration. Balto integrates with CCaaS platforms (RingCentral, Five9) but not home services CRMs.		—
i360 / Salesforce Integration Craft integrates with i360, Salesforce, and HubSpot. Balto supports Salesforce but not i360 or home services CRMs.		Salesforce only
Built for Home Services Craft is purpose-built for home services. Balto's primary market is insurance (50%+ of customers), with home improvement as a secondary vertical.		Multi-industry
Compliance (PCI/HIPAA) Balto has deep compliance features for insurance and healthcare (PCI redaction, HIPAA). Craft focuses on sales performance.	Basic
Pricing Craft charges per recording license. Balto requires a quote with seat minimums and usage-based credits.	Per recording license	~$100/seat/mo + usage

Feature comparison as of April 2026. Contact us for the latest.

Wilson

Heating, Cooling, Plumbing & Electrical

Switched from Rilla • 31.4% revenue increase

"We've used other tools before — techs didn't use them, and we even had a few quit. Craft's real-time AI flipped the script.Techs are hyped. And before we could finish onboarding one team, the others were already asking to go next."

Paul Gryniuk

VP of Sales, Wilson

31.4%

Revenue increase per opportunity

Real-time

AI coaching during calls

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